Sports t Management Committee Profile: Kei Horstman, VP, Digital Media Systems, NBA
09/08/2013
Earlier this year, SVG launched the Sports Asset Management (SAM) Committee, dedicated to advancing the sports-media industry's content-management and -storage capabilities and tools. This group, comprising asset-management leaders from each of the major U.S. professional leagues and college-sports entities, spearheaded last month's Sports Asset Management Forum and will contribute in-depth content to the upcoming online SVG Sports Asset Management Playbook (to be unveiled later this year). SVG is profiling the careers of all eight SAM Committee members.
It was just a regular Sunday morning 17 years ago when Keith Horstman came across an advertisement in the New York Times that changed his career: an opening at the National Basketball Association caught his eye. With a why not attitude and a solid r sum , he applied, was offered the job, and has been working for the NBA ever since, currently as VP of digital media management systems.
Growing up in Staten Island, NY, Horstman dreamed of one day becoming a professional athlete, specifically in the NHL. In high school, he discovered an interest in technology, mainly thanks to a teacher who introduced him to programming and worked with him on developing systems.
While attending The College of Staten Island, he traded his newspaper-delivery job for one in the college's Academic Administration Department, mainly working in IT and developing applications. He went on to earn his M.S. in computer science there and also worked for at the international nickel company INCO as a programmer analyst.
In 1993, with INCO closing its New York office, Horstman went to work for Bankers Trust as assistant treasurer and, after less than a year, followed his manager to Chase Manhattan. By 1996, he had found his way to the NBA, where he is now responsible for all the technology that runs the organization's entertainment division.
Some of my friends from high school - we all played hockey together - were like, What are you doing? Why are you going to work for the NBA,' he says. It was a little bit of a joke for a while, but it's been a lot of fun and a great company to work for.
Although Horstman never picked up a basketball after elementary school, he was drawn to the job at NBA by the idea of integrating technology and the love for sports. When he first came into the job, his role was to help with the design of the Statistics system, which he found very intriguing.
The Stats system was really the carrot in front of me at that moment in time, he says.
Once his team started building the Stats system, the thought was immediately, Ok, how to we integrate video into this thing? We had all this videotape in our archive that was underutilized, he says. That was the introduction to video and how it originated.
However, the video aspect didn't develop substantially until Horstman started doing design for NBA TV in Secaucus, NJ, and the company began to reap a benefit from the way the statistics were being designed and the immediacy in which live clips were able to air.
Because we designed Stats the way we did, the data was already back here, says Horstman. All we had to do was align it, and everybody had a full definition of our content immediately.
He believes that video content is going to continue to thrive and the integration and storage of new video formats is going to be a huge challenge for the industry. The files are going to get bigger and longer, and you're going to need faster processors to create them.
Along with the challenge of successfully integrating video into the content, Horstman and his team at NBA constantly deal with changes in every area. Since it is a cutting-edge environment, it is crucial to keep up with everything that's evolving daily.
Everything from distribution to changing data formats, our Stats feed alone has changed drastically over the years, let alone video formats and other technologies, he points out. It's all been very difficult, but it's also the most fun part.
When Horstman started his job with NBA, he wasn't the biggest fan of basketball. When he happened to catch a game on TV, he wouldn't focus on the guys scoring points on the floor. Instead, he zoomed in on the referee, stats system, and graphics - everything else going on. I probably couldn't even tell you the score of the game, he says.
Even so, he still watched some of the game and was ultimately sucked in to becoming a fan. Now I am a fan of the game itself and especially how these athletes are able to do the things that they do.
From a career standpoint, Horstman respects NBA Senior Executive VP Steve Hellmuth for his understanding of technology and how it is used in their environment.
From an overall life perspective, Horstman's main mentor has been his father, Kenneth. My dad taught my three siblings and me the value of hard work and commitment, he says, And my best advice to give is that hard work always pays off.
LINK: | http://sportsvideo.org/main/blog/headlines/2013/08/09/sports-asset-man... |
See more stories from svg |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...
03/05/2024
The Business of TV News: Shannon Bream Singles Out Key Issue in 2024 Election
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
ABC News Anchor Martha Raddatz Says Local News Is Everything'
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS Shares 2024-2025 Schedule
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Fubo Continues To Reduce Red Ink Despite Losing 110,000 Subs in Q1
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart Ready to Release 4K Hybrid Streaming/Smart Speaker
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Limecraft updates content delivery platform
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...
03/05/2024
Sony and Apollo submit $26 billion bid for Paramount Global
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...
03/05/2024
Global Academy launches Manchester media school
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
New Lightbridge C-Move Core
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
KPBS Modernizes Infrastructure With Major AES67 Control R...
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
SmallHD Free PageOS 6 Update Adds Powerful New Capabiliti...
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD Launches Quantum 32 Quantum Dot OLED HDR Referenc...
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
How WePlay Studios is Transforming the Future of Live Eve...
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagis Latest FAST Report Unveils the Rise of a Diverse G...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
WDR Filmhaus to Implement Riedel Infrastructure
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
TF1 Chooses Broadpeak to Power Targeted Advertising for N...
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Limecraft Announces New Platform Update and Preview of MI...
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Prism Sound Announces Partners For 8 Hours At Rockfield 2...
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor brings excellence in contribution streaming to MP...
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Reports 10 Percent Revenue Growth in EMEA Region
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Introduces Field-Upgradable Motorisation Kit for...
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
LiveU Showcases Story-Centric Workflows and the LiveU Eco...
Visit LiveU at Stand D30 With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content appoints Koldo Unanue as new CEO to boost t...
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Fubo, Dish, DirecTV & Others Urge Congress to Probe New Sports Streaming JV
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
Brightcove Integrates AWS-Powered Generative AI Solution
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
CBS Claims 16th Straight Prime Time Viewing Title
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
Survey: U.S. Business and Consumers Plan to Increase Tech Spending
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony, Apollo Make $26B Bid for Paramount
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media Grow Executive Team
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
WRAL-TV Brain Game Producer Randy Mews Wraps Season Taping Before Retirement
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1 Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo Launches FAST Channels With Curiosity (NewFronts)
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
03/05/2024
SAG-AFTRA Will Use Nielsen Streaming Data To Enforce New Contract Terms
Nielsen said that actors' union SAG-AFTRA has selected Nielsen as its third-party provider of streaming content measurement....
03/05/2024
Cineverse Moves AI Content Search Tool cineSearch Into Public Beta
Cineverse said it has released a public beta version of cineSearch, its artificial intelligence-based system designed to help users find content to watch....
03/05/2024
Court TV To Debut Season 2 Of Accomplice To Murder May 5
Court TV said that its series Accomplice to Murder with Vinnie Politan is returning for a second season beginning May 5....
03/05/2024
Paramount Advertising Taps Mastercard, EDO for Attribution
Paramount Advertising said it is working with Mastercard and research and analytics company EDO to measure the impact of advertising campaigns and improve their...
03/05/2024
The Business of TV News: How To Grow Local Programming Without Burning Out Staffers, Viewers
WASHINGTON The panel The Growth of Local Programming happened at The Busines...
03/05/2024
Katz Media Group Names Craig Broitman President
Katz Media Group said that Craig Broitman will become president of the company, succeeding Leo MacCourtney, who announced that he is retiring effective July 1....
03/05/2024
MeTV Toons To Debut This Summer
MeTV Toons, the latest digital broadcast network from Weigel Broadcasting, will debut June 25, Weigel vice chairman Neal Sabin said at a virtual press conferenc...
03/05/2024
Prison Journalism: A glimpse into South African prisons
Prison Journalism: A glimpse into South African prisonsDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the restorati...
03/05/2024
Prison Journalism: When your time in prison gets hard
Prison Journalism: When your time in prison gets hardFawaaz Adendorff was incarcerated in Pollsmoor Correctional Centre and participated in a Restorative Justic...
03/05/2024
Baby Reindeer: What's all the fuss about Netflix's hit series?
Baby Reindeer: What's all the fuss about Netflix's hit series?Netflix's new miniseries Baby Reindeer is trending on Netflix and it's the kind ...
03/05/2024
Tonight on House of Zwide: Makho, the hitman, turns out to be an old friend of Isaac's
Tonight on House of Zwide: Makho, the hitman, turns out to be an old friend of I...
03/05/2024
Tshepo Matlala discusses his class clown role in Youngins'
Tshepo Matlala discusses his class clown role in Youngins'Breakout star Tshepo Matlala portrays fan-favourite character Tshepo Masemola, who is the class c...
03/05/2024
May 02, 2024
TIME100 Health list features Scripps Research Executive Vice President Eric Topol New list honors 100 individuals who most influenced global health in 2024. M...
02/05/2024
Reality Slips Away in the Eerie I Saw the TV Glow
PARK CITY, UTAH - JANUARY 18: Jane Schoenbrun introduces the 2024 Sundance Film Festival I Saw the TV Glow premiere at the Library Center Theatre in Park City...