Brevity Announces Strategic Partnership With The Kraft GroupMar 21, 2013
announcements, press releases
Pioneering Force In Sports & Entertainment Makes Significant Investment In Digital Technology Startup Serving Media & Entertainment Markets New York, New York March 21, 2013 In a strong affirmation of the core technology and market potential of Brevity, a digital technology start-up serving the media and entertainment markets, the company has entered into a strategic partnership with The Kraft Group that includes a significant infusion of capital. The Kraft Group's investment, for which specific terms were not disclosed, follows previous angel rounds raised by Brevity totaling $7.7 million.
Founded in 2009, Brevity's breakthrough solution was designed to highly accelerate the transport of digital video files while enabling the simultaneous delivery in multiple formats to multiple locations at the push of a button. Integrating web-based collaboration and workflow automation tools, Brevity provides an unparalleled user experience for managing and distributing digital media assets, and an increased efficiency in workflows for unmatched return on investment. The technology has been adopted by leading broadcasters, NBC Sports and CBS Sports, and successfully deployed in critical applications for broadcasts of major events, including the 2012 Olympic Games and the NFL Super Bowl. Brevity is currently expanding sales with many other leading broadcast, cable and content companies and expects to make sales announcements in the coming quarter. Brevity's technology has the capacity to significantly speed up the transport of media assets and has applications in a wide array of markets beyond media and entertainment.
The Kraft Group's interests in sports and entertainment include ownership of the New England Patriots NFL franchise, the New England Revolution MLS franchise and Gillette Stadium. The holding company's other interests include paper/packaging manufacturing and forest products distribution, real estate development and a portfolio of private equity investments.
According to Kevin Norris, Brevity President and CEO, the addition of a strong strategic partner like The Kraft Group underscores the strong market potential of Brevity in the media and entertainment sectors and positions the company for growth going forward.
Brevity has proven its technology with some of the highest profile, most demanding media brands and now with an experienced, well-connected partner like The Kraft Group, we're optimally positioned to take our technology to new customers and markets.
Tested by a veritable who's who of North American broadcasters, Brevity V3 moves securely encrypted files over Internet, fiber, or data satellite up to 30X faster than otherwise possible while preserving image quality and resolution, with support for leading industry codecs and formats such as Avid DNxHD, EVS MXF, Final Cut Pro, Sony Cameras and others. Brevity has been tested successfully on uncompressed, high bit-rate video, 2k and 4k DPX files, as well as compressed HD and SD files.
Two core algorithms, Data Warp, which is bit for bit lossless, and Image Warp, an optimized algorithm for video that is visually lossless power the Brevity solution. Image Warp has been tested successfully against ProRes 4444 and Avid DNxHD 220; in a recent Peak Signal to Noise Ratio (PSNR) test, it cored at or above 60 decibels, which is an objective industry measure of quality. Both Data Warp and Image Warp create transport mezzanine files that reduce storage requirements while supporting industry standard formats at ingest and at output. The Brevity solution also includes Graphical Processing Units (GPUs) based video routers to provide teraflops of computing power to handle its powerful algorithms.
Brevity V3 is based on a powerful project paradigm that allows for approved users from one or more organizations to access project files virtualized across storage arrays, private, public, or hybrid clouds. When a file is ingested, a set of rules associated with the video sends it to multiple destinations automatically via accelerated transport, while simultaneously transcoding to the needed formats. The video files move with speed to all locations, arriving at the destination already in one or more requested formats based on pre-set profiles. Brevity V3 also has open web-services interfaces that enable integration and connections with a wide range of existing applications and tools.
Brevity's main security measures consist of256-bit AES encryption of the transport file during transmission and storage, andasset encryption keys transmitted using 4096-bit RSA encryption.
Brevity's industry partners include Avid, with support for all Avid DNxHD formats and EVS, with support for theproprietary legacyEVS MXF format as well as the EVS MXF OP1a and QuickTime wrappers.Brevity also offers complete support for Apple ProRes including the much in demand ProRes-DNxHD conversions.
ABOUT BREVITY
Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode while transporting video at incredibly fast speeds over any network. Founded in 2009, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit us at www.brevityv.com or follow us @BrevityV.
Avid, and Avid DNxHD, are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners
Media Contac
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
Brevity Announces Strategic Partnership With The Kraft GroupMar 21, 2013
