Telemundo Set to Deliver 550 Hours of FIFA Women's World Cup Coverage

Telemundo Set To Deliver 550 Hours of FIFA Women's World Cup Coverage More than 350 employees across Australia, New Zealand, and U.S. support the effort By Ken Kerschbaumer, Editorial Director

Thursday, July 13, 2023 - 11:56 am

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NBCUniversal Telemundo's team is poised to produce the entire 2023 FIFA Women's World Cup beginning next week - all 64 matches, content around them, and other experiences - not only for Telemundo but also for Peacock, Universo, and the Telemundo app.

Telemundo Deportes is ready to follow Alex Morgan and the rest of team USA during the Women's World Cup which begins next week.

Eli Velazquez, EVP, sports, NBCUniversal Telemundo, credits years of preparation. We are excited for fans and the communities we serve to watch and engage with the matches while also connecting with the stories we will tell, he says of the efforts, which will deliver more than 500 hours of coverage. These are the best athletes in the sport, and we are eager to showcase their stories and inspire our audience.

A cross-continental footprint will support the network's all-day programming with a team of more than 350 employees in Australia, New Zealand, and the U.S., with Telemundo Center, the company's state-of-the-art headquarters in Miami, serving as the hub.

An addition to the Telemundo mix is Telemundo Al Dia, a new FAST (Free Ad-Supported Streaming TV) service. Unveiled on June 29, it will become available on July 19 and will feature world-class sports content and supplement coverage of the Women's World Cup with five hours of original content as part of the 24/7 lineup. Viewers will be able to access the FAST channel via Peacock, Freevee, Samsung TV Plus, and Xumo Play.

On the heels of a massively successful FIFA Men's World Cup, says Romina Rosado, EVP, Hispanic streaming, NBCUniversal Telemundo Enterprises, Telemundo wants to make the Women's World Cup even bigger and more accessible to audiences across the U.S. Soccer has a younger, more diverse following, and our streaming offering aims to super-serve these fans - wherever and whenever they want it.

This summer, Telemundo will also deliver the most social Women's World Cup ever, with dedicated roaming social-media crews onsite across New Zealand and Australia providing live coverage and on-the-ground short-form content throughout the tournament. YouTube will offer Spanish-language video highlights, including pre/postgame and in-game clips capturing the best of and all major moments of the matches. Twitter will feature daily short-form content from all host cities, video highlights throughout each competition day, and behind-the-scenes action. Facebook and Instagram will have match highlights, social-first content from stadiums in host countries as well as at training, team arrivals, warmups, and press conferences. And TikTok will immerse hard-core and casual soccer fans with short-form content featuring fans on the ground, daily match highlights, and behind-the-scenes content.

In addition, all matches will stream live on the Telemundo app - across desktops, mobile devices, tablets, and connected TVs - exclusively for authenticated users.

The World Cup will be held in 10 stadiums, six in Australia and four in New Zealand. The announce team covering ground between both host countries is led by seven-time Emmy Award-winner and Chief Soccer Commentator Andres Cantor providing play-by-play with analysis by former Mexican National Team and Chivas player Manuel Sol and professional soccer coach Natalia Astrain, who coached the U.S. Under-17 Women's National Team and recently served as analyst for the network in Qatar.

A commentary team of more than 20 - hosts, play-by-play voices, soccer analysts, guest soccer experts - will be in both countries during the group stage. In Australia, Telemundo's Emmy-nominated sports host Ana Jurka, Emmy-Award-winning sports journalist Miguel Gurwitz, and current forward for Manchester City's Women's Super League Club and Venezuela's national team Deyna Castellanos begin their Women's World Cup tour from Australia. Gurwitz, Jurka, and Castellanos will report from stadiums and cover key teams and matches in Brisbane, Melbourne, Perth, and Adelaide. In New Zealand, Lead Premier League Host Carlota Vizmanos and Telemundo 48 sports anchor Carlos Yustis start their journey in Auckland, New Zealand, and will journey to Wellington, Dunedin, and Hamilton covering the main storylines around key teams.

Telemundo is also connecting with Kids of Immigrants, a Los Angeles-based clothing brand and cultural movement, during the World Cup. The goal is to celebrate the unique stories of women's soccer and highlight the influence of female athletes and the growth of f tbol in America fueled by the Latino community. To kick off the tournament on July 19, Kids of Immigrants Creative Director Debbie Gonzales will bring the story to life with a short film by director David Camarena and photographer Thalia Gochez.

Founded by Daniel Buezo and Weleh Dennis, the brand is intended to inspire, empower, and represent the immigrant community with messages like Spread Love and Support Your Friends. Today, the network unveiled a collaboration honoring its La Copa Es Nuestra/The World Cup Is Ours campaign.

The campaign will include a cap and a tee inspired by the nostalgia of watching soccer on Telemundo and bringing family and friends together. Activations and a series of powerful content storylines across platforms will promote the sport this summer. The apparel will retail at $50 for the tee and $45 for the hat on July 26 exclusively on https://kidsofimmigrants.us/.

LINK:	https://www.sportsvideo.org/2023/07/13/telemundo-set-to-deliver-550-ho...
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