Although virtual MVPDs are focused on delivering slimmed-down TV channel bundles, DirecTV Now's Just Right package appears to be the most aligned when it comes to delivering a mix of the core channels consumers desire most, TiVo found in its Q2 2017 Online Video and Pay TV Trends study.
The lineups of the OTT TV players analyzed in by TiVo (YouTube TV, Hulu, Sling TV and DirecTV Now) have considerable overlap, but the study found that DirecTV Now's Just Right package delivers 85% of core channel coverage, followed by its Live a Little package (66.7%), Sling TV's Orange/Blue combo package (66.7%), Hulus new live TV offering (63%), PlayStation Vue (59.3%), Sling TV Orange (55.6%), Sling TV Blue (44.4%) and YouTube TV (37%).
TiVo's data science team built this model by generating seven statistically significant bundles based on the most commonly selected la carte channels and cross-referencing them with existing virtual MVPD services and packages. Beyond getting a fix on what those core channels are, TiVos analysis also uncovered three key trends/groups: Sports, Lifestyle/Travel and Kids.
Related: Virtual MVPDs Crank Up the Marketing Heat
DirecTV Now's packages contain the most channels among the OTT bundles analyzed, and therefore score high on coverage metrics, TiVo said. While this may not be in the spirit of a true skinny' bundle, it does represent consumers' desires and behavior.
With all of those OTT TV providers factored in, TiVo said their skinny bundles only match the preferences of 43.6% of respondents.
TiVo's suggestion is that virtual MVPDs should build their slimmed-down packages based on interests or viewing behavior, offering, for example a 35-channel package for sports fans, or a similar one for travel enthusiasts or kids.
While some channels would overlap, the overall packages would be much more tailored to the individual, returning to a true la carte spirit, the company said.
Read more at multichannel.com.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
02/10/2025
Ryval Studios Turns Hustle into High-Profile Sports ContentFrom cold emails to NHL media days, the nine-time Emmy-winning shop has built a reputation for conte...
02/10/2025
NBA Nets Cloud and AI Deal With AWS; Will Launch New NBA Inside the Game' I...
02/10/2025
Defeating snafus: ISB on bringing The World Games 2025 global streaming platform...
02/10/2025
Cool club: ISB brings 900 live hours of The World Games 2025 to global viewers By Heather McLean
Wednesday, September 24, 2025 - 09:54
Print This Story
Pa...
02/10/2025
WTF: With More Mics Everywhere in Sports Production, More Profanity Sneaks on Ai...
02/10/2025
Tonatiuh and Diego Luna star in Bill Condon's musical feature Kiss of the S...
02/10/2025
Jennifer Lopez with Photographers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
02/10/2025
For so many of us, movement is about more than just exercise-it's a way to b...
02/10/2025
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
02/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/10/2025
NEW YORK Nielsen has launched newly redesigned weekly TV ranking reports powered by Big Data Plus Panel metrics and has launched two new ranking reports, includ...
02/10/2025
SAN JOSE, Calif. Viewers are increasing their consumption of local TV content according to TiVos latest report on video trends....
02/10/2025
WASHINGTON Public TV stations are beginning to shut down operations and reduce services, particularly in rural areas after federal funding was cut earlier this ...
02/10/2025
NEW YORK NBA fans should have better insight than ever into the subtleties of pro hoops beginning with the 2025-26 season, thanks to a new multiyear partnership...
02/10/2025
YouTube TV has found itself in multiple carriage disputes over the past week from NBC and Univision. Last night, Google, which owns YouTube TV, announced a shor...
02/10/2025
Boston Conservatory at Berklee Adds Two New Degree Programs in Collaborative Pia...
02/10/2025
October 2nd, 2025 TRIBECA FESTIVAL LISBOA ANNOUNCES PROGRAMMING LINEUP FOR SECO...
02/10/2025
Thursday 2 October 2025
Sky News today announces the highly anticipated relaunc...
02/10/2025
Back to All News
Netflix Unveils Official Trailer for Amsterdam Empire Starring...
02/10/2025
Back to All News
Queue' Becomes Tudum Magazine'
Krista Smith
Head of Netflix Publishing
Entertainment
02 October 2025
Global
Link copied to cli...
02/10/2025
ESPN, FOX One Bundle Now Available for $39.99/Month Bundle Subscription Delivers Both Services, ESPN Content on the ESPN App and FOX Content on the FOX One Ap...
02/10/2025
Tyngsboro, MA & Monza, Italy - October 2, 2025 - Broadcast Pix, a U.S.-based lea...
02/10/2025
At a time when world events can feel dark and overwhelming, The Lyric Feature on...
02/10/2025
Priscilla Presley and John C. Reilly join The Late Late Show Country Music Special to celebrate 10 years
Priscilla Presley | John C. Reilly | Daniel O'Donn...
02/10/2025
Key Presidential Debates to help voters decide
First Debate this Sunday 5 October on RT One & RT Player
Over the course of the 2025 Presidential election ...
02/10/2025
October is creeping in with plenty of gaming treats. From thrilling adventures to spine tingling scares, the cloud gaming lineup is packed with 17 new games, in...
01/10/2025
Program Productions Acquires Payroll Services Company Barney MonkBy Ken Kerschbaumer, Editorial Director
Wednesday, October 1, 2025 - 9:13 am
Print This Sto...
01/10/2025
In Colombia, the sound of success for female artists is unmistakable, and much of that success is fueled by female fans. According to Spotify data, 58% of liste...
01/10/2025
En Colombia, el sonido del xito de las artistas femeninas es inconfundible, y gran parte de ese impulso viene de las fans mujeres. Seg n datos de Spotify, el 5...
01/10/2025
Personalization is at the heart of Spotify. When you ask listeners what they lov...
01/10/2025
Earlier this year during Spotify Advance, we announced a series of updates to make advertising on Spotify more flexible and automated. Today, we're building...
01/10/2025
Adam Hills: The Last Leg legs it to a new home on SBS
1 October, 2025
Media releases
New season premieres Wednesday 22 October at 8:30pm on SBS On Demand a...
01/10/2025
The U.S. Space Force has declared operational acceptance of the Advanced Trackin...
01/10/2025
Leading the way in naval undersea systems, L3Harris has achieved a series of historic firsts that are ready to scale for the fleet....
01/10/2025
MELBOURNE, Fla., Oct. 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its third quarter 2025 financial results before the market opens on Thursday, Oct...
01/10/2025
Growth and improved profitability: Revenue and EBITDA both up; OFCF multiplied b...
01/10/2025
AMSTERDAM 29 September 2025 - Cobalt Digital's success at IBC 2025 was amplified by winning two more Best of Show awards from TV Tech and TVB Europe. The...
01/10/2025
Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney
NEW YORK - Septemb...
01/10/2025
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective
NEW YORK - Oct. 1, 20...
01/10/2025
BRISTOL, U.K. The popularity of U.S. content from three major streaming services with foreign viewers has declined over the past five years, while those same vi...
01/10/2025
Berklee Student Attends Elite Conducting Symposium in Japan Dominican musician Alejandro Tavmed was just one of 10 people from around the globe chosen to atte...
01/10/2025
Student Spotlight: Sebastien Hollich The trombonist and film and media scoring major talks about finding mentors, writing for orchestra, and competing in the ...
01/10/2025
With the dust now settled on IBC2025, TV Tech sister brand TVBEurope took the time this week to reflect on the biggest talking points and trends of the show in ...
01/10/2025
FOR-A America has partnered with the Tim Russert Department of Communication at John Carroll University in University Heights, Ohio, providing an HVS-1200 video...
01/10/2025
Clear-Com 's IP Transceivers are rapidly gaining traction in the professional theatre world, becoming the first choice for some of the most ambitious produ...
01/10/2025
Harmonic (NASDAQ: HLIT) and Comcast are joining forces to expand fiber broadband access as the Internet provider continues to expand its network into new market...
01/10/2025
SMPTE , the home of media professionals, technologists, and engineers, has announced plans for this year's Media Technology Summit. SMPTE's annual confe...
01/10/2025
Techex, a leading provider of live broadcast infrastructure solutions, will showcase expansive enhancements to tx darwin and tx edge at NAB Show New York 2025. ...
Although virtual MVPDs are focused on delivering slimmed-down TV channel bundles, DirecTV Now's Just Right package appears to be the most aligned when it comes to delivering a mix of the core channels consumers desire most, TiVo found in its Q2 2017 Online Video and Pay TV Trends study.
