Sony Pixel Power calrec Sony

Genelec leaves visitors spellbound at HEX! Museum of Witch Hunt

16/09/2020

Genelec leaves visitors spellbound at HEX! Museum of Witch Hunt posted: 16/09/2020

HEX! Museum of Witch Hunt, has recently opened in Ribe, Denmark, complete with a Smart IP loudspeaker solution from Genelec designed and installed by the Moesgaard Museum Exhibition Design Studio. As Denmark's oldest town and home to Maren Spliid, the country's most famous witch, the setting is ideal for a museum that aims to tell the stories of these witches - who they were, why they were so feared, and the myths and superstitions that surrounded them. In order to create the best possible visitor experience, HEX! turned to the museum technology experts at the famed Moesgaard Museum led by Johan Ahrenfeldt. Having recently used Genelec's Smart IP technology with great success on one of his own exhibitions, Ahrenfeldt had no hesitation in recommending it for HEX!

We wanted to create a complex soundscape for the various stories being told in each of the nine exhibition rooms, explains Ahrenfeldt. However, the building itself posed a few challenges as it's an old listed building in the centre of Ribe. While this definitely adds to the atmosphere, it's not ideal for audio-visual installations! Many of the rooms are quite small with low ceilings, so it was important that the technology remained as unobtrusive as possible, whilst nevertheless delivering a high quality experience. Genelec's Smart IP loudspeakers were therefore an obvious choice.

Smart IP technology provides power, audio and control all over a single network cable, and is a godsend to those of us who work in architecturally sensitive environments - HEX! is a case in point, he continues. Furthermore, we know that Genelec is a guarantee of superlative audio quality, even at low levels, which was a requirement in this instance due to the intimacy of the environment and the proximity of the loudspeakers to the audience. Our aim was to provide linear and detailed sound reproduction that allows visitors to lose themselves in the experience without feeling overwhelmed.

The sound design was created by the composer S ren Bendixen of Audiotect, who specialises in creating soundscapes for exhibitions. The design was prepared in the studio but mixed on-site in an iterative process. The onsite use of the Spat Revolution software engine in the mixing process made it possible to map the sound designs and adapt and benefit from the specific speaker placement in the exhibition rooms - independently of standard audio formats. Ahrenfeldt utilised a total of thirty-six 4420 Smart IP loudspeakers across the exhibition rooms supplemented by six 4020 and four 4010 installation loudspeakers and a compact 7050 active subwoofer.

Each of the nine rooms is set up as a separate zone, explains Ahrenfeldt. The zones are managed and controlled via the Smart IP Manager software, which has proved both easy and efficient. We're using QLab software and a Dante-compatible RME Digiface interface to control the 47 discrete channels and feed them to the Dante network. The playback by QLab is triggered by the main show control.

As the rooms are all adjacent to each other with open doors, the audio separation between the zones is very poor. We needed to turn this obstacle into an opportunity. By considering the overall sound design as a composition of nine separate yet interconnected designs, the result is an auditive experience that both facilitates the mood in each individual room as well as providing a more holistic listening experience throughout the museum as a whole.

Ahrenfeldt believes that the best audio in this type of visitor attraction is the audio that registers almost subliminally. The last thing you want is for the soundtrack to start playing and people's attention being instantly drawn to the source. Ideally, we don't want people to even notice that there are loudspeakers in the room at all. Genelec's Smart IP loudspeakers help us achieve that thanks to the minimal cabling infrastructure which reduces cost and makes for quicker, tidier and more flexible installation. Also, Smart IP's harmonious design enables them to blend into any environment, with the useful ability to dim the on/off LED indicator on the front of the loudspeaker. Sonically, their superb definition and crystalline intelligibility enable us to create audio designs that offer a truly immersive experience and bring the exhibition to life. For HEX!, the Smart IP series was an obvious choice that helped us overcome a number of obstacles and deliver a world-class audio experience.
LINK: https://www.live-production.tv/news/cultural-events/genelec-leaves-vis...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

08/05/2026

G&D KVM-over-IP Plugin for Netgear AV Simplifies Deployments

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Riedel to Support Glasgow 2026 as Official Connectivity I...

Riedel Communications today announced its return as a sponsor of the Glasgow 2026 Commonwealth Games, where the company will serve as the Official Connectivity ...

08/05/2026

Miri V410 Encoder-Decoder Wins 2026 NAB Show Product of t...

For the second straight year, Miri Technologies Inc. has been honored with a pair of coveted awards at the broadcast, media and entertainment industry's pre...

08/05/2026

Nine Alumni Nominated for Tony Awards

Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions. May 7, 2026 By Tori Donahue Boston Co...

08/05/2026

Report: Rise of Video Podcasts Prompts Hybrid Approach

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

U.K. Military Broadcaster Taps Synamedia for Digital Platform

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Gayle Benson To Receive NAB Leadership Foundation Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Dems Blast FCC Disney Probe As 'Egregious Abuse of Power'

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Liberty University on why broadcast technology isn't just a technical investment, it's a human one

Liberty University on why broadcast technology isn't just a technical invest...

08/05/2026

COW Jobs: UGC, On-Camera Video Content

COW Jobs: UGC, On-Camera Video Content Brie Clayton May 7, 2026 0 Comments UGC, On-Camera Video Content April 17, 2026Documentary Editor - US,......

07/05/2026

Sudan Digital Investigation Hub launches to support journalists navigating disinformation in conflict

Journalists reporting on Sudan are working in one of the most complex and fast-m...

07/05/2026

Victory+ CEO Neil Gruninger on the Impact of the Dallas Cowboys Deal, Creator-Led Content, and Free In-Market Access for Fans

Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...

07/05/2026

SVG Students To Watch: Ella Peterson, University of Illinois

From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production In the ...

07/05/2026

NAB 2026: Cobalt Digital Wins Two Future Best of Show Awards

Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...

07/05/2026

Scripps National Spelling Bee Revamps Broadcast; Mina Kimes to Host, Embassy Rows Michael Davies to Produce

ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...

07/05/2026

MUBI Selects Bitmovin as Cloud VOD Encoding Partner

Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...

07/05/2026

NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Through 2030

NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...

07/05/2026

Angel City Football Club and Victory+ Announce Regional Broadcast Partnership

Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...

07/05/2026

Spiideo Launches AI Highlights for Automated Highlight and Clip Creation

Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...

07/05/2026

Leostream Announces Unified HPC Remote Access Ecosystem for Post-Production and Enterprise Workflows

Leostream Corporation has announced a unified remote access ecosystem for high-p...

07/05/2026

Victory+ Adds Atlanta Dream Local Broadcasts to Free Streaming Platform

The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...

07/05/2026

Riedel Communications Appoints Marc Engroff as CFO; Frank Eischet Moves to Group COO Role

Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...

07/05/2026

ARD Extends SES Satellite Distribution Agreement Through 2039

SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...

07/05/2026

Case Study: How Pro Cheer League Built a Broadcast-First Arena Production

UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...

07/05/2026

Full Day Productions and GSE Worldwide Launch Womens College Volleyball Showcase at AT&T Stadium

Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...

07/05/2026

Deine persnliche Spotify DJ Experience ist jetzt in vier neuen Sprachen und weiteren Mrkten verfgbar

Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...

07/05/2026

Il DJ personalizzato di Spotify ora disponibile in 4 nuove lingue e in pi Paesi

Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...

07/05/2026

Your Personalized DJ Experience Is Expanding With 4 New Languages and More Markets

Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...

07/05/2026

Seu DJ personalizado do Spotify t chegando em mais lugares - agora em 4 novos idiomas

Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...

07/05/2026

Save Your Personal Podcast to Spotify and Listen Anywhere

From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...

07/05/2026

Spotify Celebrates API Heritage Month With New Music and Artist Spotlights

Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...

07/05/2026

Symphonic Elements Chooir by UJAM

Company announce long-requested choir instrument In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...

07/05/2026

Buchla debut Ziggy synthesizer

Modular-inspired sound generation with digital control Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...

07/05/2026

Polyend Drums hybrid drum machine

Combines analogue voices with digital synthesis and sequencing Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...

07/05/2026

Nektar Panorama CS12: Reaper & Fender Studio Pro support

Control surface now officially supports four DAWs When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...

07/05/2026

SGL Carbon: Expected lower sales, but EBITDA margin improved. Forecast confirmed

In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...

07/05/2026

Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characterization using near-field technology

Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...

07/05/2026

L3Harris Red Wolf + SKY RAIDER II INTERNATIONAL: Unmatched Flexibility for Kinetic Strike, EW, ISR and Support Missions

Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...

07/05/2026

US Air Force Selects L3Harris to Develop Digital Infrastructure for its Advanced Battle Management System Network

L3Harris will be developing key features of a secure and resilient digital infra...

07/05/2026

New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...

07/05/2026

IAB Tech Lab Introduces Standardized Signals For CTV Ad Portfolio

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Cobalt Digital Wins Two Future Best of Show Awards at 202...

Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing Cobal...

07/05/2026

FOR-A delivers creativity practicality and technical exce...

Software and hardware platforms, AI power and user-friendliness on show...

07/05/2026

Intinor brings advanced IP transport diagnostics and HDR...

Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...

07/05/2026

Bitmovin Powers Global Film Streaming Platform MUBI

Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...