
18 December 2013
NOW TV's Sky Sports Day Pass now available on Apple TV
Starting today, Apple TV users in the UK can access NOW TV's Sky Sports Day Pass, letting them watch the best live sporting action from all six Sky Sports channels through the device for the first time.
For just £9.99, the Sky Sports Day Pass from NOW TV gives sports fans with Apple TV instant access on their TV to enjoy live sports for 24 hours. The pass activates immediately upon purchase and is billed directly to their iTunes account, offering the flexibility to watch live world-class sporting events across all six Sky Sports channels without a contract.
Gidon Katz, Director of NOW TV, comments: "It's been a busy year for NOW TV as we continue to widen access to our top-quality content by launching on popular platforms our customers use. The NOW TV Sky Sports Day Pass is perfect for sports fans with Apple TV who want the flexibility to choose which live events they want to watch from the comfort of their sofa.
Upcoming sporting highlights include the climax to The Ashes series live from Australia, top matches from the Barclays Premier League, UEFA Champions League, Capital One Cup and Sky Bet Football League, Rugby Union's Heineken Cup, the World Darts Championship, NFL Super Bowl XLVIII, plus much, much more.
More information on NOW TV is available from www.nowtv.com, or join us on Twitter @NOWTV and @NOWTVSport and www.facebook.com/NOWTV.
-ENDS-
NOTES TO EDITORS:
For more information:
Kate Fayers | kate.fayers@bskyb.com | 020 7032 1499
About NOW TV's Sky Sports Day Pass on Apple TV:
Apple ID required for purchase via Apple TV. NOW TV's Sky Sports Day Pass will activate immediately from purchase. Passes purchased on Apple TV are non-transferable to NOW TV accounts or other devices. Passes purchased through a NOW TV account cannot be accessed via Apple TV.
About NOW TV:
NOW TV provides instant and easy access to hundreds of films from Sky Movies on demand, pay-as-you-go access to live Sky Sports and must see shows on 10 of the best pay TV channels including Sky1, Sky Atlantic and Sky Living. Taking advantage of the rapid growth in broadband-connected devices, and building on Sky's experience in multi-platform TV, the service provides an additional choice to access and enjoy Sky Movies, Sky Sports and the TV shows everyone's talking about.
NOW TV offers access to some of Sky's most popular programming. Sky Movies is the UK's most popular subscription movies service giving access to 800 different movies on demand including up to four new and exclusive Sky Movies premieres each week. With a Sky Movies Month Pass, NOW TV customers can choose from more of the latest and biggest movies you missed at the cinema.
NOW TV also offers a flexible way to access to Sky Sports. With a Sky Sports Day Pass customers can get pay-as-you-go access to exclusively live action from the Barclays Premier League, UEFA Champions League, Formula 1 , Test cricket, US and European Tour golf, ATP tennis, European and international rugby union and much more besides.
The new NOW TV Entertainment Month Pass lets customers stream TV shows live and on demand in seconds, without a contract, and all at an introductory price of just £4.99 a month. Now people can get simple, instant and commitment-free access to top TV channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Discovery, MTV, Comedy Central, GOLD, Disney and FOX, plus entire box sets of hit shows.
NOW TV is available to anyone 18 or over in the UK with a broadband or 3G connection across a wide range of connected devices including NOW TV Box, PC, Mac, selected Android smartphones, iOS devices, PS3, YouView and Xbox (the Sky Movies live channels, Entertainment Month Pass and Sky Sports Day Pass are not available on YouView and an Xbox 360 LIVE Gold subscription is required is required to watch NOW TV on Xbox 360). Each device will benefits from an optimised design to deliver quality streaming with buffering minimized by the use of adaptive bitrate technology.
The NOW TV Box offers customers a quick and easy way to convert a regular TV into a Smart TV for a one-off box cost of £9.99.. Currently customers can get unlimited access to movies on NOW TV with a 30 day free trial of the Sky Movies Month Pass, then priced at £8.99 a month. NOW TV Customers can also get 24-hour access to all six Sky Sports channels live for £9.99 with the Sky Sports Day Pass.
NOW TV Entertainment Month Pass: Introductory price of £4.99 per month if joining by 31st March 2014. Not all content available on catch up or live channels. Currently not available on YouView or Android devices.
NOW TV Box: Connects to TV via HDMI (cable supplied). NOW TV account required to activate box. Customers can select a Sky Movies Pass, Sky Sports Day Pass or an Entertainment Month Pass to create an account and watch NOW TV. All Passes sold separately.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers and infrastructure builders, Japan is one of the world's centers of AI - building across the full stack wit...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...