Hula Post Production provided editorial systems and support to Selma, the new film from Paramount Pictures, Path , and Harpo Films and director Ava DuVernay, chronicling the historic civil rights march led by Martin Luther King, Jr. in Alabama in 1965. The film, which stars David Oyelowo as King, is currently nominated for two Academy Awards: Best Picture and Best Original Song.
Hula Post Production initially supplied Avid Media Composer systems and Avid Unity shared storage to editor Spencer Averick and his crew while they were working on location in Atlanta, where principal photography for the film was completed. Later, Hula set up identical editorial facilities on the lot at Paramount Pictures in Hollywood. Hula provided round-the-clock technical support at both sites.
Selma marks Averick's ninth collaboration with DuVernay. He first worked with the director on her 2008 documentary This Is the Life. Reflecting on Selma, Averick says that telling a story based on recent historical events carries special responsibilities. We felt a great obligation to get the story right, he says. We knew that there were a lot of people who were in the movement who were going to see this film.
Averick added that the editorial team faced a tight schedule. They had just six months from the start of production to deliver a finished film.
Support provided by Hula Post Production's technical crew helped to alleviate some of the pressure. It gave me peace of mind to know that everything was going to be okay, he recalls. If a technical issue arose, Hula was there right away. And they checked in with us periodically to make sure things were running smoothly.
Having worked together on many projects, DuVernay and Averick have developed a comfortable creative rapport. In Selma, Averick says, their goal was to create a film that was more than a history lesson and provided unique insights into the people who shaped the events. We get inside the heads of the characters, he insists. It's an epic story, but it's also a personal story.
Describing his editorial style, Averick adds: The pace is methodical. I like to spend time in each moment. If I don't need to make a cut, I wont. This gives the audience time to soak it in and lends to a more realistic scene.
Hula Post Production President Denine James Nio says that the company is proud of its association with Selma and gratified by its critical and popular success. We were excited to be involved in it from the start, she says.
About Hula Post Production
For nearly 20 years, Hula Post has provided exceptional equipment rental services to the post production and broadcast communities. With offices in Burbank and West Los Angeles, we are the industry leader in customized workflow solutions. We offer a large inventory of editorial and finishing systems, storage solutions, and support gear, and we back it up with the most experienced and knowledgeable support team in the industry. Whether you need a single system or a complex, customized workflow to take you from production through post, we can provide you with the tools to meet your technical requirements, budget and production schedule.
For more information, visit http://hulapost.comc
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
Hula Post Production provided editorial systems and support to Selma, the new film from Paramount Pictures, Path , and Harpo Films and director Ava DuVernay, chronicling the historic civil rights march led by Martin Luther King, Jr. in Alabama in 1965. The film, which stars David Oyelowo as King, is currently nominated for two Academy Awards: Best Picture and Best Original Song.
