NEW YORK Despite record-breaking ad revenues in 2024 fueled by massive political spending and the Olympics, a new Internet Advertising Bureau (IAB) survey indicates buyers are bullish on both the prospects for increased ad spending in 2025 and the usage of new technologies like generative AI.
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
17/01/2025
NEW YORK Despite record-breaking ad revenues in 2024 fueled by massive political spending and the Olympics, a new Internet Advertising Bureau (IAB) survey indicates buyers are bullish on both the prospects for increased ad spending in 2025 and the usage of new technologies like generative AI.
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