Avid Interplay Production | Facility Package Gives Air Post Production New Creative Edge 18 Jul 2013
Shoreditch-based Air Post Production, the post division of the Air Entertainment Group, has become one of the first facilities to take advantage of the Avid Interplay Production | Facility Package introduced at NAB 2013. The investment provides Air Post Production with an integrated and seamless production workflow, enabling greater collaboration and efficiency and faster delivery of higher-quality content to its clients.
Avid Interplay Production | Facility Package is a complete production workflow comprising the most up-to-date Avid technology including licenses of Avid Media Composer 7, Avid Symphony , Avid Interplay Sphere remote editing software, Avid ISIS shared storage and Avid Interplay Central which delivers cloud-based remote workflow options together with powerful and reliable production asset management.
To compete in today's HD tapeless workflow world, Air Post Production realised its workflow needed a complete technical overhaul. After assessing other production asset management and shared storage solutions on the market, and consulting with Avid Professional Services, Interplay Production | Facility Package was chosen to provide the complete end-to-end tapeless solution the facility required at a competitive price.
Ed Spencer, head of MCR at Air Post Production, who oversaw the workflow design, said: We pride ourselves on being workflow innovators. We're about designing workflows around our projects, not fitting projects into our workflows. Therefore, as a predominantly Avid house the Interplay Production | Facility Package was the most innovative and cost-effective choice for us. It means our Pro Tools and Media Composer suites are fully integrated with Interplay Production and backed by a solid and reliable storage solution, ISIS 5000. The functionalities Interplay Production offers will dramatically speed up our clients' productivity and enable us to service our projects more efficiently.
As part of the new workflow, Air Post Production now has Interplay Sphere remote editing software. Lara Moody, Air Post Production's newly appointed facilities manager, commented: Being able to offer this process in-house will enable us to meet our clients' needs whilst offering the most advanced functionality on the market.
Avid Elite Reseller Altered Images was enlisted to implement the workflow. Installation began in mid-June and was completed in less than two weeks. Ed Spencer continues: The installation process was very smooth and didn't disrupt our workload. In fact, the 6TB data migration of our work in progress to the ISIS 5000 only took 27 hours, which was extremely impressive as we were then up and running.
As part of the upgrade, Air Post Production chose to upgrade its ISIS 5000 to 64TB and extend the Interplay Base client connections from 10 to 30. Additionally, six of its edit suites were updated with Media Composer Mojo DX hardware and HD monitoring, giving the facility the ability to use its offline suites for finishing. Air Post Production's first broadcast project to go through the new workflow will be Mox Production's Best In Town.
Richard Boote, chairman of Air Entertainment Group, added: As part of our commitment to the whole group, my partner Paul Woolf and I are extremely happy and excited with this investment in Air Post Production. In the four years since moving to our purpose built facility in Shoreditch we have listened to the needs of our clients, and investing in a workflow centred on Avid Interplay and Avid ISIS addresses their requirements and will make for a creative and hassle free experience at Air Post Production.
Notes to the editor:
Avid Interplay Production | Facility Package comprises:
Interplay Production software
10 Interplay Base client connections
Interplay Sphere remote editing option
AS 3000 CPU for Interplay Production
4 Media Composer editing software licenses
1 Media Composer editing with Symphony software license
Interplay Central media tools software
ISIS 5000 32TB real-time shared storage
Professional Services: Project Management, Workflow Analysis, Installation
1 year Advantage ExpertPlus Support with Hardware
About Avid Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world from the most prestigious and award-winning feature films, music recordings, television shows, to live concert tours and news broadcasts. Some of Avid's most influential and pioneering solutions include Media Composer , Pro Tools , Interplay , ISIS , VENUE, Sibelius , and System 5. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Avid Interplay Production | Facility Package Gives Air Post Production New Creative Edge 18 Jul 2013
