4 in 5 media and entertainment industry professionals champion collaboration link to business success

A new survey of media and broadcast industry professionals has unveiled the impetus media and technology industry professionals are placing on collaboration as a driver for business success and creativity.

The research, conducted by the UK's leading broadcast, production and media technology tradeshow - Broadcast Video Expo (BVE) - found that 88% of media and entertainment industry professionals identified collaboration as critical for skills and knowledge, while 83% believe it helps drive a new wave of innovation, and 77% growth. Furthermore, 87% claimed collaboration has a positive impact on creativity and 81% championed its link to business success.

Against the current backdrop of digital disruption and political uncertainty, BVE's findings highlight the importance of collaboration and cooperation - calling for the industry to come together to protect the UK's unique creative ecology.

Digital disruption calls for greater collaboration

58% of the media and entertainment industry agrees that collaboration is more important today than it was a decade ago, and this is particularly prevalent with those in Heads of Department positions (68%).

According to Ofcom, digital disruption is set to continue with there now being more UK subscriptions to streaming platforms, such as Netflix, Amazon Prime and Sky's Now TV, than to established pay-TV services. Furthermore, traditional TV consumption among the younger generation is slumping with BBC finding its viewing figures from those aged between 16 and 34 tumbling by 36%, since 2013.

However, with 83% of the industry believing collaboration will drive a new wave of innovation and business growth there's an opportunity to leverage it as a force for good in order to increase competitiveness in an industry that is so pivotal to society.

Terry Washington, BVE Event Director comments: The creative industry contributed close to £92 billion to the UK's economy in 2016, growing at twice the rate of the UK economy and it needs to stay alive. In an age of digital disruption and growing political uncertainty, it's never been more important for the industry to unite.

By coming together to collaborate, share ideas and find solutions to the everyday challenges we face as an industry across all touchpoints and workflows we can better future-proof, protect and drive forward Britain's unique TV and film ecology which contributes so much to our economy and culture.

In the wake of political uncertainty

The imminence of Brexit creates yet another call to action for the industry to come together, and quickly. A staggering 53% of industry professionals do not feel adequately informed about how Brexit will impact their business and given the true cost of Brexit remains to be seen, industry experts are calling for greater clarity.

Terry Washington, BVE Event Director adds: We just don't know enough about Brexit today and what it will do to our industry, which is putting even greater impetus on industry collaboration. Industry events are a great platform for knowledge sharing and idea generation, offering an invaluable opportunity to get a feel for what peers are doing. As an industry, it's our job to work together to look at the challenges that may come down the line and start to contingency plan as a collective.

As the UK's premier destination for working and aspiring broadcast engineers, producers, filmmakers, cinematographers, lighting designers, AV technicians and videographers, BVE is the only event to champion British creative talent and to showcase the innovation and incredible work being done in the entertainment and media industry.

BVE will be returning to London's ExCeL February 26th 28th 2019 with a firm commitment to facilitate and inspire collaboration to create future proofed strategies which transform the UK's broadcast, production and media industry. It provides a platform for industry professionals, leading brands and visionaries to debate and discuss topical issues in a cooperative forum.

For the BVE 2019 seminar and exhibitor programmes and to register for free tickets, visit www.bvexpo.com.

LINK:	https://www.kitplus.com/news/4_in_5_media_and_entertainment_industry_p...
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