Sony introduces the a7R: the world s smallest, lightest interchangeable lens camera*

Newly developed Full-frame Exmor CMOS sensor with gapless on chip' lens design offering 36.4 effective megapixels and no optical low-pass filter

New BIONZ X processor with approximately 3x faster processing speed[i] and new area-specific noise reduction for improved image quality

Newly-developed fast intelligent AF is 35% quicker than conventional contrast-detection autofocus

Improved XGA OLED Tru-Finder with wide field of view

Practical, reliable and intuitive with dust/moisture-resistant magnesium alloy body and extensive custom controls

AVCHD Progressive Full HD (1920x1080 - 60p/25p[ii]) movie recording with audio level control and clean HDMI output

4K photo output and support for TRILUMINOS Display

NFC and Wi-Fi for easy connection with smartphones & tablets

Hotly awaited by professional photographers and enthusiasts, the 7R from Sony sets an exciting new benchmark in digital imaging. A game-changing blend of imaging power and portability, this mirrorless camera redefines the creative options of full-frame photography in a palm-sized interchangeable lens camera.

The 7R and new 7 give serious photographers a limitless array of new artistic possibilities. Expanding the range of optics from Sony and Carl Zeiss, six[iii] new full-frame lenses complement the cameras' superlative image quality - whether you're shooting detail-packed stills or crisp, cinematic Full HD video.

Beautifully styled and easy to hold on lengthy assignments, the 7R is a no-compromise photographic tool that puts the needs of advanced users first. Front and back dials plus a control wheel and exposure compensation dial allow intuitive adjustments while framing shots through the high-contrast, high resolution XGA OLED Tru-Finder or on the tiltable 3.0-type LCD screen.

The 35mm full-frame Exmor CMOS sensor incorporates light concentration and photo diode expansion technologies and also features a new gapless' on-chip lens design that eliminates gaps between adjacent pixels. These advances increase light collection efficiency, achieving outstanding resolution, sensitivity and low noise while circumventing the challenge of decreased pixel size due to the extremely high pixel count.

Together with the powerful new BIONZ X processor, the full-frame sensor also allows the 7R to shoot pro-quality Full HD video[iv]. You'll enjoy rich, beautifully rendered movie footage with sumptuous colours and ultra-low noise, even in low light. Clear Image Zoom has been enhanced for video recording, delivering powerful close-ups without sacrificing pixel count. Pro-style movie features include an audio recording level control and display, plus a clean' HDMI output that allows video to be viewed on an external monitor or recorded on another device.

The 7R showcases a new Fast Intelligent AF that ensures speedy, accurate autofocus and is designed to be fully customisable to exactly suit your precise photographic demands, with nine customisable buttons and 46 assignable functions.[v] Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye-detection (eye AF) that can prioritise a single pupil.

High-resolution still images can be displayed directly on a 4K television that offers four times the detail of Full HD. Support for TRILUMINOS Colour delivers a stunning palette of rich, natural colours when viewing movies and photos captured with the 7R on a compatible BRAVIA television with TRILUMINOS Display.

With both Wi-Fi with NFC, the 7R offers effortless one-touch wireless connections with your Xperia or NFC-compatible Android smartphone or tablet. PlayMemories Camera Apps further enhance your photo experience with a growing range of free and paid apps, spanning exciting new creative effects and filters, utilities and more.

The new Multiple Exposure' app automatically composites sequential exposures, making it easy to create beautiful and dramatic effects with a choice of pre-set artistic themes as well as manual blending modes.

Pre-installed in the 7R, Smart Remote Control'[vi] controls exposure and shutter release from your smartphone. Great for tripod-mounted group shots and self-portraits, the app also sends photos automatically to your mobile device for on-the-spot sharing.[vii]

With a tough magnesium alloy body that's dust- and moisture-resistant, the 7R weighs in at just 407g (body only) as the world's smallest, lightest interchangeable lens camera with a full-frame sensor.

Appealing equally to busy photo professionals and advanced amateurs, it also boasts the highest image quality of any camera to date. The brand-new 36.4-effective megapixel (approx.) full-frame Exmor CMOS sensor delivers levels of detail unprecedented in any camera of its class. The high resolution sensor of the 7R has no optical low-pass filter, ensuring that its extraordinary resolving power is fully exploited. It's complemented by a new BIONZ X processor - Sony's latest-generation imaging engine that maximises detail and reduces image noise over a wide ISO 100-25600 sensitivity range (NB: expandable down to ISO 50 and up to ISO 51,200 with Multi-Frame Noise Reduction).

New full-frame interchangeable E-mount lenses

There's a choice of five new full-frame E-mount lenses to realise the sheer imaging power of the 7R. The E-mount full-frame family includes two mid-range zooms by Sony and Carl Zeiss, two bright Sonnar T* primes and a premium-quality G lens telephoto zoom. There's also a new-generation mount adaptor that gives photographers extra freedom to re-use their precious collection of full-frame A-mount optics with both cameras, including the newly-announced SAL70200G2 70-200mm F2.8 G SSM II telephoto zoom.

New accessories will also be available for the 7R. Th

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