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Dolby Cinema Signature Entrance (Photo: Business Wire)
Dolby Cinema is a premium cinema offering for moviegoers that combines spectacular image and sound technologies with inspired design to deliver the total cinema experience, making every visit a completely captivating cinematic event.
Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movies world. The Dolby Vision laser projection system was co-developed with Christie, which supplies, installs, and services all the projector systems, which can only be experienced at Dolby Cinema locations.
Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.
It is very gratifying to see top filmmakers and industry creatives whose first choice is to showcase their work in Dolby Cinema, said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. Audiences continue to embrace Dolby Cinema as well. The rapid growth of Dolby Cinema to 100 locations shows that movie lovers around the world are hungry for a truly immersive experience with state-of-the-art images and sound that make them feel like they are inside the story.
The current global offering for Dolby Cinema includes:
U.S.: AMC plans to open 160 Dolby Cinema locations by the end of 2018 with 77 sites currently open.
China: Dolby and Wanda Cinema Group plan to open 100 locations in China, with the first 19 locations already open. Sparkle Roll, including Jackie Chan Cinemas and BHG, have already opened three locations and plan to open 11 Dolby Cinema sites in China within the next two years. In addition, Dolby and Huayi Brothers Film Center opened a Dolby Cinema in Xiamen.
Europe: Les Cin mas Gaumont Path , the largest cinema chain operator in France, the Netherlands and Switzerland, plans to open 10 Dolby Cinema locations, with seven in France and three in the Netherlands. Dolby and VUE Cinemas opened two locations in Eindhoven and Hilversum in the Netherlands with UCI Cinesa deploying Dolby Cinema in Barcelona, Spain. Cineplexx Cinemas plans to add four locations in Austria with two currently opened in Linz and Salzburg.
The Middle East: Reel Cinemas plan to open multiple Dolby Cinema locations across the Reel Cinemas portfolio in the Middle East. Dolby and Reel Cinemas recently opened a location in the Dubai Marina Mall and later this year the flagship Reel Cinema location at The Dubai Mall is expected to open.
About Dolby Cinema
Dolby Cinema, recipient of the 2015 Red Dot Award for product design, delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
Dolby Cinema includes award-winning Dolby Vision and Dolby Atmos technologies. Dolby Vision is a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. In 2015, the Dolby Vision laser projector received an engineering excellence award from the Hollywood Post Alliance. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. To date, more than 325 Dolby Cinema sites have been installed or committed to across the globe, with more than 100 titles released or announced.
For more information, please visit the Dolby Cinema web page.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For more than 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of Dolby Laboratories. AMC is a trademark of American Multi-Cinema, Inc. All other trademarks remain the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170717005293/en/
Dolby Laboratories
Sienna La Rocca, 415-645-0260
sienna.larocca@dolby.com
Source: Dolby Laboratories, Inc.
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