HITACHI Z-HD6000 Cameras Fuel Revenue Increases for Jewelry TV posted: 02/12/2018
Superior picture quality and reliability combine with new physical sets and lighting as studio overhaul drives higher sales from live television programming and online streams
Woodbury, NY, November 12, 2018 - JTV (Jewelry Television) leverages an omni-digital strategy designed to elevate their customers' experience through digitally-driven touchpoints including live television, a mobile-optimized e-commerce platform and social media. Building on the quantifiable success of their first deployment of Z-HD6000 HDTV cameras from Hitachi Kokusai Electric America, Ltd. (Hitachi Kokusai), the retailer purchased an additional 12 Z-HD6000 cameras this June as part of a major studio overhaul project.
Headquartered in Knoxville, Tennessee and backed by a proven, 25-year history, JTV is the leading retailer of jewelry and gemstones in the United States. JTV's live programming is available 24 hours a day, seven days a week to 85 million U.S. households through a variety of television providers and the company's website, JTV.COM.
When JTV renovated its third studio (Studio C) and control room in 2015, they took the opportunity to replace the studio's aging cameras from a different manufacturer. Our goal was to change the look of the studio with a more modern set and LED lighting, said Dennis Wilson, chief engineer at JTV. We decided to look at different cameras as part of that project. We compared the HITACHI Z-HD6000s to our existing cameras and felt that the Z-HD6000s were much better.
The resulting business benefits were tangible, validating JTV's choice. With the new set, lighting and HITACHI cameras, sales from that studio improved, Wilson explained. That shows we're on the right track, and it's one of the reasons that we're now updating Studios A and B and that we bought the additional Z-HD6000 cameras - to try to get the same boost.
Purchased through reseller Technical Video Systems in North Carolina, five Z-HD6000 cameras are deployed on pedestals in Studio C, with four additional units allocated to each of Studios A and B. Three cameras are used in JTV's lightbox for product-focused specialty shots, while another two Z-HD6000s are deployed in the facility's recently-built, 450-seat auditorium. The auditorium's fiber infrastructure is wired to accommodate up to nine cameras that can be brought in from the other studios for shows with live, participating audiences.
Wilson points to the Z-HD6000's superior visual quality and sensitivity as favorite features of the cameras. They produce a great picture and great color, he said. I can't directly compare the results to those from our previous vendor because we also changed the lighting, but in my opinion the Z-HD6000s have better chroma saturation and better light sensitivity than our earlier cameras. I don't have to run as many lights to get the same effect as I used to.
Those reduced lighting requirements benefit not only the resulting productions but also the on-camera hosts. We need to light the jewelry to make it sparkle, while also keeping our on-camera talent happy, said Wilson. The Z-HD6000s adapt more easily to the lighting than our previous cameras, so we don't have to blast lights into the talent's eyes for hours at a time.
The robust reliability of the Z-HD6000s contrasts with Wilson's experience with the cameras from JTV's previous vendor. Our earlier cameras had a lot of overheating problems and other failures, and we needed to repair or replace every one of them, he said. I have not had any problems whatsoever with the HITACHI cameras. Once we have them set up, we never have to go back and do anything to them. Even when we move them between sets, it's just an easy white balance and we're ready to go.
Very satisfied with the Z-HD6000s and the benefits they help enable, Wilson plans to make HITACHI cameras part of JTV's future projects as well. We've already begun physical construction on another new studio and control room, and we will use HITACHI cameras for that too, he noted. I have been very pleased with the Z-HD6000s. They proved to be much better than our previous cameras, and as we replace the remaining older units, we will continue to do so with HITACHI.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
HITACHI Z-HD6000 Cameras Fuel Revenue Increases for Jewelry TV posted: 02/12/2018 
