
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, Launch of PGA TOUR World Feed Place Fans at the Center of the Action Stay tuned for more on-site reports from TPC Sawgrass in Ponte Vedra Beach, FL over the weekend By Kristian Hern ndez, Senior Editor
Wednesday, March 12, 2025 - 11:27 am
Print This Story | Subscribe
Story Highlights
THE PLAYERS Championship, being played at TPC Sawgrass in Ponte Vedra Beach, FL this weekend, is a celebratory moment for the PGA TOUR. Situated close to the course, the PGA TOUR's brand-new 165,000-sq.-ft studios will play a major role in producing the building's first tournament in its backyard. In addition, fans attending the event and watching the broadcasts will notice a ton of innovation, including commentary driven by artificial intelligence on the PGA TOUR App, a shared-reality viewing experience at COSM in Los Angeles and Dallas, live augmented-reality technology seen on NBC Sports' live drone, and more.
THE PLAYERS consistently introduces enhancements that have shaped the overall PGA TOUR experience. These fan-favorite features - including video boards in 2007, electronic leaderboards in 1983, and others -have established THE PLAYERS as a hub for fan engagement across professional sports.
Below are some of the exciting updates fans can look forward to at THE PLAYERS Championship 2025:
TOURCAST Generative AI Commentary For all 30,000 shots this week at THE PLAYERS, fans will experience and understand the tournament with new AI shot commentary in TOURCAST, available through the PGA TOUR app and PGATOUR.COM. From Thursday's opening tee shot to Sunday's winning putt, AI will generate commentary - with data from ShotLink powered by CDW - that gives context to what every shot means for every player. For instance: after a player hits a tee shot, fans will get real-time statistics in TOURCAST that illustrate the importance of a long and accurate drive, giving more meaning to the shot that was just hit while adding context to the significance of the next shot. The TOUR aims to transform fan experiences using AWS generative AI, which allows for deeper storytelling and understanding from ShotLink data in a variety of ways, including this new commentary feature. Every PGA TOUR event will feature AI shot commentary moving forward, starting with the first round of this week's PLAYERS.
AI Course Setup Tool At THE PLAYERS 2025, the PGA TOUR will debut an AI course tool designed to assist the PGA TOUR Rules Committee and enhance the setup of THE PLAYERS Stadium Course at TPC Sawgrass. This tool will allow the Rules Committee to set tee and pin flag locations and generate simulations to see expected scoring results, driving distance and more. The tool will be used each week on TOUR following its public debut at THE PLAYERS 2025, and leverages AWS technology.
NBC Sports Live Drone AR Live Drone AR captures the skill of PGA TOUR players and the stunning beauty of THE PLAYERS Stadium Course at TPC Sawgrass. Fans can experience towering drives in a whole new way, as augmented reality blends live aerial video with real-time analytics. This technology will be featured across all four days of the broadcast on GOLF and NBC Sports.
Cosm The PGA TOUR and Cosm are partnering to bring THE PLAYERS 2025 to Shared Reality at Cosm's experiential venues in Los Angeles at Hollywood Park and Dallas at Grandscape. Fans in these cities can experience the PGA TOUR's flagship event inside Cosm's 87-foot-diameter, 12K LED domes, where the virtual and physical worlds seamlessly blend. This presentation will transport viewers to the 16th, 17th, and 18th holes, capturing the excitement of golf's most iconic three-hole stretch as the world's best players compete on THE PLAYERS Stadium Course, featuring the legendary Island Green. Cosm's broadcast will include unique camera angles on these historic holes, delivering an unparalleled, fully immersive viewing experience.
PGA TOUR World Feed THE PLAYERS Championship 2025 marks the official launch of the PGA TOUR World Feed, which allows the TOUR and its international media partners to provide fans worldwide with more customized coverage and storytelling of the TOUR's international players. Originating just a few hundred yards away from the new PGA TOUR Studios, which opened its doors in January, the PGA TOUR World Feed is produced and curated exclusively for international media partners and their viewers, with up to six dedicated cameras focused on international players at PGA TOUR events across the FedExCup Season. The new, live telecast will be produced for all remaining events on the 2025 PGA TOUR schedule.
ESPN BET on PGA TOUR LIVE The dedicated betting stream returns at THE PLAYERS following its debut at the WM Phoenix Open. Taking viewers inside the world of micro-market betting - wagers that focus on a singular hole or shot outcomes - the feed offers a unique, engaging way to watch a PGA TOUR event. Host Jonathan Coachman and two-time PGA TOUR winner Matt Every will call all the action from the par 5 16th and iconic Island Green 17th hole on Thursday and Friday from 11 a.m. to 1 p.m. ET, on Saturday from 12 p.m. to 2 p.m. and on Championship Sunday from 11 a.m. to 1 p.m. Fans can anticipate additional enhancements to the second rendition of the broadcast, including additional cameras covering featured groups, a new odds ticker and contextual graphics and new talent appearances.
Enhanced Coverage and All Access There are a variety of ways for fans to tune in and engage with THE PLAYERS in 2025, including internationally through the World Feed for the first time. Domestically, PGA TOUR LIVE on ESPN will provide enhanced coverage through four main all-day streams in addition to All Access feeds with no commercial breaks, featuring natural sound
More from Sports Video Group
02/07/2025
Progressive realism: Aurora on taking up the broadcast reins for World RX alongs...
02/07/2025
Great speed: New host broadcaster Aurora on getting the World RX 2025 season pro...
02/07/2025
Seat of its pants: Aurora boxes clever and looks ahead for the FIA as new host b...
02/07/2025
UEFA Women's Euro 2025: EBU, BBC Sport and Sunset Vine talk coverage plans, ...
02/07/2025
UEFA Women's Euro 2025: Women's Super League launches new content series...
02/07/2025
UEFA Women's Euro 2025: Ignite puts fans and players front and centre with t...
02/07/2025
Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down t...
02/07/2025
CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Productio...
01/07/2025
SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...
01/07/2025
The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...
01/07/2025
Cherry on the cake: Inside the technical production of the Tour de France 2025 w...
01/07/2025
NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...
01/07/2025
TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...
27/06/2025
How smarter compression is creating a sustainable future By Michael Burns
Monday, June 23, 2025 - 14:13
Print This Story
Live sport is especially vulnerab...
27/06/2025
Behind the Mic: FOX Sports Ratchets Up UEFA Women's EURO 2025 With Top-Class...
27/06/2025
RTL Group To Acquire Sky Deutschland By George Bevir, Editorial Director, SVG Europe
Friday, June 27, 2025 - 8:00 am
Print This Story | Subscribe
Story ...
27/06/2025
Frictionless, At Scale: The Current State of Live Video Streaming Techology Leaders from Bitmovin, Comcast Technology Solutions, Harmonic, IMAX, and Phenix brea...
27/06/2025
Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending...
27/06/2025
NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandem...
26/06/2025
10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for th...
26/06/2025
The Big Cloud Debate: Public vs. Private vs. Hybrid Tech leaders from CineSys, Diversified, and Net Insight breaks down all flavors of cloud By Jason Dachman, ...
26/06/2025
Program Productions' Jess Kowatch on Training the Next and Current Gener...
25/06/2025
SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY Tackling the latest in college sports video: NIL, live production, virtual productio...
25/06/2025
ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO B...
24/06/2025
2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By M...
24/06/2025
Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on ...
24/06/2025
Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation ...
24/06/2025
Lions live: Dublin opener sees Sky Sports take remote route By Fergal Ringrose ...
24/06/2025
Pumas maul Lions as S4C and TG4 deliver first-ever joint host in Dublin By Ferg...
24/06/2025
ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By Mark ...
23/06/2025
Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NB...
23/06/2025
Finding the edge: How Badger & Combes produces live-streamed coverage of county ...
23/06/2025
Masters of Madness: New football format shakes up the rules of sportainment By Adrian Pennington
Monday, June 16, 2025 - 11:38
Print This Story
The ball i...
23/06/2025
New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Build...
23/06/2025
ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production F...
20/06/2025
Feeling Unlimited, Part 1: Athletes Unlimited Softball League Deploys Remote Pro...
20/06/2025
A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can...
20/06/2025
Sky Sports goes large for the British & Irish Lions Tour with AR graphics, UHD a...
20/06/2025
ESPN's Men's College World Series Finals Coverage Combines Innovation, L...
19/06/2025
SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning Geor...
18/06/2025
Technology focus: Fan expectations drive advances in the in-stadium experience By Jo Ruddock
Tuesday, June 3, 2025 - 08:36
Print This Story
For years, att...
18/06/2025
Making connections: How stadiums are meeting the ever-growing demand for data an...
18/06/2025
SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at ...
18/06/2025
SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League...
17/06/2025
SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon o...
17/06/2025
Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, B...
17/06/2025
From Stage to Stream: Producing Live Esports Events in 2025 Leaders from ESL FACEIT Group, Riot Games, and more break down the latest trends By Jason Dachman, ...
17/06/2025
Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS...
17/06/2025
Production ambitions: Over Exposed on making the National League Promotion Final...