Spotify is committed to promoting gender equality in music, among other initiatives, through our EQUAL program. Since 2021, EQUAL has shined a spotlight on women in audio through global partnerships, activations, new content experiences, and on- and off-platform support.
On Spotify, listeners in more than 180 markets can find the EQUAL hub, a space dedicated to this content. And since 2021, we've supported more than 40 EQUAL ambassadors and promoted even more women through dedicated playlists.
With so much incredible talent to highlight and celebrate, EQUAL continues to evolve and expand. Over the past two years, we've hosted EQUAL Festivals in countries like Argentina, Spain, Japan, France, Australia, and Mexico. Most recently, the EQUAL team left its stamp on Poland, aiming to provide a platform for discussing how women in the industry can continue to thrive and inspire the next generation of Polish female creators through panels, networking, inspirational talks, and performances.
Over the past few years, we've witnessed the rapid increase in popularity of Polish female artists, and at Spotify we are committed to helping female artists connect with a global audience, providing them with the space to grow creatively and build their careers on a global scale, said Katarzyna Czechowska, Spotify Artist and Label Partnership Lead, Poland. With that said, we're conscious about the continued need to support these artists and ensure equal opportunities together with the rest of the industry.
Looking back at the last five years of female-led music in Poland, there's been plenty to celebrate. Just take a peek at the highlights:
More Polish female artists are building their careers on Spotify
Since 2019, we've seen nearly 25% more Polish female artists uploading music on Spotify.
Additionally, the annual number of streams for songs by female artists in Poland has surpassed 2 billion, marking a nearly 600% increase since 2019.
They're also making their presence felt on the charts
In 2019, we saw one female artist on our yearly Top 100 list for Poland: Daria Zawia ow. In 2024, we can already reveal that this year's list will include seven women.
Songs by female artists on our Polish Top 100 list have nearly doubled from 2023. Since 2019, we've also seen a staggering 1,200% increase in songs by female artists on the Polish Top 100.
Fans around the world are taking notice
In 2024, Polish female artists have achieved over 2 billion streams to date in their local market, which represents a near 600% increase since 2019.
Internationally, streams for Polish female artists have increased by more than 340% since 2019.
While most streams of Polish female artists happen to be pop songs, the most notable genre trend is the rise of Polish female rappers. Led by exciting new artists like bambi, this genre has grown by almost 5,000% since 2019. Other genres gaining traction include viral pop, dance, trap, and folk.
The work is far from done, but we have a lot to be proud of as we continue on this journey. As we strive to inspire change through action, we'll continue providing opportunities for women to be at full volume.
Discover the sounds of today's leading Polish women on EQUAL Polska.
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Spotify is committed to promoting gender equality in music, among other initiatives, through our EQUAL program. Since 2021, EQUAL has shined a spotlight on women in audio through global partnerships, activations, new content experiences, and on- and off-platform support.
