The AVOD market will move 54,000 million euros within 5 years Digital TV Research pronostica un notable crecimiento del AVOD (anuncios en el v deo bajo demanda) para el a o 2026: ser un mercado de 54.000 millones de euros. The AVOD will experience a crecimiento del 144%, con una presencia consolidada aun creciente en 138 pa ses. En 2020, este segmento publicitario apenas ha crecido un 9,2% debido a la pandemia, pero se espera que en 2021 se vuelvan a alcanzar las dos cifras.
Of the 32.000 millones de euros de ingresos adicionales que se generar n entre 2020 y 2026, EE.UU. aportar 21.000 millones; China, 5.000 millones. Del mismo modo, los ingresos se triplicar n en la India y en Estados Unidos.
China: ca da en AVOD EE.UU. se convirti en el mayor pa s en materia AVOD en 2019. Una combinaci n del bloqueo del Covid-19 y la continua desaceleraci n econ mica llev a que el AVOD de China cayera un 14% m s en 2020. China no mejorar su total de 2018 hasta 2024, aunque el crecimiento volver a partir de 2021.
With respect to state United, Digital TV apunta que su crecimiento seguir imparable: los ingresos AVOD en Estados Unidos se triplicar n entre 2020 y 2026 until reaching the 31.000 millones de d lares. En lugar de perder cuota de mercado a medida que otros pa ses se pongan al d a, EE.UU. aumentar su participaci n en el total mundial del 37% en 2020 al 47% en 2026.
Seg n remarca el estudio, EE.UU. tiene tanto el sector OTT como el mercado publicitario m s desarrollado del mundo , por lo que el xito de los lanzamientos de plataformas AVOD en EE.UU. no necesariamente prosperar en otros lugares .
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/11/2025
Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
06/11/2025
Ben Whishaw at the premiere of Peter Hujar's Day (photo by Robin Marshall / Shutterstock for Sundance Film Festival)
By Bailey Pennick
The premise is si...
06/11/2025
At Spotify, we're always finding new ways to bring you closer to the music that moves you, turning sound into something personal. From the playlists that ma...
06/11/2025
O mundo est ouvindo a Am rica Latina. Os artistas da regi o est o constantement...
06/11/2025
The world is listening to Latin America. The region's artists are consistent...
06/11/2025
El mundo est escuchando a Latinoam rica. Los artistas de la regi n marcan const...
06/11/2025
After nine months of fiscal year 2025, SGL Carbon generated sales of 652.9 million, down 16.5% on the previous year (9M 2024: 781.9 million). This is attribut...
06/11/2025
Contact information:
Miriam Johnson, Website Lead, Fotoware Group
miriam.johnson@fotoware.com
Oslo, October 2025: As part of our brand unification, the Pic...
06/11/2025
Calrec's 36-fader Argo M in Steiger Media's newly equipped OB truck parked outside the venue will showcase a live remote workflow connected to the Calre...
06/11/2025
With nearly 50% of streamers willing to cancel a service based on difficulty fin...
06/11/2025
BRISTOL, Conn., and BOSTON ESPN and DraftKings today announced an agreement naming DraftKings the sports programmer's exclusive official sportsbook and odds...
06/11/2025
MELVILLE, N.Y. Canon USA has launched the CR-N400 and CR-N350, two new Pan-Tilt-Zoom (PTZ) cameras designed to deliver high image quality, versatile connectivit...
06/11/2025
NEW YORK Fox Sports said its coverage of the Los Angeles Dodgers' win over the Toronto Blue Jays in the decisive Game 7 of the 2025 World Series delivered 2...
06/11/2025
NEW YORK DoubleVerify and Roku, Inc. are reporting that they have seen a marked reduction in fraudulent ad requests imitating Roku device traffic across the s...
06/11/2025
CAMBRIDGE, England Faced with rising inflation and worries that the economy is weakening, consumers are prioritizing their spending on popular streaming service...
06/11/2025
STAMFORD, Conn. NBC Sports is mounting mics in unconventional places to bring the sounds of NASCAR into the living rooms of sports fans....
06/11/2025
BRANSON, Mo. Link Electronics has partnered with Aberdeen Broadcast Services to provide a real-time, dual-stream translation and captioning service....
06/11/2025
Venture will deploy and commercialize Level-4 autonomous driving technologies
P...
06/11/2025
Strategic execution and operational optimization lay foundation for sustainable growth
Space Services returns to growth following Thuraya-4 start of operations...
06/11/2025
06 Nov 2025
VEON Appoints Sebastian Rice as General Counsel Vitaly Shmakov promoted to the newly created Chief Investment Officer role
Dubai, November 6, 2025...
06/11/2025
Telos Alliance Partners to Showcase Professional Audio Processing and Next-Gen ...
06/11/2025
The prequel to the Sky Original mob crime saga is a six-part drama tracking the ...
06/11/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
06/11/2025
Rohde & Schwarz at productronica 2025: Innovation and production - hand in hand As a trusted partner for electronics manufacturing, Rohde & Schwarz will prese...
06/11/2025
Back to All News
Mystery Thriller The Price of Confession' Starring Jeon D...
06/11/2025
The company will highlight its recent ecosystem expansions and strategic innovat...
06/11/2025
Red Seat Ventures Announces Partnership with Renowned Entrepreneur, Author and M...
06/11/2025
We're delighted to announce the appointment of Max Mehta and Mark Fannon as Junior Systems Engineers, further strengthening our growing Technology team.
Ma...
06/11/2025
RT Announces Alex Walden as General Manager of the
RTE Concert Orchestra
Alex Walden, renowned orchestra manager, most recently for the BBC Concert Orche...
06/11/2025
Actors Steve Coogan and anna Hardwicke will be on the Late Late Show this week ...
06/11/2025
In the third episode of The 2 Johnnies Late Night Lock In actor Danny O'Carr...
06/11/2025
NVIDIA founder and CEO Jensen Huang and chief scientist Bill Dally were honored ...
06/11/2025
A crisp chill's in the air - and so is the action. GeForce NOW is packing November with 23 games hitting the cloud, including the launch of the highly antic...
06/11/2025
Scripps Research team identifies sugar molecules that trigger placental formation Study reveals how sugar-protein interactions are critical for the placenta dur...
05/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...
05/11/2025
University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...
05/11/2025
On Monday night, Ed Sheeran and Spotify lit up The Royal Dublin Society in Dublin for a one-night-only performance. The occasion? The third installment of Billi...
05/11/2025
Cumbia has long been woven into daily life in Argentina, and its popularity on S...
05/11/2025
La cumbia forma parte del d a a d a de los argentinos desde siempre, y su popula...
05/11/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
05/11/2025
SBS showcases next generation of pro cyclists in extended broadcast deal with Pr...
05/11/2025
Photo credit: CIVMEC...
05/11/2025
A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...
05/11/2025
Prime Video's VoD offerings included for the first time in standardized AGF Measurement
Frankfurt, October 28, 2025. AGF Videoforschung, together with Ama...
05/11/2025
A 13-year-old company that serves as a master control/disaster recovery hub for PBS stations says it has seen little financial impact from cuts to public broadc...
05/11/2025
To no one's surprise, the NFL's most dominant franchise in recent years attracts the most TV viewers, according to new research by S&P Global Market Int...
The AVOD market will move 54,000 million euros within 5 years Digital TV Research pronostica un notable crecimiento del AVOD (anuncios en el v deo bajo demanda) para el a o 2026: ser un mercado de 54.000 millones de euros. The AVOD will experience a crecimiento del 144%, con una presencia consolidada aun creciente en 138 pa ses. En 2020, este segmento publicitario apenas ha crecido un 9,2% debido a la pandemia, pero se espera que en 2021 se vuelvan a alcanzar las dos cifras.
