Sony Pixel Power calrec Sony

The AVOD market will move 54,000 million euros within 5 years

28/05/2021

The AVOD market will move 54,000 million euros within 5 years Digital TV Research pronostica un notable crecimiento del AVOD (anuncios en el v deo bajo demanda) para el a o 2026: ser un mercado de 54.000 millones de euros. The AVOD will experience a crecimiento del 144%, con una presencia consolidada aun creciente en 138 pa ses. En 2020, este segmento publicitario apenas ha crecido un 9,2% debido a la pandemia, pero se espera que en 2021 se vuelvan a alcanzar las dos cifras.

Of the 32.000 millones de euros de ingresos adicionales que se generar n entre 2020 y 2026, EE.UU. aportar 21.000 millones; China, 5.000 millones. Del mismo modo, los ingresos se triplicar n en la India y en Estados Unidos.

China: ca da en AVOD EE.UU. se convirti en el mayor pa s en materia AVOD en 2019. Una combinaci n del bloqueo del Covid-19 y la continua desaceleraci n econ mica llev a que el AVOD de China cayera un 14% m s en 2020. China no mejorar su total de 2018 hasta 2024, aunque el crecimiento volver a partir de 2021.

With respect to state United, Digital TV apunta que su crecimiento seguir imparable: los ingresos AVOD en Estados Unidos se triplicar n entre 2020 y 2026 until reaching the 31.000 millones de d lares. En lugar de perder cuota de mercado a medida que otros pa ses se pongan al d a, EE.UU. aumentar su participaci n en el total mundial del 37% en 2020 al 47% en 2026.

Seg n remarca el estudio, EE.UU. tiene tanto el sector OTT como el mercado publicitario m s desarrollado del mundo , por lo que el xito de los lanzamientos de plataformas AVOD en EE.UU. no necesariamente prosperar en otros lugares .
LINK: https://www.panoramaaudiovisual.com/en/2021/05/25/mercado-avod-54-000-...
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