comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings

comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign RatingsLeading Video Ad Platform Optimizes to vCE, Delivering Audience Guarantees to Advertisers

RESTON, VA, May 2, 2013 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore's validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach, frequency, GRPs and demographic composition of audiences being exposed to digital video ad campaigns across the BrightRoll platform, and helps ensure ad dollars are being maximized. BrightRoll was the first video advertising platform to introduce audience guarantees utilizing comScore's Campaign Essentials (CE) reporting tool in 2011, helping advertisers measure and validate audience reach for their video advertising campaigns.

We are excited to work with BrightRoll to deliver their clients value in improving the efficiency and effectiveness of their digital video campaigns, said Serge Matta, comScore President of Commercial Solutions. According to comScore data, BrightRoll is the #1 platform in delivering video ad reach and it drives higher online ad volume than the top four broadcast networks combined. Together we bring brand marketers the combined benefits of video ad scale and optimization that helps them achieve their marketing objectives and increase ROI.

As the largest independent video advertising platform, we're seeing a digital evolution of advertisers moving toward cross-platform solutions. Over the last year, we've seen a three-fold increase in the number of advertisers requesting digital audience guarantees, said Daryl McNutt, BrightRoll SVP of Research and Marketing. Brands are beginning to buy digital video more like traditional TV and our relationship with comScore enables us to give clients the audience validation they need.

About BrightRoll

BrightRoll is the largest independent video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.

LINK:	http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_and_Br...
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