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A New and Better FacilityPodcast network Stitcher recently moved into its new headquarters in Midtown Manhattan, building out a 2,000-square-foot production complex comprising three studios, two edit rooms and two iso booths designed in concert with WSDG Walters-Storyk Design Group. The new facilities have been outfitted to accommodate Stitcher's typical workflow, which can often involve collaboration between talent, producers and engineers at the company's offices in Los Angeles and San Francisco.
Romina Larregina, partner, director of production at WSDG, reports that her biggest challenge was ensuring consistency between the new studio spaces. One of the things that Stitcher looked for was identical sound in every room. That was challenging, to make sure that the reverb time was the same in all the studios, even though the shapes, sizes and volumes were different, she says.
The floating floor, room-within-a-room design provides critical isolation for speech recording, both from the potentially noisy neighborhood, where the company occupies an entire floor in a building overlooking Bryant Park, as well as between studios. To achieve consistent responses within each space, WSDG implemented custom low frequency absorption, soffits, ceiling treatment and corner treatments to target specific frequencies, says Larregina. WSDG installed RPG's hybrid BAD diffusion/absorption panels at the listening position in each control room, she adds.
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Photographer: John Muggenborg Photography
The StorageAccording to John DeLore, senior production manager at Stitcher's New York office, the choices of audio technology at the new facility were a combination of recommendations from Larregina and the WSDG staff and from Stitcher's Los Angeles and New York teams. Key to the company's content creation workflow is a Dropbox scheme implemented by Dave Seidel, Stitcher lead systems engineer, he says.
Every studio is hooked up to an SNS (Studio Network Solutions) EVO shared storage server hosting Dropbox, DeLore explains. Those Dropbox folders are synchronized everywhere within Stitcher's network, enabling engineers, producers, hosts and other contributors to collaborate from multiple locations, handing off and updating audio files as work progresses.
While the Stitcher app is one of the preeminent podcast listening platforms it has been described as the most popular alternative to the default Apple podcast app Stitcher is also a content network with a large catalogue of original programming. Much more than simply spoken word, Stitcher Premium shows such as Wolverine: The Long Night, Marvel's first scripted podcast, and Stranglers, a documentary series on the Boston Strangler that DeLore produced, feature layers of sound design and custom music, produced in-house.
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