Sony Pixel Power calrec Sony

Live From French Open: FFT and HBS on this Year's Social Media Proof of Concept Service, Enhanced Content, and Constant Learnings at Roland-Garros

09/06/2023

Roland-Garros 2023: FFT and HBS on this year's social media proof of concept service, enhanced content and constant learnings By Heather McLean

Friday, June 9, 2023 - 09:32

Print This Story

Host court side cameras on Court 6 at Roland-Garros

Roland-Garros is ready for the final call of game, set and match this weekend, as the tension builds towards the champions battling it out on the red clay courts.

Following the F d ration Fran aise de Tennis' (FFT) takeover of the host broadcast from France Television in 2021, its relationship with technical services provider for the annual production of the French Open, HBS, is going from strength to strength.

Speaking to SVG Europe, Amandine Tyl, head of broadcast and production in the media and production department at the FFT, comments on the French Tennis Federation's goals for the production of Roland-Garros: From the FFT side, what we are expecting is just to fit with the needs of our broadcasters. We have many different broadcasters around the world; some of them are mainstream broadcasters, others are more like sports broadcasters, and other of them such as Tennis Channel, for example, are dedicated to only tennis all year long. So what we are expecting is to find the right balance in term of broadcasting.

Between the tennis, which is the core of what we are producing, and the fact that we are Roland-Garros, we are in Paris, and so we also want to show that, notes Tyl. So we are focusing of course on the coverage of the courts, which is the basic we need to have for our broadcasters. But as we said, we are also trying to give an overview and make it possible for broadcasters and the audience all around the world to understand where we are; the fact that we are actually in Paris, in the middle of the city, more or less.

Amazon Prime presentation position at Roland-Garros 2023

Social stories

Social media is the big story of Roland-Garros 2023, where a proof of concept service has been launched this year for all broadcasters to access. Tyl explains: [Our social media strategy] is evolving a lot. This year as a proof of concept, we have launched a new service for broadcasters together with HBS. It's called the Social Media Interface. Basically this is a web-based interface which is developed by HBS and on this platform we provide to all our broadcasters only content dedicated to digital platforms, which means content here is really made for digital, not coming [direct] from the world feed. Some of it may come from the world feed, but then it is released in a format which fits with digital needs.

Also, most of this [social media-specific] content is coming from cell phones, she continues. So this is not normal broadcast; this is really something dedicated to digital teams. We have been in touch with all broadcasters, with their digital teams, in order to present the service to explain a little more about what we will share with them. We get the content really quickly; basically those guys [working on this content] are, for example, on the court with their cell phone. They're just shooting something, they send it immediately, and less than one minute later the broadcaster can get access to this content. They can easily download it. They can change the titles if they want in order to put them on the digital platform.

This is something that we think is really changing now; that's the reason why we decided to go for this proof of concept together with the broadcasters, to learn a little more about their needs, and what they really expect from us.

See more pictures from Roland-Garros 2023 here

The FFT launched its main content hub for all its rights holding broadcasters, both on and off site, in 2021. It is called the RG Live Server. The type of content covered on the new Social Media Interface includes classic court content, but also, says Tyl, a lot of behind the scenes footage, such as players just before they enter a court, arriving at the venue in their cars, walking to their practice sessions or in the gym, and so on.

Adds Tyl: We are trying to put some content, for instance focused on court and what is happening there with a specific digital angle, as well as some behind the scenes content. This is proof of concept so we should be able to tell you later after the tournament how successful it was, but honestly, the first feedback we got are very good. All the broadcasters involved are quite happy with this proof of concept, and the fact that we are trying to give them specific content for their digital platforms. It seems that we have quite a lot of downloads on our platform already, so we will see for next year what we will decide to go for, but this is something we are working on clearly.

Eurosport roving presentation during French Open coverage this year

Market trends

The FFT decided to create the Social Media Interface proof of concept itself, partly through observing market trends, and partly through watching what its rights holding broadcasters were doing with the world feed content provided in recent years.

Notes Tyl: We are just following the market. We understand that broadcasters need more and more content for their digital platforms. To be honest, we are quite lucky at Roland-Garros because most of our broadcasters are on site, which is not the case for all events, but still there are some broadcasters who are not on site who don't have any ENG crew and just rely on us in order to give them [all of their] content. I think [the social media hub] is something quite new. Now, through the social media interface, we have two platforms [including the RG Live Server] which are really easy to use for broadcasters, on which they can get content as if they were in Paris. I think this is something that is really key for us; to make sure that all our broadcasters, even if they don
LINK: https://www.svgeurope.org/blog/headlines/roland-garros-2023-fft-and-hb...
See more stories from svg

North America Stories

20/04/2024

PBS Kids Adds American Sign Language to Streaming Content

As part of a push to improve the accessibility of its content, PBS Kids has announced that it has integrated American Sign Language (ASL) interpretations into m...

20/04/2024

Survey: Concerns About Deep Fakes Spike As Election Approaches

SAN JOSE, Calif. Online security solution provider McAfee has released new research exploring the impact artificial intelligence (AI) and the rise of deepfakes ...

20/04/2024

FCC Sets April 25 Vote on Net Neutrality Rules

The Federal Communications Commission has announced the agenda for an Open Meeting on Thursday, April 25, 2024 that will include votes on Net Neutrality Rules a...

20/04/2024

Virtual Reality Becomes the New Production Reality

Virtual reality and its close relatives, such as extended reality, have been completely accepted into the workflow of high-end productions. Stepping into an LED...

20/04/2024

Video Games Round Out the Entertainment Package

Video Games Round Out the Entertainment Package Andy Marken April 19, 2024 0 Comments By this, I take it you think everybody is who they say they are...

20/04/2024

With Bears on the Clock, NBCU Local Chicago Plans Extensive NFL Draft Coverage

With the Bears picking first, NBCUniversal Local's properties in Chicago plan extensive coverage of the NFL draft next week....

20/04/2024

Fox Sports Hires Veteran Ad Sales Executives

Fox Sports said it hired two veteran advertising sales executives, with Jen Durda and Kathy Lydon both named VP....

20/04/2024

Daytime Emmys Announce Some Nominations Early

Daytime fans got a sneak peek at nominations for the 51st annual Daytime Emmys, with the National Academy of Television Arts and Sciences (NATAS) announcing the...

20/04/2024

DAZN Weighs in With Content Ahead of Haney-Garcia Fight

DAZN is launching its Run It Up, its first multi-sports original vodcast, or video podcast, and a set of micro-podcasts ahead of the Devin Haney-Ryan Garcia fig...

20/04/2024

Warner Bros. Discovery CEO David Zaslav Got 27% Raise to $49.7 Million in 2023

David Zaslav, CEO of troubled Warner Bros. Discovery, got a 27% increase in total compensation for 2023....

20/04/2024

April 19, 2024

New copper-catalyzed C-H activation strategy from Scripps Research Two-mode reactions inspired by human detox enzymes offer powerful new tools for drug discover...

19/04/2024

Stress Positions Mines Health Anxieties for Comedy

PARK CITY, UTAH - JANUARY 18: (L-R) John Early and Theda Hammel attend the 2024 Sundance Film Festival Stress Positions premiere at Library Center Theatre on ...

19/04/2024

Give Me the Backstory: Get to Know Julian Brave NoiseCat and Emily Kassie, the Filmmakers Behind Sugarcane

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

19/04/2024

Mexico City Watchlist: 7 Documentaries About Working in CDMX

Pictured: Midnight Family By Stephanie Ornelas A great way to get to know a city as culturally unique and rich as Mexico City is to listen to the stories tol...

19/04/2024

SNS Dominates NAB Show 2024 With Triple Win For MOD

St. Louis, MO - April 18, 2024 - Studio Network Solutions (SNS) announced today that MOD won three prestigious industry awards at NAB Show 2024 held this week i...

19/04/2024

L3Harris Announces Quarterly Dividend

MELBOURNE, Fla., April 19, 2024 - The Board of Directors of L3Harris Technologies (NYSE:LHX) declared a quarterly cash dividend of $1.16 per common share, payab...

19/04/2024

Intel Lays Out 8K Production, AI Tech Plans for Paris Olympics

PARIS Intel has announced that its plans for the Olympic and Paralympic Games Paris 2024 will include using artificial intelligence technology powered by Intel ...

19/04/2024

Tech Advances Boost Adoption of 8K Production

LAS VEGAS Technologists working on all aspects of the 8K media production chain offered an optimistic update at the 2024 NAB Show on the state of 8K in video pr...

19/04/2024

OpenDrives New Software-Defined Platform Atlas Wins 2024 NAB Show Product of the Year Award

OpenDrives New Software-Defined Platform Atlas Wins 2024 NAB Show Product of the...

19/04/2024

Grass Valley Showcases Next-Generation T3 Series 4K/HD Digital Recording and Playback for Venues and Stadiums

Grass Valley Showcases Next-Generation T3 Series 4K/HD Digital Recording and Pla...

19/04/2024

NiTRo's M-CUBE Studio Levels Up Esports Productions with AJA Gear

NiTRo's M-CUBE Studio Levels Up Esports Productions with AJA Gear Brie Clayton April 19, 2024 0 Comments Esports' rapid rise to popularity can...

19/04/2024

Blackmagic Design Announces DaVinci Resolve 19

Blackmagic Design Announces DaVinci Resolve 19 Brie Clayton April 19, 2024 0 Comments Major update adds new DaVinci Neural Engine AI tools, new color ...

19/04/2024

Sony Considering Bid to Acquire Paramount

Sony Pictures Entertainment is reportedly in talks with Apollo Global Management to make a bid to acquire Paramount which itself is currently discussing a merge...

19/04/2024

CBS Stations Launches CBS News California Investigates' Segments

CBS Stations has launched CBS News California Investigates , with Julie Watts named regional CBS California correspondent. She will uncover and raise awarenes...

19/04/2024

MediaCo Acquires Estrella Media's Spanish-Language Network, Content Assets

MediaCo Holding, which owns radio stations WQHT (Hot 97) and WBLS in New York, said it acquired Estrella Media's Spanish-language video, audio and digital c...

19/04/2024

Season 5 of The Witcher' Will Be Final One

Netflix has ordered season five of fantasy drama The Witcher, which will be the final season. Production has recently begun on season four, and the two remainin...

19/04/2024

DirecTV Stream To Carry Eight More The CW Affiliates

DirecTV Stream said it added eight more The CW affiliates to its lineup on Thursday....

19/04/2024

CBS Orders More Elsbeth'

CBS has renewed Elsbeth for the 2024-2025 season. The drama, with Carrie Preston in the lead role, debuted February 29....

19/04/2024

With Bears on the Clock. NBCU Local Chicago Plans Extensive NFL Draft Coverage

With the Bears picking first, NBCUniversal Local's properties in Chicago plan extensive coverage of the NFL draft next week....

19/04/2024

Comcast Launches NOW

PHILADELPHIA As government subsidies for broadband services come to an end, Comcast has launched NOW, a new product portfolio of lower-cost Internet, mobile and...

19/04/2024

DirecTV Stream Adds CW Affiliates

DirecTV Stream has added more local CW stations for its streaming customers in Boston, Charlotte, Cincinnati, Cleveland, Hartford-New Haven Conn., Phoenix, San ...

19/04/2024

MediaCo Acquires Estrella Media's Content and Digital Operations

NEW YORK & LOS ANGELES MediaCo Holding Inc. has announced that it has acquired all of Estrella Media's network, content, digital, and commercial operations....

19/04/2024

Adobe Launches New Adobe Express Mobile App with Firefly AI

SAN JOSE, Calif. Adobe has announced that the all-new Adobe Express mobile app is available to all users, bringing features powered by Adobe Firefly generative ...

19/04/2024

Netflix Adds 9.3M Subs in Q1

LOS GATOS, Calif. Netflix reported another blockbuster quarter by adding 9.33 million new subscribers in Q1, 2024 as global paid memberships hit 269.6 million, ...

19/04/2024

The Current State of the Industry and the Future Impact of AI

The Current State of the Industry and the Future Impact of AI Hillary Lewis April 18, 2024 0 Comments The Entertainment Industry: How did we get here ...

19/04/2024

After Effects Tutorial Text Blur Reveal

After Effects Tutorial Text Blur Reveal Andy Ford April 18, 2024 0 Comments Here's a way to do a quick blur reveal for your text layer. Start by...

19/04/2024

Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver

Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver Colin Smith April 18, 2024 0 Comments This tutorial shows the new wireless transmitter rece...

19/04/2024

Resolve Fusion: Writing Expressions with Lua

Resolve Fusion: Writing Expressions with Lua Simon Ubsdell April 18, 2024 0 Comments The answer to the very frequently-asked question: what is the pro...

19/04/2024

B+C,' Next TV' Announce Winners of Best of Show Awards at NAB Show

B+C and Next TV have announced the winners of Best of Show Awards for the 2024 NAB Show. The awards were judged by a panel of industry experts at the convention...

19/04/2024

Cate Blanchett Narrates Nature Series on Netflix

Cate Blanchett narrates the Netflix series Our Living World, which premieres April 17. The four-part series looks at the extraordinary creatures around the glob...

19/04/2024

For All Mankind' Spinoff Is in the Works at Apple TV Plus

Apple TV Plus has a spinoff of For All Mankind in the works. It is called Star City and details the cosmonauts, engineers and intelligence officers working behi...

19/04/2024

Jacquie Walker, Longtime Buffalo Anchor, Stepping Down From Desk

Jacquie Walker, longtime anchor at WIVB Buffalo, will step down from the anchor desk. She has spent over 40 years at WIVB and her last day as an anchor is May 2...

19/04/2024

Bob Hearts Abishola' To Make Syndicated Debut This Fall

Bob Hearts Abishola will premiere in broadcast syndication this fall on such station groups as Nexstar Media Group, Sinclair, Hearst Television, Tegna, E.W. Scr...

19/04/2024

Live With Kelly and Mark' Celebrates One-Year Anniversary

Live With Kelly and Mark remains TV's top entertainment talk show as Kelly Ripa and her co-host and husband Mark Consuelo celebrate their one-year anniversa...

19/04/2024

Sean McLaughlin Named VP of News at Graham Media Group

Sean McLaughlin has been named VP of news for Graham Media Group. He had been senior VP of local news at E.W. Scripps. He will will be responsible for developi...

19/04/2024

Netflix Shares First Peek at Long-Awaited One Hundred Years of Solitude'

Netflix has shared the first trailer from One Hundred Years of Solitude, a series based on the esteemed novel by Gabriel Garc a M rquez. The streamer is on boar...

19/04/2024

NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the First Time

NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the ...