Catherine O'Toole, Head of Marketing at Very said: The Traitors is a show that has become a global phenomenon, a cultural moment that sparks conversation, fuels speculation, and keeps audiences guessing, and we can't wait for it to come to Ireland! Through our sponsorship of The Traitors Ireland, which is set to be a key cultural moment this autumn, we'll be able to bring our flamazing' brand world into play and add a splash of flamboyance to the mystery. Viewers will see distinctly Very branded stings across the live shows and on catch-up featuring our much-loved Irish flamingo, Cherry. We're proud to champion Irish storytelling and production, and this collaboration is a testament to our ongoing commitment to premium partnerships that build meaningful, long-term connections with our customers.
Alex Culligan, Head of Media Sponsorship, Core Sponsorship, said: The Traitors Ireland is the most anticipated and exciting TV programme and TV sponsorship to come to the market this decade. It is set to captivate the nation, so we knew it would be the ideal platform for the right brand. Very wants to connect with a highly engaged audience at a key time of year for the brand, so the timing and the opportunity are a perfect match.
Gavin Deans, Commercial Director, RT said: We're thrilled to welcome Very as the sponsor of what promises to be the biggest TV event of the year, The Traitors Ireland. Excitement is building across RT , and it's vital for us to collaborate with partners who share our passion for championing Irish storytelling and production. Very's commitment to supporting homegrown content makes them the perfect partner for this landmark series. We're grateful for their support and look forward to bringing this phenomenal show to audiences across Ireland together.
The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to 50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It's up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim.
Each day, the group embark on Missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they'll steal all the money.
The Traitors Ireland will air on RT One and RT Player later this year.
-ENDS-
Date: 22 July 2025
Link to images:
https://we.tl/t-1ysyMxFFN4
Image caption:
From L to R: Niamh Donnelly, Very Marketing Manager Brand & Sponsorship, Siobh n McSweeney, Catherine O'Toole, Very Head of Marketing, Karen Fitzpatrick, Very Marketing Manager- PR & Social
Notes to Editor:
The Traitors Ireland is produced by Kite Entertainment for RT .
The Traitors (Dutch title: De Verraders) was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 versions and numerous returning seasons. Hit international adaptations of the format include the Emmy winning US version for NBC Universal's streaming service Peacock and BBC One's BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale. The US versions will return for a third, fourth and fifth season and the UK version has been commissioned for a fourth season and celebrity version.
A multi-award-winning ratings hit, The Traitors was recently named as K7's format of the year in 2024 and the format was awarded C21's International Format Award for Best Host of a Television Format. Previously the Dutch version De Verraders received the Rose d'Or award Golden Rose for Best Reality and Factual Entertainment.
About Very
Very is one of Ireland's leading online retailers. With over 70,000 products online across 1,800 brands, Very is your one-stop shop for everything from fabulous fashion and footwear to inspiring interiors and all the latest electrical must-haves.
So, whether you're looking for this season's hottest ensemble, ideas to bring your home to life or a gift for that special someone, Very has it ready and waiting for you with a range of delivery options including Express Delivery, Free Click and Collect and Free Returns.
For further information please contact:
Sharon Sorohan, RT Communications
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Catherine O'Toole, Head of Marketing at Very said: The Traitors is a show that has become a global phenomenon, a cultural moment that sparks conversation, fuels speculation, and keeps audiences guessing, and we can't wait for it to come to Ireland! Through our sponsorship of The Traitors Ireland, which is set to be a key cultural moment this autumn, we'll be able to bring our flamazing' brand world into play and add a splash of flamboyance to the mystery. Viewers will see distinctly Very branded stings across the live shows and on catch-up featuring our much-loved Irish flamingo, Cherry. We're proud to champion Irish storytelling and production, and this collaboration is a testament to our ongoing commitment to premium partnerships that build meaningful, long-term connections with our customers. 
