Brickyard VFX Creates Game Day Fantasy with Krine Webb for Carl s Jr. and Hardee s New Buffalo Blue Cheese Burger

Bi-coastal effects and animation studio Brickyard VFX completed visual effects for the newest Carl's Jr. and Hardee's spot directed by Chris Applebaum of HSI via advertising agency 72andSunny. The spot promotes the new Buffalo Blue Cheese Burger at Carl's Jr. and Hardee's, and features model and beauty queen Katherine Webb The spot broke to air Saturday, September 28th.

Can be viewed here http://www.youtube.com/watch?v=vYiqsALKnBw .

Brickyard VFX has consistently been delivering VFX for Carl's Jr. spots for over ten years. Shot on location at a football stadium in Pasadena, the VFX work involved extensive crowd duplication in addition to artistic touches designed to enhance the fantasy sequence, artfully executed by Brickyard VFX Creative Director Patrick Poulatian. Since there were a limited number of extras available at the shoot, George Fitz composited countless sets of fans to fill the stadium with crowd tile elements that Head of CG David Blumenfeld carefully coordinated.

As is the production mantra, it is always best to capture as much practically as possible. Although we were prepared to create a digital crowd to fill the stands as needed, in the end we were able to successfully maximize the use of human actors, said Diana Young, Head of Production.

A few hours before the shoot we blocked off ten by ten squares of seating within our shoot range, which spanned approximately 8000 stadium seats, explained Blumenfeld. By color coordinating blocks of seating with gaffer tape, we were able to quickly move the group of extras from point A to point B with enough variation to capture the required tiles and expedite the live action shoot. The production company really appreciated the planning and simplicity with which we got through what can tend to be a time consuming and tedious part of a shoot-and the tiles fit together and were composited seamlessly to fill the stadium.

About Brickyard VFX

Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific visit http://www.brickyardvfx.com .

CREDITS:

Game Day Fantasy

Client: CKE Restaurants, Inc. (Carl's Jr. / Hardee's)

Chief Creative Officer: Andy Puzder

Chief Marketing Officer: Brad Haley

Director of Advertising: Brandon LaChance

SVP of Product Marketing: Bruce Frazer

VP of Field Marketing, Media & Merchandising: Steve Lemley

Agency: 72andSunny

Chief Creative Officer/Partner: Glenn Cole

Chief Strategic Officer/Partner: Matt Jarvis

Creative Directors: Mick DiMaria, Justin Hooper

Lead Writer: Mark Maziarz

Senior Writer: Chad Goodnoe

Designers: Gabo Curiel, Geo Panch

Director of Film Production: Sam Baerwald

Executive Film Producer: Molly McFarland

Film Producer: Brooke Horne

Film Production Coordinator: Jenny Jones

Group Strategy Director: Matt Johnson

Strategist: Josh Hughes

Director of Business Affairs: Christine Claussen

Business Affairs Manager: Latanya Ware

Brand Director: Alexis Varian

Brand Manager: Tim Sekiguchi

Communications Manager: Emily Hodkins

Production Company: HSI

Director: Chris Applebaum

Head of Production: Doron Kauper

Executive Producer: Kim Dellara

Producer: John Hardin

Editorial: Cosmo Street

Editor: Katz

Producer: Yvette Sears

Visual Effects/Online: Brickyard VFX

Lead VFX Artist: George Fitz

VFX Artist: Patrick Poulatian

VFX Artist: Mike Ek

VFX Artist: Andy Edwards

Head of CG: David Blumenfeld

CG Artist: Dan Gutierrez

Graphic Designer: Anthony Medina

Set Supervisor: Robert Hodgson

Head of Production/VFX Producer: Diana Young

Telecine: Co3

Producer: Matt Moran

Artist: Mike Pethel

Sound Design/Mix: On Music and Sound

Sound and Design Mixer: Chris Winston

Music: Beacon Street Studios

Composer: John Nau

Composer: Andrew Feltenstein

Producer: Caitlin Rocklen

###

LINK:	http://news.creativecow.net/story/873051...
	See more stories from creativecow

Most recent headlines