Brickyard VFX Creates Game Day Fantasy with Krine Webb for Carl s Jr. and Hardee s New Buffalo Blue Cheese Burger
01/10/2013
Can be viewed here http://www.youtube.com/watch?v=vYiqsALKnBw .
Brickyard VFX has consistently been delivering VFX for Carl's Jr. spots for over ten years. Shot on location at a football stadium in Pasadena, the VFX work involved extensive crowd duplication in addition to artistic touches designed to enhance the fantasy sequence, artfully executed by Brickyard VFX Creative Director Patrick Poulatian. Since there were a limited number of extras available at the shoot, George Fitz composited countless sets of fans to fill the stadium with crowd tile elements that Head of CG David Blumenfeld carefully coordinated.
As is the production mantra, it is always best to capture as much practically as possible. Although we were prepared to create a digital crowd to fill the stands as needed, in the end we were able to successfully maximize the use of human actors, said Diana Young, Head of Production.
A few hours before the shoot we blocked off ten by ten squares of seating within our shoot range, which spanned approximately 8000 stadium seats, explained Blumenfeld. By color coordinating blocks of seating with gaffer tape, we were able to quickly move the group of extras from point A to point B with enough variation to capture the required tiles and expedite the live action shoot. The production company really appreciated the planning and simplicity with which we got through what can tend to be a time consuming and tedious part of a shoot-and the tiles fit together and were composited seamlessly to fill the stadium.
About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific visit http://www.brickyardvfx.com .
CREDITS:
Game Day Fantasy
Client: CKE Restaurants, Inc. (Carl's Jr. / Hardee's)
Chief Creative Officer: Andy Puzder
Chief Marketing Officer: Brad Haley
Director of Advertising: Brandon LaChance
SVP of Product Marketing: Bruce Frazer
VP of Field Marketing, Media & Merchandising: Steve Lemley
Agency: 72andSunny
Chief Creative Officer/Partner: Glenn Cole
Chief Strategic Officer/Partner: Matt Jarvis
Creative Directors: Mick DiMaria, Justin Hooper
Lead Writer: Mark Maziarz
Senior Writer: Chad Goodnoe
Designers: Gabo Curiel, Geo Panch
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Jenny Jones
Group Strategy Director: Matt Johnson
Strategist: Josh Hughes
Director of Business Affairs: Christine Claussen
Business Affairs Manager: Latanya Ware
Brand Director: Alexis Varian
Brand Manager: Tim Sekiguchi
Communications Manager: Emily Hodkins
Production Company: HSI
Director: Chris Applebaum
Head of Production: Doron Kauper
Executive Producer: Kim Dellara
Producer: John Hardin
Editorial: Cosmo Street
Editor: Katz
Producer: Yvette Sears
Visual Effects/Online: Brickyard VFX
Lead VFX Artist: George Fitz
VFX Artist: Patrick Poulatian
VFX Artist: Mike Ek
VFX Artist: Andy Edwards
Head of CG: David Blumenfeld
CG Artist: Dan Gutierrez
Graphic Designer: Anthony Medina
Set Supervisor: Robert Hodgson
Head of Production/VFX Producer: Diana Young
Telecine: Co3
Producer: Matt Moran
Artist: Mike Pethel
Sound Design/Mix: On Music and Sound
Sound and Design Mixer: Chris Winston
Music: Beacon Street Studios
Composer: John Nau
Composer: Andrew Feltenstein
Producer: Caitlin Rocklen
###
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
25/04/2024
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam for Android, and more
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam f...
25/04/2024
Content Creation, Production, Distribution Is In a State of Flux
Content Creation, Production, Distribution Is In a State of Flux Andy Marken April 24, 2024 0 Comments My empathy is creeping towards what I would de...
25/04/2024
Capitol Broadcasting Company to Air Carolina Panthers Games on Triangle's Strongest Broadcast Signal
The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...
25/04/2024
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist The accomplished saxophonist secured a spot among the elite winners of this year's ...
25/04/2024
Local News Close-Up: St. Louis Born and Bred
Stations everywhere take pride in having a main anchor who comes from the market they represent. That applies in St. Louis, too, but it also pertains to general...
25/04/2024
Edward Moody Joins WBTW Myrtle Beach Anchor Team
Edward Moody is joining the WBTW Myrtle Beach, South Carolina, anchor crew, and will anchor the 5, 6 and 11 p.m. newscasts alongside Trish Williford. He comes f...
25/04/2024
MTV Moving VMAs To New UBS Arena in New York
MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena....
25/04/2024
Offbeat Comedy The Outlaws' Returns to Prime Video Next Month
Season three of comedy The Outlaws premieres on Prime Video May 31. Stephen Merchant co-created the show, and stars. There are five episodes....
25/04/2024
Bidders Interested in Buying Bounce, Says Scripps CEO Adam Symson
The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC....
25/04/2024
Paramount Plus Renews Dora'
Paramount Plus has ordered a second season for Dora, the animated preschool show based on Dora the Explorer. The show, featuring Dora on a rainforest adventure ...
24/04/2024
UKTV's pay TV channel Alibi joins forces with S4C and All3Media International for new legal crime drama series Mudtown
Cast set to star include Erin Richards and Tom Cullen Wednesday 24 April 2024 ...
24/04/2024
K-Hip-Hop's Biggest Names Take Center Stage on KrOWN X HAN 2024'
This month marked the return of Spotify's HAN, our collaborative program that brings the unique sounds and culture of Korean hip-hop to the world through ex...
24/04/2024
RADAR Italy Returns With 6 Artists Transforming the Country's Music Landscape
As Spotify's program to spotlight rising talent from around the world, RADAR...
24/04/2024
Spotify Partners With Les Flammes Music Awards To Celebrate French Rap
Spotify is once again teaming up with Les Flammes, the only music awards dedicated to rap, R&B, Afrobeats, and popular culture in France. Spotify helped create...
24/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT' Becomes Spotify's Most-Streamed Album in One Week
Records smashed. History made. It's been just five days since Taylor Swift u...
24/04/2024
SBS marks Earth Day as The Cook Up with Adam Liaw becomes first Australian show to have its carbon footprint validated through SSA
SBS marks Earth Day as The Cook Up with Adam Liaw becomes first Australian show ...
24/04/2024
Save money every day with SBS's Ricardo Gonalves and Peggy Giakoumelos on new Cost of Living Secrets podcast
Save money every day with SBS's Ricardo Gon alves and Peggy Giakoumelos on n...
24/04/2024
Authentic Perspectives
The first feature film from writer-director Shaun Seneviratne, Ben and Suzanne: A Reunion in 4 Parts depicts the struggle between love and duty as Ben (Sathya S...
24/04/2024
Melanie Georgieva Joins Panalux as Long Form Sales Director
LONDON, England (24 April 2024) Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision'...
24/04/2024
Deutsche Telekom Powers New MagentaTV Service With Broadpeak's Cloud DVR Solution
April 24, 2024 -- Deutsche Telekom Powers New MagentaTV Service With Broadpea...
24/04/2024
Mundo Hispano Digital Launches MundoNow Connect
ATLANTA Mundo Hispano Digital has launched a new advertising product, MundoNow Connect, that is designed to help advertisers reach Hispanic audiences on connect...
24/04/2024
Epic Games Releases Unreal Engine 5.4
Epic Games has released a major new version of Unreal Engine, which has become a mainstay in virtual production, that includes new features and improvements to ...
24/04/2024
NAB Show Welcomes Creators to Las Vegas
The National Association of Broadcasters welcomed the industry to its annual extravaganza last month in Las Vegas. The sights and sounds were similar to previou...
24/04/2024
Chptr, Gray Television Launch on Video Obituary Platform
NEW YORK Chptr and Gray Television have announced that they are introducing a new video solution for funeral homes and communities that will allow funeral direc...
24/04/2024
Adobe Charts the Future of Creativity and AI at MAX London
Adobe Charts the Future of Creativity and AI at MAX London Brie Clayton April 24, 2024 0 Comments Adobe is taking MAX, the world's largest creativ...
24/04/2024
Curtis LeGeyt, NAB President and CEO, Extends Contract
National Association of Broadcasters president and CEO Curtis LeGeyt has agreed to a contract extension that keeps him at the trade association's helm throu...
24/04/2024
Jo Ann Ross Steps Down as Ad Sales Chairman at Paramount
Jo Ann Ross, the long-running queen of television advertising sales, is stepping down from her role as chairman of Paramount Advertising at the end of the month...
24/04/2024
Scripps Names James Galindo as Station Manager in Bakersfield
E.W. Scripps said it named James Galindo as station manager for KERO, the ABC affiliate in Bakersfield, California....
24/04/2024
Amazon Prime Video's Fallout' Tops TVision Power Score Rankings
Amazon Prime Video's Fallout topped TVision's Power Score rankings of shows on connected TV for the week of April 15....
24/04/2024
DoubleVerify Gets MRC Stamp for CTV Viewability Metrics
DoubleVerify said that it received accreditation from the Media Rating Council for its measurement of video viewable impressions and related metrics for connect...
24/04/2024
PlayBox Neo Highlights Latest Advances in Smart Media Pla...
PlayBox Neo reports a successful and well attended 2024 NAB Show, held in mid April at the Las Vegas Convention Center. Now in its 101st year, the event attract...
24/04/2024
MPEG-5 LCEVC Showcase at NAB 2024 demonstrates ecosystem...
MPEG-5 LCEVC ecosystem support continues to grow and includes TVs and set-top boxes, gearing up for the deployment of TV3.0 in Brazil New, never-before-seen ...
24/04/2024
Black Box and NOVO at Integrate Middle East 2024 Featurin...
At Integrate Middle East 2024 in Booth AR-F45, where the company is exhibiting along with its partner NOVO, Black Box will feature IP-based KVM and AV solution...
24/04/2024
NEP Belgium Taps manifold CLOUD in Virtual OB Setup for Live Sports
FRANKFURT, Germany Software solutions provider manifold technologies has announced that its manifold CLOUD was selected by NEP Belgium to provide a signal proce...
24/04/2024
Integral Ad Science Achieves MRC Accreditation
NEW YORK Integral Ad Science has announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration f...
24/04/2024
Plex Launches NFL Channel
LOS GATOS, Calif. Streaming media company Plex has announced a partnership with the National Football League that will add the NFL Channel, the NFLs 24/7 free l...
24/04/2024
NAB Extends Contract for President & CEO Curtis LeGeyt
WASHINGTON, D.C. NAB President and CEO Curtis LeGeyt has agreed to a contract extension that will keep him at the helm of NAB through 2029, according to NAB Joi...
24/04/2024
GlobalM, scoopa Form Strategic Partnership To Enable Speedy Content Distribution
GENEVA, Switzerland Software-defined video network (SDVN) platform specialist GlobalM and broadcast-quality content distribution expert scoopa have formed a str...
24/04/2024
Screen Australia celebrates Australian projects bound for Cannes Film Festival 2024
24 04 2024 - Media release Screen Australia celebrates Australian projects bound...
24/04/2024
Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1
Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1 The in-person conference is open to Berklee Online students and the music community ...
24/04/2024
Kargo Gives Buyers More Detail on CTV Campaigns
Kargo said it has launched a new product that gives advertisers more details about the connected TV campaigns they are buying....
24/04/2024
MundoNow Connect Launches To Help Brands Target Hispanics on CTV
Mundo Hispano Digital said it has launched MundoNow Connect, which is designed to use first-party audience data to help advertisers reach Latino connected-TV vi...
24/04/2024
Brittney Griner Sits With Robin Roberts for 20/20' Special
Brittney Griner, the WNBA star who spent 10 months in a Russian prison, sits with Robin Roberts for a primetime special on ABC Wednesday, May 1. The 20/20 speci...
24/04/2024
DirecTV Adds Content From Cineverse, Scripps
To give its subscribers more content to pick from, DirecTV Stream is making deals to carry streaming channels from Cineverse and additional digital multicast ch...
24/04/2024
Jenny Padura Named Anchor at Univision's WLTV Miami
Jenny Padura has been promoted to co-anchor on the 6 and 11 p.m. newscasts at WLTV Miami, known as Univision 23. She starts April 25 and will anchor with Ambros...
24/04/2024
Paris Schutz Joins WFLD Chicago as Political Reporter
Paris Schutz has joined WFLD Chicago, known as Fox 32, as a political reporter. He starts April 29 and will handle all political coverage for the station, repor...
24/04/2024
Plex Adds NFL Channel Ahead of Draft Coverage
Plex has made a deal with the National Football League that will let users watch the NFL Channel, the league's free ad-supported streaming television (FAST)...