Grass Valley underlines its leadership in driving innovation through collaboration with the launch of GVX, a council of customers selected from the media industry's most influential technologists and business leaders. This group of key leaders will work closely with Grass Valley executives to move media technology innovation forward in a mutually beneficial fashion, providing the industry with solutions that are perfectly matched with the increasing demands placed on content producers and distributors.
The GVX Customer Council launches with many key influencers on board, including Dave Mazza from NBC Sports, Del Parks from Sinclair Broadcast Group, Helen Clifton from ABC Australia, Mauricio Felix from Globo, Ruba Ibrahim from Al Arabiya Network, Scott Rothenburg from NEP, and Gordon Castle from Discovery.
Grass Valley's business and ethos relies on the relationships we've built over the past 60 years with the world's leading broadcasters, content producers, rights holders and distributors, said Tim Shoulders, Grass Valley's president. These relationships are critical to fully understanding the needs of the market, so we can develop the technology that our customers need in order to thrive. Formalizing the interaction between our development teams and our customers through GVX is the perfect way for us to ensure we continue to drive advancements in technology and smart working models that will empower customers to build successful businesses for today and tomorrow.
Ranked among the top news channels in the Middle East, 24 hour news service, Al Arabiya Network delivers authoritative insight and informed opinion within a constantly changing environment. Grass Valley's high-quality broadcast solutions enable it to stay ahead of the curve and define the future of broadcast in the region. Ruba Ibrahim, Director of Operation for Al Arabiya Network, said: We work in a fast-moving industry and it is essential for our business to remain ahead. Keeping up with the latest technologies and innovations will significantly help us continuously improve our workflows and production to stay in the lead. The Customer Council is bringing reputable organizations to the table with different viewpoints and will play an active role in the development of our priorities.
Discovery collaborates with Grass Valley's production applications to ensure that it has best-in-class solutions to meet consumer demand for stunning quality content. Discovery Communications' SVP EMEA Technology & Operations, Gordon Castle commented: It is extremely important for our business that we are heard as a customer, but it is also important for us to listen to the perspectives of other customers and Grass Valley through the GVX. It gives us a direct voice' at the product roadmap desk and is enabling us to efficiently handle shifting markets.
Brazilian broadcaster, Globo has been using Grass Valley solutions for over two decades, including IP solutions, to help it evolve its services dynamically as it meets the rising demand for more content across more screens. On being part of GVX, Globo's technology director Mauricio Felix commented: We are very focused on ensuring that any technology we deploy drives better consumer experiences and helps us strengthen the direct to customer relationships that are so critical to our business. Being part of this Customer Council means we can bring our unique insight of what the end consumer wants to help steer product roadmaps and innovation, and ultimately create better solutions for the industry as a whole.
The development of GVX ensures that market interaction is formally incorporated into GV's business DNA in a systematic, purposeful way. This council will convene on a regular basis to discuss market conditions, technological advancements and other themes that impact both suppliers and buyers. Outcomes of these interactions will provide a clear view, for all involved, of the current market landscape and the challenges that the industry is set to face in the future. Grass Valley will use the valuable insights from this key group of influencers to inform and validate its product development strategy.
This initiative, along with other initiatives such as AIMS and the GV Tech Alliance, create dynamic, collaborative relationships across the industry with customers, partners and standards bodies, Shoulders added. These activities deliver benefits not only for Grass Valley and its customers, but for the industry as a whole.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
ASG Promotes Joe Marchitto to Western Regional CTO
Brie Clayton June 5, 2026
0 Comments
Appointment to Support Engineering Alignment and Client Experi...
05/06/2026
Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas
Brie Clayton June 5, 2026
0 Comments
End to end post in one platform al...
05/06/2026
People Need to Come First When We Use AI
Andy Marken June 5, 2026
0 Comments
It's just surviving. Life's very existence requires destruction....
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
05/06/2026
RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin
Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Grass Valley underlines its leadership in driving innovation through collaboration with the launch of GVX, a council of customers selected from the media industry's most influential technologists and business leaders. This group of key leaders will work closely with Grass Valley executives to move media technology innovation forward in a mutually beneficial fashion, providing the industry with solutions that are perfectly matched with the increasing demands placed on content producers and distributors.
