10 March 2023, 05:30 (PST) Dolby Invites the Public and SXSW Guests to Dolby House to Experience the Future of Entertainment
Dolby's first-ever SXSW experiential takeover features a lineup of free panels, events, and food throughout the week.
jpg
AUSTIN, March 10, 2023 - Dolby Laboratories is bringing the future of immersive entertainment experiences to the heart of Austin through its first-ever experiential takeover at SXSW - Dolby House. Free to the public and SXSW attendees, Dolby House features eight installations highlighting Dolby innovations across music, movies and streaming, gaming, sports, and podcasts. Dolby House will also host 20 free panels, events, and industry creator meet-ups throughout the week.
At Dolby House, guests will experience how Dolby innovations like Dolby Atmos, Dolby Vision, and the Dolby.io developer platform transform ordinary experiences to extraordinary ones, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. Like SXSW, Dolby sits at the convergence of entertainment, music, technology, and culture. We invite the city of Austin to come experience what the future of entertainment looks like in Dolby.
Dolby House is open daily from 9:00am - 9:00pm CT starting Friday, March 10 through Sunday, March 19. Free food and drinks will be served, including daily food truck appearances (March 10 - March 18) from Waffle Love - a local Austin favorite. Members of the press that are interested in visiting can submit requests to media@dolby.com.
At Dolby House, guests will enjoy a variety of installations celebrating the world's leading entertainers and creatives who are using Dolby technologies - like Dolby Vision HDR and Dolby Atmos immersive audio - to push the boundaries of entertainment. Guests will also have a chance to experience one of Dolby's latest innovations, Dolby Atmos for cars, in a Mercedes-Benz top-of-the-line Maybach S-Class sedan, and get a first listen of Sonos Era 300, the brand's newest Dolby Atmos-enabled smart speaker, which was announced earlier this week.
Dolby.io, Dolby's developer platform, will show off its latest suite of real-time streaming, communication, and media APIs. This will include a tech preview of new live performance streaming technology capabilities designed to simplify in-venue media capture and transport, as well as enable cloud-based Dolby Atmos mixing and video production to allow low latency off-site production. Developers can sign up to see and learn about how Dolby.io is revolutionizing the future of immersive, interactive, and social virtual experiences at this link.
For more information on upcoming panels, events, and meets ups, visit: https://www.events.dolby.com/sxsw-2023/programs
Schedule of events
Friday, March 10
Waffle Love Food Truck (3-6pm CT)
Saturday, March 11
Sound of Siloes: Audio in the future (1-2pm CT)
Dolby Atmos for Gaming (3-5pm CT)
Waffle Love Food Truck (3-6pm CT)
Sunday, March 12
The Future of Film Festivals (12-1pm CT)
The Sound of Pi with Sound Supervisor Craig Henighan (2-3pm CT)
Waffle Love Food Truck (3-6pm CT)
Building Brands by Leveraging Culture, Creators, and Celebrities (4-5pm CT)
Monday, March 13
Creative Storytelling: Making an Independent Film with director Emma Westenberg, (You Sing Loud, I Sing Louder) and director Hannah Pearl Utt, (Cora Bora) (2:30 - 3:30pm CT)
Waffle Love Food Truck (3-6pm CT)
Free the Work Meet-Up: Affirmation for Storytellers (4-6pm CT)
Tuesday, March 14
Artist-Preneurship: Navigating the Modern Music Business (1-2pm CT)
On Deck Live Performances (3-5pm CT)
Waffle Love Food Truck (3-6pm CT)
The Digilogue: SXSW Kickoff Party (6-9pm CT)
Wednesday, March 15
Can we tell you a story? Storytime with XR Creators (12-1pm CT)
Creating Immersive Fan Experiences with XR Technologies ft. The Koko Project (1:30-2:30pm CT)
Waffle Love Food Truck (3-6pm CT)
Thursday, March 16
The Sound of Evil Dead Rise with Lee Cronin (director) and sound designer Peter Albrechtsen (12-1pm CT)
Creative Empowerment & Dolby Atmos Music with Jason Kpana, SVP, Artist & Label Relations, TIDAL and Ken Duro Ifill, SVP A&R, Republic Records (2-3pm CT)
Waffle Love Food Truck (3-6pm CT)
1:1 with Artist, Producer, and Rapper SwaVay (Def Jam) (4:30-5:30pm CT)
Friday, March 17
Waffle Love Food Truck (12-3:00pm CT)
Dolby Atmos Music Accelerator Wrap Up Party (4-7pm CT)
Saturday, March 18
Waffle Love Food Truck (3-6pm CT)
Copy link
Copy text
Download PDF
Download
About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Contact details
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Download vCard
Share news release
Copy link https://news.dolby.com/en-WW/223914-dolby-invites-the-public-and-sxsw-guests-to-dolby-house-to-experience-the-future-of-entertainment
Related topics
Technology
Download & Copy
Download PDF
Copy text
Copy link
Contact us
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Share
Related news
2 December 2024
Dolby Institute
Antigravity Academy and Dolby Creator Lab Launch Short Film Studio for Next-Generation Filmmakers The initiative is designed to empower emerging filmmakers to create bold, exceptional short films. Applications are open from December 2, 2024 - Januar
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
10 March 2023, 05:30 (PST) Dolby Invites the Public and SXSW Guests to Dolby House to Experience the Future of Entertainment 
