
10 March 2023, 05:30 (PST) Dolby Invites the Public and SXSW Guests to Dolby House to Experience the Future of Entertainment
Dolby's first-ever SXSW experiential takeover features a lineup of free panels, events, and food throughout the week.
jpg
AUSTIN, March 10, 2023 - Dolby Laboratories is bringing the future of immersive entertainment experiences to the heart of Austin through its first-ever experiential takeover at SXSW - Dolby House. Free to the public and SXSW attendees, Dolby House features eight installations highlighting Dolby innovations across music, movies and streaming, gaming, sports, and podcasts. Dolby House will also host 20 free panels, events, and industry creator meet-ups throughout the week.
At Dolby House, guests will experience how Dolby innovations like Dolby Atmos, Dolby Vision, and the Dolby.io developer platform transform ordinary experiences to extraordinary ones, said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. Like SXSW, Dolby sits at the convergence of entertainment, music, technology, and culture. We invite the city of Austin to come experience what the future of entertainment looks like in Dolby.
Dolby House is open daily from 9:00am - 9:00pm CT starting Friday, March 10 through Sunday, March 19. Free food and drinks will be served, including daily food truck appearances (March 10 - March 18) from Waffle Love - a local Austin favorite. Members of the press that are interested in visiting can submit requests to media@dolby.com.
At Dolby House, guests will enjoy a variety of installations celebrating the world's leading entertainers and creatives who are using Dolby technologies - like Dolby Vision HDR and Dolby Atmos immersive audio - to push the boundaries of entertainment. Guests will also have a chance to experience one of Dolby's latest innovations, Dolby Atmos for cars, in a Mercedes-Benz top-of-the-line Maybach S-Class sedan, and get a first listen of Sonos Era 300, the brand's newest Dolby Atmos-enabled smart speaker, which was announced earlier this week.
Dolby.io, Dolby's developer platform, will show off its latest suite of real-time streaming, communication, and media APIs. This will include a tech preview of new live performance streaming technology capabilities designed to simplify in-venue media capture and transport, as well as enable cloud-based Dolby Atmos mixing and video production to allow low latency off-site production. Developers can sign up to see and learn about how Dolby.io is revolutionizing the future of immersive, interactive, and social virtual experiences at this link.
For more information on upcoming panels, events, and meets ups, visit: https://www.events.dolby.com/sxsw-2023/programs
Schedule of events
Friday, March 10
Waffle Love Food Truck (3-6pm CT)
Saturday, March 11
Sound of Siloes: Audio in the future (1-2pm CT)
Dolby Atmos for Gaming (3-5pm CT)
Waffle Love Food Truck (3-6pm CT)
Sunday, March 12
The Future of Film Festivals (12-1pm CT)
The Sound of Pi with Sound Supervisor Craig Henighan (2-3pm CT)
Waffle Love Food Truck (3-6pm CT)
Building Brands by Leveraging Culture, Creators, and Celebrities (4-5pm CT)
Monday, March 13
Creative Storytelling: Making an Independent Film with director Emma Westenberg, (You Sing Loud, I Sing Louder) and director Hannah Pearl Utt, (Cora Bora) (2:30 - 3:30pm CT)
Waffle Love Food Truck (3-6pm CT)
Free the Work Meet-Up: Affirmation for Storytellers (4-6pm CT)
Tuesday, March 14
Artist-Preneurship: Navigating the Modern Music Business (1-2pm CT)
On Deck Live Performances (3-5pm CT)
Waffle Love Food Truck (3-6pm CT)
The Digilogue: SXSW Kickoff Party (6-9pm CT)
Wednesday, March 15
Can we tell you a story? Storytime with XR Creators (12-1pm CT)
Creating Immersive Fan Experiences with XR Technologies ft. The Koko Project (1:30-2:30pm CT)
Waffle Love Food Truck (3-6pm CT)
Thursday, March 16
The Sound of Evil Dead Rise with Lee Cronin (director) and sound designer Peter Albrechtsen (12-1pm CT)
Creative Empowerment & Dolby Atmos Music with Jason Kpana, SVP, Artist & Label Relations, TIDAL and Ken Duro Ifill, SVP A&R, Republic Records (2-3pm CT)
Waffle Love Food Truck (3-6pm CT)
1:1 with Artist, Producer, and Rapper SwaVay (Def Jam) (4:30-5:30pm CT)
Friday, March 17
Waffle Love Food Truck (12-3:00pm CT)
Dolby Atmos Music Accelerator Wrap Up Party (4-7pm CT)
Saturday, March 18
Waffle Love Food Truck (3-6pm CT)
Copy link
Copy text
Download PDF
Download
About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Contact details
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Download vCard
Share news release
Copy link https://news.dolby.com/en-WW/223914-dolby-invites-the-public-and-sxsw-guests-to-dolby-house-to-experience-the-future-of-entertainment
Related topics
Technology
Download & Copy
Download PDF
Copy text
Copy link
Contact us
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Share
Related news
2 December 2024
Dolby Institute
Antigravity Academy and Dolby Creator Lab Launch Short Film Studio for Next-Generation Filmmakers The initiative is designed to empower emerging filmmakers to create bold, exceptional short films. Applications are open from December 2, 2024 - Januar
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy&...
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...
03/08/2026
(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...
03/08/2026
Recreates a 1977 Hohner Clavinet D6
After launching a software recreation of their own electric piano, Rhodes set about capturing another classic instrument...
03/08/2026
A modern solution for an old technique
Peak Tamer is a new standalone application that automatically applies gain automation to keep rogue peaks under cont...
03/08/2026
Plug-in gains object metadata automation export
Sound Particles have just released an update that adds a new Metadata Automation function to their their rec...
03/08/2026
SGL Carbon and X-energy today announced a binding agreement to double SGL's production capacity for medium-grain isotropic graphite ( NBG-18 ), a specialize...
03/08/2026
Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...
03/08/2026
How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...
03/08/2026
Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...
03/08/2026
Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...
03/08/2026
Jason Flemyng, Tessa Peake-Jones, Lee Ingleby and Georgia Tennant join the cast ...
03/08/2026
Building on the momentum of a landmark year for soccer in North America, Leagues...
02/08/2026
Classic EQ design goes virtual
Following on from the launch of the 500-series version of their BAX EQ unit, Dangerous Music have now teamed up with modellin...
02/08/2026
The Government's Missing Dimension
This article was originally published on the National Preparedness Commission website on 25 June 2026.
----------------...
01/08/2026
Latest free Vaults instrument released
The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...
01/08/2026
Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...