Blue Lucy Renews Multi-Year Partnership with VSI Group

LONDON, England November 11, 2025 - Blue Lucy, a leading provider of media management and workflow automation solutions, is pleased to announce the renewal of its relationship with the VSI Group, a leading global localisation provider. This new multi-year agreement further extends the platform within VSI's global studio network, which covers 22 territories and supports high-quality dubbing, subtitling, and localisation services in multiple languages. Founded in 1989, VSI adapts content for audiences worldwide. Localisation projects are often time-sensitive, requiring simultaneous delivery across multiple regions to avoid spoilers and maintain a consistent viewing experience. The Blue Lucy BLAM Content Factory automates and streamlines these workflows, providing secure, reliable, and auditable content management throughout the production lifecycle. Since the initial deployment in 2022, the platform has been expanded to increase regional coverage and has been integrated with several third party applications and services including file transfer tools, storage mediums, content reformatting, subtitling and dubbing technologies. These integrations and business logic are orchestrated via bespoke operational workflows, delivering a high efficiency, high quality operation for VSI and its customers.

The deployment automates content management using logic, which is tailored to VSI's business operation, ensuring project managers can quickly locate materials, prepare them for vendors, and deliver back to clients efficiently and securely. Automated processes track every step, including watermarking and secure transfers, reducing error and maintaining accountability for sensitive content.

Speed, reactivity and security are crucial in localisation, said Blue Lucy's Jonathan Lunness. At VSI, the BLAM Content Factory ensures content is prepared, tracked, and delivered securely at scale. In fact, this is one of our busiest deployments. We're delighted that VSI chose to extend the contract and look forward to working with them as the business evolves to leverage emerging technologies including a deeper application of AI in the coming months and years.

Pete Lewis, Group Studio and Systems Director at VSI added:

VSI works on top tier content on behalf of the world's largest broadcast and streaming providers. With the support of the Blue Lucy BLAM Content Factory, VSI is able to securely manage and track assets throughout the entire production lifecycle, processing and delivering millions of sensitive media files where they are needed, efficiently, quickly and at scale. We are proud to continue our longstanding partnership with Blue Lucy and look forward to further innovation and collaboration to help develop deeper AI functionality, which will realise greater efficiencies for our clients .

About VSI

VSI provides language localisation and media services, including lip-sync dubbing, voice-over, subtitling, translation, transcreation and more, in over 80 languages worldwide. Founded in 1989 and headquartered in London, VSI owns and operates 24 studio facilities across Europe, the US, the Middle East and Latin America, together with teams in Asia. VSI works across a wide range of sectors, from broadcast, VOD, theatrical and gaming to corporate and creative. Find out more at vsi.tv.

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