Rock Paper Sciors and a5 Laugh Out Loud with Kevin Hart and Vitamin Water

Rock Paper Scissors Editors Adam Pertofsky, Damion Clayton, and Neil Meiklejohn along with the VFX and finishing teams at a52 deliver a comical :60 for Vitamin Water, featuring comedian Kevin Hart.

Made in collaboration with agency Crispin Porter + Bogusky, Make It Big follows Hart's unorthodox and comedic path to success, supported with the hashtag #HowIHustle. From a day job for which the shoe doesn't quite fit, to stand-up comedy flops, and eventually to sold-out stadiums, Hart always hydrates his hustle with Vitamin Water.

vitaminwater kevin hart: make it big :60 http://youtu.be/QQsVoISMFKs

Credits:

Client: Vitamin Water

Title: Make It Big

Agency: Crispin Porter + Bogusky

Editorial: Rock Paper Scissors

Editor: Adam Pertofsky, Damion Clayton, Neil Meiklejohn

Executive Producer: Carol Lynn Weaver

VFX Studio: a52

CG Supervisor: Kirk Shintani

2D VFX Artists: Andy Rafael Barrios, Andy Bate, Richard Hirst, Cameron Coombs

Roto: Tiffany Germann, Cathy Shaw

Producer: Scott Boyajan

Executive Producer: Megan Meloth

Design Studio: Elastic

Designer: Henry DeLeon

2D Artists: Ekin Akalin, Alan Chen

Producer: Scott Boyajan

Executive Producer: Jennifer Sofio Hall

About Rock Paper Scissors:

Rock Paper Scissors edits for the world's top directors, studios, and advertisers.

About a52:

Established in 1997 as a destination for the very latest high-end photo-real visual effects, a52 has become home to the industry's most innovative and talented artists. The boutique full-service studio in Santa Monica works in tandem with award-winning editorial company Rock Paper Scissors and design company Elastic, the latter of which was recently named one of Fast Company's 10 Most Innovative Companies in Entertainment.

a52's collaborations with top directors, agencies and clients include commercial work for Target, adidas, Chevy and Nike; VFX work on The Social Network; and comprehensive coloring and finishing for the first season of Netflix's House of Cards.a52's seamlessly integrated visual effects have helped to earn it near-annual AICP Show recognitions, top honors at Annecy, an Outstanding Commercial Emmy, and honors from the ANDY, BDA, Belding, Clio, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.

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