Pau Freixas firma el nuevo spot de "Nocilla" El director de Pulseras rojas' se une a la n mina de directores que se adentran en el mundo de la publicidad y vuelca todo su universo creativo, habitado por ni os y fuertes lazos de amistad, en el spot de Nocilla estrenado este fin de semana.
Isabel Coixet, Juan Antonio Bayona, Iciar Bollain... and Pau Freixas. Barcelona, director of the hit series Bracelet Red (issued by Antena 3 and TV3) or film Heroes, ha sido el elegido por la marca Nocilla para dirigir su ltimo spot televisivo, engrosando as la lista de cineastas espa oles que se ponen al frente de una pieza publicitaria.
Freixas has wanted to enter the spot all the classic arguments of his creative universe as a filmmaker, and how it could be otherwise, suggests a story where children, friendship and the strength of the group are the protagonists. The last matchthat has begun to issue from May 1, shows a very special child basketball game, it will be the last of Hugo. The protagonist moves with his family out of the country, and is the last opportunity that has for his teammates on the Court. LUA, her friend and partner in the team, explains the details of the large confrontation through his voice and tells how, in the end, the result is the least important thing, to let step by the strength of companionship and friendship.
"In the spot I wanted to show that solidarity and companionship are the true values of sport, far beyond the epic of victory and triumph. "I think that they are values universal to which in addition are very much in line with which they defend the brand", recognizes Freixas.
Por su parte, Javier Coromina, director de comunicaci n de Nutrexpa (compa a a la que pertenece Nocilla ), asegura que desde la marca tuvieron muy clara la elecci n desde el principio del proceso. Freixas es el mejor director que pod amos escoger para trasladar a la pantalla una historia donde quer amos que los ni os fueran los protagonistas , indica. Ha sido un honor poder contar con Pau para este proyecto, porque su sensibilidad al poner en escena el mundo infantil, y m s concretamente su aproximaci n a los lazos de amistad que se pueden crear entre ni os, lo definen como autor y han dejado una gran impronta entre sus miles de espectadores , concluye Coromina.
La pieza se presenta en dos versiones: una para televisi n, con una duraci n de 45 segundos, y el montaje del director , de 150 segundos, que se podr ver en los perfiles de redes sociales de Nocilla a partir de esta semana. El spot se grab el pasado mes de marzo en el pabell n de La Plana, en la ciudad de Badalona. The last match de Nocilla representa la segunda incursi n de Freixas en el mundo de la publicidad, tras haber dirigido un spot de una marca deportiva el pasado mes de septiembre.
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Pau Freixas firma el nuevo spot de "Nocilla" El director de Pulseras rojas' se une a la n mina de directores que se adentran en el mundo de la publicidad y vuelca todo su universo creativo, habitado por ni os y fuertes lazos de amistad, en el spot de Nocilla estrenado este fin de semana. 
