Making connections: How stadiums are meeting the ever-growing demand for data and connectivity By Joe OHalloran
Tuesday, June 3, 2025 - 08:30
Print This Story
Stade Orange V lodrome in Marselle being prepared for 2024 Six Nations opening match between France and Ireland in February
Of all the rapidly changing trends witnessed by sports - and in particular their fans - over the past decade, one of the most significant is what has become of sports stadiums. Indeed, it could be argued that the term modern sports stadium' is somewhat old fashioned as the homes of sports teams have evolved into multi-use events facilities.
Any stadium that is being constructed from new or being upgraded is done so with the clear message that the end result won't be what passed before to satisfy fans. The new or enhanced stadium is now a true communications hub, capable of meeting the connectivity demands of those who visit them: that is of the transmission of masses of video content to and from not just fans but also broadcasters, and not just content from sports fans but also those going to music events.
For all sports stadiums, providing a modern, high-quality communications network is very much a team game, principally involving a leading comms operator that not only understands current demands but can demonstrate how to manage the inevitable data explosion. Few countries' sports arenas have had to deal with this issue more than those in France. And as exemplified with its work for the last Rugby World cup and Olympic Games, as well as routine Ligue 1 games few companies have provided solutions to meet this demand more than Orange.
Calling growth in data at today's sports arenas robust' would be very much an understatement. A 2024 study from Ericsson calculated that arena venues had seen a 67% growth in data usage compared with a year previously, noting specifically that fans in stadiums now demand high-performance, robust and reliable mobile coverage to share, interact with and stream content. The next survey will almost certainly see this figure surpassed considerably. At the Stade Orange V lodrome in Marseilles, this will be a certainty.
The home of Olympique de Marseille (OM) - traditionally seen as France's second team behind the enriched Paris Saint-Germain - is unique in that not only does it have naming rights sponsorship from a leading global comms operator, it is also the home of a test bed for mobile and fixed communications technology and services. Orange's relationship with OM really began in earnest in the 4G days of June 2016 as part of a grand strategy to create a totally renovated connected stadium in time for that year's Euros tournament.
Recalling the connectivity demands of the time, Guillaume Chabas, head of innovation at Orange Business and head of the 5G Lab at Orange V lodrome, said the first step was to create something significant with the wireless connection and create and purpose some applications for new usage. In 2016, 4G was the mobile standard but on its own it was not enough. WiFi connectivity had to be implemented to upgrade network capacity because 4G was not enough to meet anticipated network loads.
Six years later just months away from a Rugby World Cup that would see Orange V lodrome act as a key host stadium - 5G had very much entered the room and not just metaphorically. The end of the 2021/22 football season saw fans in the hospitality boxes and premium seats able to make use of the Orange 5G network to see the first use cases that the next-generation mobile infrastructure could support. Indeed, Orange V lodrome was also France's first 5G-equipped stadium, taking advantage of a non-standalone core network that comprised a 3.5GHz mid-band network complemented by experimental mmWave 5G in the 26GHz range. There was also AWS Edge Capacity connected to an experimental 5G area and to a cloud/hybrid edge.
Initial supported technologies and services included virtual reality (VR), augmented reality (AR), video analytics based on artificial intelligence (AI), and real-time monitoring of stadium resources. One of the most impressive and interesting of these was the Augmented Match service, a mixed-reality mobile app developed jointly by Orange and Immersiv.io that allowed fans to access real-time technical and statistical information about the players on the field. This gave the option of data on the players - such as distance ran, goals scored, general pedigree etc - transposed upon the official TV feed of the game for those watching on a smartphone. The players' positions were displayed in real time along with other data, such as shots, dribbles, passes and defence.
The app ran over the experimental 26GHz 5G network along with edge computing, using Computer Vision to detect player position, with 5G ensuring a very high-speed connection, necessary to provide the lowest possible latency to avoid any lag between the actions on the field, AR data and even digital twins of the players.
It's no surprise to discover that Chabas and his team were also actively involved in the 2024 Paris Olympics for which select maritime events were hosted in the nearby marina in Marseilles. In terms of challenges, and indeed environment, the Marseilles nautical events brought about unique conditions for network broadcast. The company leant in on the established Stade Orange fibre network that routinely sees use in transporting high-quality broadcast video during OM home fixtures. A key part of the broadcast service was based on using specially optimised Samsung S24 smartphones as TV cameras directly on boats, supported by an Orange private 5G network.
Fast forward to 2025 and the Orange V lodrome is upping the connectivity ante to stay relevant for today's fans. From the way athletes train to how fans experience the game, tech
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
Making connections: How stadiums are meeting the ever-growing demand for data and connectivity By Joe OHalloran 
