
Leiting chooses Genelec monitoring for immersive Game Sound Lab' posted: 28/10/2020
Shenzhen Leiting Digital Entertainment Company Ltd is one of China's leading video games publishers, with over 45 million players across the country enjoying its mobile and PC releases. A wholly-owned R&D subsidiary of G-bits, the company employs enthusiastic games fans with one simple mission - to produce unique and great games'. As a result of Leiting's dedication to creating all-round immersive experiences for its users, the company recently commissioned a 5.1.4 game audio studio based around Genelec Smart Active Monitors.
For a games company like ours, an audio studio is a must, commented composer and game sound designer Knuckles (Jianyu) Zhang, who led the studio project. Our requirements are quite special, though. What we want is not just a recording studio, nor a standard mixing studio or a reviewing studio. To be precise, what we want is a Game Sound Lab' to assist us in the conceptual design of games.
Originally conceived as a surround sound studio, the acoustic design and construction of the project was handled by Qiao Zhenyu of Huanyu Acoustics, who persuaded Knuckles to go fully immersive. I knew that many games had already used the 5.1 format to produce sound. But Qiao suggested that since it was already 5.1, why not make it 5.1.4 by adding the 4 height channels? I realised then that immersive audio technology is no longer a new thing, and we as creators surely have to learn to master this format.
The studio then engaged the system integrator DMT to install a pair of Genelec 1234As as its main stereo monitoring system, with a 5.1.4 immersive system comprising eleven 8330A nearfield two-way monitors in all positions - complemented by a 7370A subwoofer. All the monitors were supplied in a stunning Polar White finish, and the entire system was configured and calibrated by DMT using GLM loudspeaker manager software.
Knuckles' choice of Genelec monitoring was arrived at after many years of experience of working with other monitors - and actually avoiding Genelec in his earlier years, believing them to be too flat! I used various monitors to evaluate my work in different rooms. Sometimes, it would sound fine on my own monitors in my own room, but the results would often vary when I'd listen to material in other spaces. So I'd start to doubt what I was hearing.
He goes on to say It was then that I realised that I needed a genuinely truthful monitoring system to do my work. Genelecs sound is very reliable. You can trust what you're hearing,and you can be certain about what you create using them. When I use the 1234s to listen to material, I can immediately evaluate the quality of mixing. and you can be certain about what you create using them. When I use the 1234s to listen to material, I can immediately evaluate the quality of mixing.
Knuckles is convinced that immersive audio is the format of the future for games developers. In recent years, the domestic games industry has attached greater importance to the sound experience. As we look to the international market, we're finding that more and more games with big-budget production are using immersive audio to create the sound experience. Because sometimes, we just want to step into another world and forget about real life, or even ourselves, for a while.
He concludes by saying While others here are still at the learning and building phase with immersive rooms, we already have the experience and a place to create immersive audio. Now we're one step ahead, we're ready to take the lead!
About Genelec
Since the founding of Genelec in 1978, professional audio monitoring has been at the core of the business. An unrivalled commitment to research and development has resulted in a number of industry firsts and established Genelec as the industry leader in active monitors. Over 40 years later Genelec monitoring products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size, as well as the ability to adapt to the acoustic conditions of the listening environment. Genelec customers receive paramount support in the field, from acoustical advice and calibration services to technical service and long product life span. Buying a Genelec product is a secure long-term investment in outstanding and reliable audio monitoring.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/03/2026
Presented to War Child UK's HELP(2) project
The MPG (Music Producers Guild) have announced the launch of the MPG Impact Award, a brand-new honour that w...
21/03/2026
Microtuning support for Arabic, Persian & Turkish scales
The latest release from Best Service brings together a selection of string, wind and percussion ins...
20/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
20/03/2026
BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...
20/03/2026
A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...
20/03/2026
Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...
20/03/2026
Combines sampling & physical modelling
Sound Magic have announced the launch of a comprehensive virtual drum instrument that's been designed to cater to...
20/03/2026
How much difference should mastering make?
In our latest Mix Rescue feature, SOS Editor in Chief Sam Inglis revisits a project from back in 2019, carrying o...
20/03/2026
In this blog, Laura Rognoni reflects on key discussions from the Connected TV World Summit in London, where NAGRAVISION hosted a panel on content discovery and ...
20/03/2026
Dingle, Co. Kerry - Animation Dingle is delighted to announce that Suzanne Kelly, Head of Children's and Young People's Content at RT , will receive the...
20/03/2026
Friday 20 March 2026
Sky Extends Saturday Night Live UK Run to Eight Shows
Ahead of Saturday Night Live UK's launch tomorrow (March 21), Sky has confirmed...
20/03/2026
It's time to play The Money List! Baz Ashmawy is back at the helm as the qui...
19/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
19/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
19/03/2026
New generative AI plug-in due in May 2026
Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...
19/03/2026
Nick Williams updates users on insolvency process
Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...
19/03/2026
Iconic Swedish mic manufacturer back in action
Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...
19/03/2026
Acclaimed saturation unit goes virtual
Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...
19/03/2026
The discontinuation of loss-making business activities as part of the restructur...
19/03/2026
Thursday 19 March 2026
Sky TV customers can enjoy a taste of Hayu's most po...
19/03/2026
Other Voices presents a legendary night of music as Foo Fighters bring their stadium anthems to St James' Church, An Daingean. The surprise performance teas...
19/03/2026
***Issued by RT on behalf of RTS Ireland Awards / Gradaim RTS 2026...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...
18/03/2026
Wednesday 18 March 2026
BAFTA winner James McAvoy to star in Sky Original serie...
18/03/2026
Wednesday 18 March 2026
Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland
Sky Sports and Zuffa Boxing have announced a new mult...
18/03/2026
Wednesday 18 March 2026
Sky Unveils Poster and Trailer for Original Feature Fil...
18/03/2026
Wednesday 18 March 2026
UP NEXT: Sky presents a bold slate of new, premium acquired content
Sky reveals slate of newly acquired premium drama and comedy, as i...
18/03/2026
Wednesday 18 March 2026
UP NEXT: Sky unveils an unmissable genre-spanning slate...
18/03/2026
New Playout-to-Delivery Capabilities Elevate ATSC 3.0 Experiences, Lower DTV In...
17/03/2026
Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...
17/03/2026
Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...
17/03/2026
Vintage-inspired channel strip joins line-up
Black Rooster Audio's latest plug-in provides an all-in-one mixing tool inspired by classic analogue consol...
17/03/2026
Level and EQ voice, reverb and noise independently
The latest plug-in to join Accentize's collection is said to take a new approach to dialogue processi...
17/03/2026
UHF radio mic & IEM bandwidth at risk
Once again, the UHF bandwidth that is currently allocated to RF audio gear is at risk of being reassigned to high-spee...
17/03/2026
Last Friday, the first Plant Fire Department Training Week in Bavaria successf...
17/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
17/03/2026
Comscore Reports Fourth Quarter and Full Year 2025 Results RESTON, Va., March 17, 2026 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transact...
17/03/2026
17 Mar 2026
VEON Strengthens Leadership Team to Accelerate Digital Ambition Senior executive appointments are to enhance country operations and VEON Group'...