FIS Spotlight: International Ski and Snowboard Federation Celebrates 100-year Anniversary, Embraces Future of Digital (3-Part Series) FIS has also experimented heavily with AI in order to produce more 9:16 and 16:9 content By Heather McLean, SVG Europe
Tuesday, July 9, 2024 - 2:42 pm
Print This Story | Subscribe
Story Highlights
Snow sports are at the centre of the 100-year anniversary of FIS, the International Ski and Snowboard Federation, which covers all things cold and hilly. This year sees FIS celebrating 13 disciplines, 140 member associations, thousands of athletes and their support teams, over 7,000 events annually, and countless volunteers. SVG Europe takes deep dive into the latest technological - and philosophical - developments at FIS in a new three-part series.
Aerial trajectory: FIS Celebrates 100-year Anniversary and Embraces the Future of Digital FIS manages the Olympic disciplines of alpine skiing, cross-country skiing, ski jumping, Nordic combined, freestyle, freeski and snowboarding, including setting the international competition rules. In June this year, freeride also became an FIS discipline, following the Freeride World Tour and FIS having joined forces in the 2023 season. FIS is also recognized by the International Paralympic Committee (IPC) and manages para alpine, para Nordic and para snowboard.
Benjamin Stoll, director of digital and innovation at the International Ski and Snowboard Federation, says of the anniversary: We are using this anniversary as an occasion to really celebrate the traditions, the achievements, and the fascination of the different disciplines, but also to a wider extent the sports and then to look into the future as well.
CLICK HERE for the full story.
Tapping Into Talent: FIS on Building a New Fanbase Through Athlete-driven Content and Social Media Interaction FIS launched FIS TV in August 2023 for the Park and Pipe Junior World Championships in Cardrona, New Zealand. Less than one year on and the channel is growing rapidly, with the federation tapping into athlete-created content to pull new audiences from social media to the over the top (OTT) streaming channel, as well as its rights holders' linear content.
Stoll says: We are very, very happy with the progress for FIS TV. This was a first year as a soft launch and providing this as a platform to the fans, but also to the national associations and the athletes, because one thing we see is that there's a shift of behaviour and value, especially in the younger audiences so we need to create appealing content for new global fans.
CLICK HERE for the full story
Facing the Future: How the International Ski and Snowboard Federation Is Taking AI by the Horns Over the past season, the FIS has experimented heavily with artificial intelligence (AI) in order to produce more 9:16 and 16:9 content, and to distribute it automatically, as quickly as possible. On the results of these AI tests, Stoll says they are, very, very good. Snow sports tend to be already optimized for 9:16 formats, with most competitions taking the form of starting at the top of a hill, followed by a swift trajectory down to the bottom.
We are doing this in 16:9 and most of the sports like ski alpine, ski jumping, snowboard and free ski, the competitions always have a clear start and end per athlete. So that works really well, says Stoll. We have some other sports with a mass start, such as cross country where it's more about how do we deal with this? This is ongoing exploration. But where there's individual runs or jumps, this is working really, really well in 16:9.
CLICK HERE for the full story.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
FIS Spotlight: International Ski and Snowboard Federation Celebrates 100-year Anniversary, Embraces Future of Digital (3-Part Series) FIS has also experimented heavily with AI in order to produce more 9:16 and 16:9 content By Heather McLean, SVG Europe 
