FIS Spotlight: International Ski and Snowboard Federation Celebrates 100-year Anniversary, Embraces Future of Digital (3-Part Series) FIS has also experimented heavily with AI in order to produce more 9:16 and 16:9 content By Heather McLean, SVG Europe
Tuesday, July 9, 2024 - 2:42 pm
Print This Story | Subscribe
Story Highlights
Snow sports are at the centre of the 100-year anniversary of FIS, the International Ski and Snowboard Federation, which covers all things cold and hilly. This year sees FIS celebrating 13 disciplines, 140 member associations, thousands of athletes and their support teams, over 7,000 events annually, and countless volunteers. SVG Europe takes deep dive into the latest technological - and philosophical - developments at FIS in a new three-part series.
Aerial trajectory: FIS Celebrates 100-year Anniversary and Embraces the Future of Digital FIS manages the Olympic disciplines of alpine skiing, cross-country skiing, ski jumping, Nordic combined, freestyle, freeski and snowboarding, including setting the international competition rules. In June this year, freeride also became an FIS discipline, following the Freeride World Tour and FIS having joined forces in the 2023 season. FIS is also recognized by the International Paralympic Committee (IPC) and manages para alpine, para Nordic and para snowboard.
Benjamin Stoll, director of digital and innovation at the International Ski and Snowboard Federation, says of the anniversary: We are using this anniversary as an occasion to really celebrate the traditions, the achievements, and the fascination of the different disciplines, but also to a wider extent the sports and then to look into the future as well.
CLICK HERE for the full story.
Tapping Into Talent: FIS on Building a New Fanbase Through Athlete-driven Content and Social Media Interaction FIS launched FIS TV in August 2023 for the Park and Pipe Junior World Championships in Cardrona, New Zealand. Less than one year on and the channel is growing rapidly, with the federation tapping into athlete-created content to pull new audiences from social media to the over the top (OTT) streaming channel, as well as its rights holders' linear content.
Stoll says: We are very, very happy with the progress for FIS TV. This was a first year as a soft launch and providing this as a platform to the fans, but also to the national associations and the athletes, because one thing we see is that there's a shift of behaviour and value, especially in the younger audiences so we need to create appealing content for new global fans.
CLICK HERE for the full story
Facing the Future: How the International Ski and Snowboard Federation Is Taking AI by the Horns Over the past season, the FIS has experimented heavily with artificial intelligence (AI) in order to produce more 9:16 and 16:9 content, and to distribute it automatically, as quickly as possible. On the results of these AI tests, Stoll says they are, very, very good. Snow sports tend to be already optimized for 9:16 formats, with most competitions taking the form of starting at the top of a hill, followed by a swift trajectory down to the bottom.
We are doing this in 16:9 and most of the sports like ski alpine, ski jumping, snowboard and free ski, the competitions always have a clear start and end per athlete. So that works really well, says Stoll. We have some other sports with a mass start, such as cross country where it's more about how do we deal with this? This is ongoing exploration. But where there's individual runs or jumps, this is working really, really well in 16:9.
CLICK HERE for the full story.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
blueCORE standalone processors headline solutions designed to simplify the trans...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
The TV agency was one of the earliest adopters of Nielsen's local television...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
New LinkedIn Data: 90% of C-Suite Leaders are Continuously Building Skills to Lead in the AI Era Published on Jun 2, 2026 Categories: Data and insights
Lin...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
FIS Spotlight: International Ski and Snowboard Federation Celebrates 100-year Anniversary, Embraces Future of Digital (3-Part Series) FIS has also experimented heavily with AI in order to produce more 9:16 and 16:9 content By Heather McLean, SVG Europe 
