
Measure Provides Drone for Epic Aerial Shots at FISA World Rowing Championships The drone providers DJI Inspire II system was on hand for NEPs production in Sarasota, FL By Jason Dachman, Chief Editor
Friday, October 13, 2017 - 3:49 pm
Print This Story
Story Highlights
Measure, a drone as a service company, recently provided a DJI Inspire II drone system for coverage of the 2017 FISA World Rowing Championships at Nathan Benderson Park in Sarasota-Bradenton, FL (Sept. 29 - Oct. 1). NEP enlisted Measure to provide the drone for aerial coverage of the event, which aired on the Olympic Channel: Home of Team USA and NBCSN.
Measure's operating area at the 1500-meter mark at the FISA World Rowing Championships (Credit: Measure)
Rowing really caters to drones because you're not flying over any spectators, the drone is just over water the entire time, says Jon Ollwerther, VP, Media, Measure. It's also a very long course, which would be difficult to cover without a drone.
The DJI Inspire II system created HD broadcast quality video and features a micro 4/3 lens with full zoom capability. The system features 360 rotating gimbal and can go from 0 to 50mph in just 5 seconds and hits a maximum speed of 58mph. In addition to its primary unit, Measure brought along a secondary backup drone for redundancy.
The DJI Inspire II system's 20-plus-minute battery life allowed it to cover two races per battery cycle followed by a quick one-minute battery swap out, according to NEP. This allowed Measure to land and swap out batteries without missing any action on the water.
Some of the tools that have been used in the past for rowing, like cable-cams, are very effective, but they can be limiting because it just gives you one shot, says Ollwerther. When you're limited by other circumstances then it's a good tool, but when you have the space and the regulatory-approved environment to use a drone, it really is a better tool to get a wider variety of shots.
https://vimeo.com/237165544/8a7b981a28
In addition to live race coverage, the production team used the drone to venue flyovers and beauty shots for bumpers and overarching views of the facility.
The DJI Inspire II drone (credit: Measure)
Measure had a three-person crew on-site at their operations area (located at the 1500-meter mark of the course): a drone pilot, a camera operator and a visual observer. Since this was Measure's first rowing production, the company opted to select a D1 rowing veteran from the University of Maryland as its visual observer.
We were happy to have her along because she was really able to lend insight into finding the important images, what was going on in each race, and what we needed to be looking at, says Ollwerther. As the event progressed, the pilot and the camera operator very quickly began to understand what needed to happen. In addition to a full setup and rehearsal day, they also do their leg work ahead of time watching hours and hours of rowing broadcasts.
The Measure crew wasn't the only group learning on the fly, however. The production team inside the truck also grew more accustomed to integrating drone shots into the live cut as the production progressed.
Measure's drone operating system (Credit: Measure)
Since this was a relatively new tool for this production team, we decided that a crawl, walk, run approach was best so that they could exercise with the tool and understand it better.
At the beginning of the production, the Measure team kept the drone reasonably far away from the action on the water, primarily providing scenic aerials, establishing shots, and high-wide angle overviews of each race. By the end of four days, the drone was much closer to the action, creating tighter shots of each race.
It wasn't a hindrance or an annoyance to the athletes by any means; it didn't bother them in the least, says Ollwerther. And we were providing really scenic overview aerials and bump shots into and out of the show and commercials. By the end, we were providing much tighter coverage of each race, which is where the tool really excels.
Ollwerther adds: The feedback was stellar from the clients. The director was thrilled and said that this was hands down the best drone team he's ever worked with.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
27/02/2026
Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...
27/02/2026
Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...
27/02/2026
Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...
27/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/02/2026
Owl AI a pioneer in artificial intelligence for professional sports, announces a...
27/02/2026
With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...
27/02/2026
12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...
27/02/2026
Entire CapCam system - including camera unit, RF transmitter, and battery - is h...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...
27/02/2026
Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...