IBC 2017, booth 7C12- Brainstorm will be exhibiting at IBC 2017 and showcasing the latest versions of its renowned product line of virtual sets and motion graphics solutions. IBC will see the world premiere of Neuron, Brainstorm's all-new broadcast graphics management solution, and also, for the first time in Europe, the company will show VisualMedia, a 3D real-time graphics visualization product based on social media feeds.
Virtual and Augmented Reality enhanced solutions.
At IBC 2017 InfinitySet 3 will make its European debut, and will be deliverable shortly after the show. The game changer in the InfinitySet 3 is that it includes a number of advanced graphics features, as it now incorporates the Aston graphics creation toolset so it can edit, manage and create high-end 2D and 3D motion graphics with total control, speed and ease-of-use.
InfinitySet 3, along with advanced rendering features such as PBR and HDR, also supports the Unreal Engine, which can be combined with the Brainstorm eStudio engine to create state-of-the-art output with amazing results and endless possibilities. This Combined Render Engine feature simplifies setup as it does not require additional hardware such as studio mixers, and can be easily integrated into any broadcaster's existing installation.
InfinitySet 3 will also show the new Augmented Reality features which were acclaimed at NAB, such as the VirtualGate capability which integrates the presenter not only in the virtual set but also inside additional content within it, and VideoCAVE, a Mixed Reality application using monitors in a real set performing as a CAVE multiple window. Also, thanks to the TrackFree technology and its TeleTransporter feature, InfinitySet 3 can interchangeably use real, live input or pre-recorded footage as the background environment for the chroma-keyed talent. This functionality permits a remote talent to become a virtual traveller and be tele-transported to any location at any time, while seamlessly interacting with real and virtual elements thanks to the unique 3D Presenter feature, which transforms the talent into a full 3D object.
Neuron: Broadcast graphics management
Brainstorm will introduce Neuron, a new integrated, MOS-compatible template-based system that allows for complex graphics integration not only in the newsroom, but also in most of the common broadcast workflows, enhancing the newsroom with the support of continuity and broadcast traffic as well. This solution builds on the experience gained with BrainNews which is the company's graphics for news application, and now transcends the newsroom to become a sophisticated, MOS-compatible on-air graphics control system that enables the integration of Brainstorm's powerful real-time high-quality 3D graphics engine into the broadcast workflow without the need for continuous input from designers.
VisualMedia: Real-time social media graphics
VisualMedia, a joint solution to provide real-time 3D graphics visualization based on social media feeds and second screen data created by Brainstorm and never.no, allows for real-time representation of structured social media information by means of data-driven 3D motion graphics. VisualMedia is one of the results of both companies' partnership in Project VisualMedia' developed from the Europe 2020 Horizon platform and will be shown in its final configuration prior to its commercial debut for January 2018.
SmartSet and AstonElections: Template-based solutions
At IBC 2017 Brainstorm will release SmartSet, a template-based playout solution designed for small and local TV stations, and which provides advanced Virtual Set and Augmented Reality applications without the need to create the sets themselves. Brainstorm's template solutions play out content to air which has been created by using pre-defined or purpose-built templates designed on Brainstorm applications. Depending on the complexity, sophistication and flexibility of the template, this in turn dictates how smart' the set can be.
About Brainstorm:
Brainstorm is a specialist company dedicated to providing industry-leading real-time 3D graphics and virtual set solutions for broadcast, feature film production and corporate presentations. Brainstorm has more than 2,500 installations worldwide since its foundation in 1993, including many of the world's leading broadcasters plus numerous smaller and regional stations. www.brainstorm3d.com
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
IBC 2017, booth 7C12- Brainstorm will be exhibiting at IBC 2017 and showcasing the latest versions of its renowned product line of virtual sets and motion graphics solutions. IBC will see the world premiere of Neuron, Brainstorm's all-new broadcast graphics management solution, and also, for the first time in Europe, the company will show VisualMedia, a 3D real-time graphics visualization product based on social media feeds.
