Red, white and Blue Lucy UK media tech provider reaches across the Pond

Entering the American market follows a period of significant growth for the company

By Matthew Corrigan

Published: November 22, 2024

Entering the American market follows a period of significant growth' for the company

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Blue Lucy has opened a US division and announced Dina Behar Hevert as VP.

Following a period of growth in the UK market, the London-based media technology provider is expanding into the United States, aiming to target the broader media market. Expanding a product suite that includes integration, workflow orchestration and media management tool, BLAM, Blue Lucy debuted its asset portal, BOLT, at September's IBC show. BOLT aims to simplify content management and sharing, enabling rapid monetisation of media content.

Incoming VP, Americas at Blue Lucy, Dina Behar Hevert US operations will be headed by new VP Americas, Dina Behar Hevert. In a near 20-year industry career, Behar Hevert has encompassed broadcast transmission roles at Globecast FOX Sports and The Switch and business development positions for companies including SDI Media, SPG Studios and Deluxe.

She joins Blue Lucy from Emmy-winning language customisation company, The Kitchen, where she served as VP of business development.

Commenting on her appointment, Behar Hevert said, What attracted me to Blue Lucy is that their products answer a very real need in both the traditional media and entertainment world and in the broader media market. In particular, the flexibility they provide for integrating multiple tools into existing technology stacks is really impressive and I am genuinely excited to introduce Blue Lucy's solutions to the US market.

Julian Wright, CEO of Blue Lucy added, Expanding our team into the US is a natural next step for Blue Lucy and part of our strategic plan for growth. It was critical that we find the right person to help establish our first international division - someone who is enthusiastic about the value our products deliver and who has a deep understanding of the local market. We've found that in Dina and we're thrilled to have her on board.

LINK:	https://www.tvbeurope.com/business/red-white-and-blue-lucy-uk-media-te...
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