Some of the world's top creators joined Spotify at our L.A. campus today for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and grow their audiences. This marks our biggest update to podcasts on Spotify, including an exciting evolution of the name and brand of our accompanying platform to Spotify for Creators-all to better serve the multiformat needs of our community.
Guests mingled with Spotify leaders and employees, explored our cutting-edge production facilities, and attended panels to hear more about their business opportunities on Spotify. Among these creators was David Rosenthal, who cohosts Acquired with Ben Gilbert.
David Rosenthal, Colin Rosenblum, Samir Chaudry and Austin Lamon (Photo by Presley Ann/Getty Images for Spotify)
Acquired delves deep into the world's most fascinating companies, delivering one multihour, meticulously researched episode every six weeks or so. Since debuting in 2015, the show has become a podcast sensation. It has racked up more than 5.2 million listening hours on Spotify since 2019, with consumption hours tripling in the last year alone. And in September, Acquired packed San Francisco's Chase Center with 6,000 fans for a live show, which included a conversation with Spotify founder and CEO Daniel Ek.
With so much buzz about the future of podcasting, For the Record caught up with David to learn about Acquired's origins, the creative process behind the show, and the impact Spotify has had on its journey.
What inspired you to start your show? We were just friends with a common esoteric interest in company histories and wanted an excuse to scratch that itch and spend more time together. We had no idea or expectations that it would ever amount to anything more than a hobby, let alone change our lives so totally and completely!
How do you select the topics you cover? We just follow our interests! While we do have a long list of potential future companies to cover, after each episode Ben and I generally just ask ourselves, What are we most excited about doing right now? and go with that. Sometimes that's already on the list and sometimes it's not.
How has working with Spotify helped strengthen your connection with your fans? We can't overstate enough how much Spotify has done to make podcasts mainstream and grow the ecosystem over the past several years. There's no way we'd be able to reach an audience that's now in the millions without the platform Spotify has built!
What advice do you have for emerging creators? One, only do this if you love it. Not because there's no money in it-there is plenty. But the marketplace for content is so incredibly vast today that unless you're truly the most obsessed person in the world about your particular niche, someone else will do it better than you. (And they are only one click away, for your audience.) And I think the only way to be the most obsessed person in the world about something is to deeply love it.
Two, quality over quantity-always, always, always. One truly great episode per month is worth infinitely more than four or 10 mediocre ones.
Are there any Spotify features or tools that are especially helpful for you? We don't do video often, but when we do for something special (like our recent Chase Center show), being able to have it seamlessly integrate and sync with the audio version on Spotify is tremendously awesome.
Who are some of your favorite creators to follow? Resonant Arc (deep retro video game analysis). It's like Acquired for the old-school video games I grew up with.
What are you currently listening to? Ben Thompson's [Stratechery episode] on Meta's AI advantage.
Check out more coverage from Spotify's Now Playing event.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
Some of the world's top creators joined Spotify at our L.A. campus today for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and grow their audiences. This marks our biggest update to podcasts on Spotify, including an exciting evolution of the name and brand of our accompanying platform to Spotify for Creators-all to better serve the multiformat needs of our community.
