Some of the world's top creators joined Spotify at our L.A. campus today for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and grow their audiences. This marks our biggest update to podcasts on Spotify, including an exciting evolution of the name and brand of our accompanying platform to Spotify for Creators-all to better serve the multiformat needs of our community.
Guests mingled with Spotify leaders and employees, explored our cutting-edge production facilities, and attended panels to hear more about their business opportunities on Spotify. Among these creators was David Rosenthal, who cohosts Acquired with Ben Gilbert.
David Rosenthal, Colin Rosenblum, Samir Chaudry and Austin Lamon (Photo by Presley Ann/Getty Images for Spotify)
Acquired delves deep into the world's most fascinating companies, delivering one multihour, meticulously researched episode every six weeks or so. Since debuting in 2015, the show has become a podcast sensation. It has racked up more than 5.2 million listening hours on Spotify since 2019, with consumption hours tripling in the last year alone. And in September, Acquired packed San Francisco's Chase Center with 6,000 fans for a live show, which included a conversation with Spotify founder and CEO Daniel Ek.
With so much buzz about the future of podcasting, For the Record caught up with David to learn about Acquired's origins, the creative process behind the show, and the impact Spotify has had on its journey.
What inspired you to start your show? We were just friends with a common esoteric interest in company histories and wanted an excuse to scratch that itch and spend more time together. We had no idea or expectations that it would ever amount to anything more than a hobby, let alone change our lives so totally and completely!
How do you select the topics you cover? We just follow our interests! While we do have a long list of potential future companies to cover, after each episode Ben and I generally just ask ourselves, What are we most excited about doing right now? and go with that. Sometimes that's already on the list and sometimes it's not.
How has working with Spotify helped strengthen your connection with your fans? We can't overstate enough how much Spotify has done to make podcasts mainstream and grow the ecosystem over the past several years. There's no way we'd be able to reach an audience that's now in the millions without the platform Spotify has built!
What advice do you have for emerging creators? One, only do this if you love it. Not because there's no money in it-there is plenty. But the marketplace for content is so incredibly vast today that unless you're truly the most obsessed person in the world about your particular niche, someone else will do it better than you. (And they are only one click away, for your audience.) And I think the only way to be the most obsessed person in the world about something is to deeply love it.
Two, quality over quantity-always, always, always. One truly great episode per month is worth infinitely more than four or 10 mediocre ones.
Are there any Spotify features or tools that are especially helpful for you? We don't do video often, but when we do for something special (like our recent Chase Center show), being able to have it seamlessly integrate and sync with the audio version on Spotify is tremendously awesome.
Who are some of your favorite creators to follow? Resonant Arc (deep retro video game analysis). It's like Acquired for the old-school video games I grew up with.
What are you currently listening to? Ben Thompson's [Stratechery episode] on Meta's AI advantage.
Check out more coverage from Spotify's Now Playing event.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
Some of the world's top creators joined Spotify at our L.A. campus today for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and grow their audiences. This marks our biggest update to podcasts on Spotify, including an exciting evolution of the name and brand of our accompanying platform to Spotify for Creators-all to better serve the multiformat needs of our community.
