ITV America sets overall deal with Nobody's Hero, production label led by prolific unscripted creatives Christopher Potts and Jonty Nash
LOS ANGELES - (June 24, 2020) - ITV America is bringing unscripted entertainment veterans Christopher Potts and Jonty Nash into the fold, inking an overall deal with the dynamic duo's recently established production label Nobody's Hero. ITV America CEO David George made today's announcement.
Former Magical Elves colleagues and the creative minds behind such unscripted triumphs as Nailed It and Sugar Rush for Netflix, as well as the UK's Made in Chelsea, Potts and Nash joined forces in January 2020 to launch Nobody's Hero. In short order, they've set original unscripted projects with multiple streamers, including Netflix and Quibi, among others - as well as with HISTORY and NatGeo Wild.
Under their overall deal with ITV America, Potts and Nash will expand upon their brand of offbeat, highly original reality fare - creating, developing and producing projects alongside the ITV team, with access to the company's scale and infrastructure.
The deal was brokered by ITV America Executive Vice President of Business Development and Strategy Danielle Bibbo and by WME, which reps Nobodys Hero.
Chris and Jontys out of the box approach to IP and format creation in the US, with a particular focus on streaming, is just one of many places were headed with ITV America, said George. We welcome their refreshingly singular style and look forward to helping build Nobodys Hero into a powerhouse label within our portfolio.
Added Potts and Nash:
It's been famously said that, in Hollywood, nobody knows anything.' That includes us, but weve managed to make a few good guesses so far - and this deal with ITV America allows us to continue to do that, alongside a top-class, immensely supportive production and operations team.
Potts and Nash were both previously senior vice president of development at Magical Elves, where their credits included such high-profile hits as the Emmy-nominated Nailed It and Sugar Rush for Netflix, as well as Animal Planet's Cat vs. Dog.
The duo first crossed paths as development executives and producers at UK-based Tiger Aspect. Nash later became a development executive at Fremantle UK and a producer for BBC Worldwide, before moving to Los Angeles and producing live studio entertainment shows, such as ABC's Dancing with the Stars. He joined Magical Elves as vice president of development in 2013, shepherding series including Top Chef Junior for NBC, All in with Cam Newton for Nickelodeon and Cleveland Hustles for CNBC. Prior to launching Nobody's Hero with Potts, Nash was head of development for Mark Wahlberg's Unrealistic Ideas, where he sold series to HBO Max and Discovery, among others.
Meanwhile, following Tiger Aspect, Potts went on to head development at NBC Universal's Monkey Kingdom, where he created a range of formats and series, including Channel 4's BAFTA Award-winning Made in Chelsea (now in its 19th season). He joined Endemol Shine North America in 2015 as vice president of development - creating and shepherding projects including CNBC's Billion Dollar Buyer, MTV's Almost Impossible Game Show and Bravo's Stripped - and in 2016, reunited with Nash at Magical Elves, where he developed series including the celebrity reboot of NatGeo's Brain Games and Netflix's Kevin Hart: Don't F**k This Up.
About ITV America
ITV America, part of ITV Studios, is one of the largest independent producers of unscripted content in the US, producing more than 100 programs, totaling over 800 hours of content, in partnership with more than 40 networks and platforms. The company consists of six vertical production labels, including ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment and Good Caper Content, with series such as: Emmy-winning Queer Eye (Netflix); Love Island (CBS); Fixer Upper (HGTV); Hell's Kitchen (FOX); The Real Housewives of New Jersey (Bravo); and Pawn Stars, Alone and Forged in Fire (HISTORY), among many others.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
ITV America sets overall deal with Nobody's Hero, production label led by prolific unscripted creatives Christopher Potts and Jonty Nash
