ITV America sets overall deal with Nobody's Hero

25/06/2020

ITV America sets overall deal with Nobody's Hero, production label led by prolific unscripted creatives Christopher Potts and Jonty Nash

LOS ANGELES - (June 24, 2020) - ITV America is bringing unscripted entertainment veterans Christopher Potts and Jonty Nash into the fold, inking an overall deal with the dynamic duo's recently established production label Nobody's Hero. ITV America CEO David George made today's announcement.

Former Magical Elves colleagues and the creative minds behind such unscripted triumphs as Nailed It and Sugar Rush for Netflix, as well as the UK's Made in Chelsea, Potts and Nash joined forces in January 2020 to launch Nobody's Hero. In short order, they've set original unscripted projects with multiple streamers, including Netflix and Quibi, among others - as well as with HISTORY and NatGeo Wild.

Under their overall deal with ITV America, Potts and Nash will expand upon their brand of offbeat, highly original reality fare - creating, developing and producing projects alongside the ITV team, with access to the company's scale and infrastructure.

The deal was brokered by ITV America Executive Vice President of Business Development and Strategy Danielle Bibbo and by WME, which reps Nobodys Hero.

Chris and Jontys out of the box approach to IP and format creation in the US, with a particular focus on streaming, is just one of many places were headed with ITV America, said George. We welcome their refreshingly singular style and look forward to helping build Nobodys Hero into a powerhouse label within our portfolio.

Added Potts and Nash:

It's been famously said that, in Hollywood, nobody knows anything.' That includes us, but weve managed to make a few good guesses so far - and this deal with ITV America allows us to continue to do that, alongside a top-class, immensely supportive production and operations team.

Potts and Nash were both previously senior vice president of development at Magical Elves, where their credits included such high-profile hits as the Emmy-nominated Nailed It and Sugar Rush for Netflix, as well as Animal Planet's Cat vs. Dog.

The duo first crossed paths as development executives and producers at UK-based Tiger Aspect. Nash later became a development executive at Fremantle UK and a producer for BBC Worldwide, before moving to Los Angeles and producing live studio entertainment shows, such as ABC's Dancing with the Stars. He joined Magical Elves as vice president of development in 2013, shepherding series including Top Chef Junior for NBC, All in with Cam Newton for Nickelodeon and Cleveland Hustles for CNBC. Prior to launching Nobody's Hero with Potts, Nash was head of development for Mark Wahlberg's Unrealistic Ideas, where he sold series to HBO Max and Discovery, among others.

Meanwhile, following Tiger Aspect, Potts went on to head development at NBC Universal's Monkey Kingdom, where he created a range of formats and series, including Channel 4's BAFTA Award-winning Made in Chelsea (now in its 19th season). He joined Endemol Shine North America in 2015 as vice president of development - creating and shepherding projects including CNBC's Billion Dollar Buyer, MTV's Almost Impossible Game Show and Bravo's Stripped - and in 2016, reunited with Nash at Magical Elves, where he developed series including the celebrity reboot of NatGeo's Brain Games and Netflix's Kevin Hart: Don't F**k This Up.

About ITV America

ITV America, part of ITV Studios, is one of the largest independent producers of unscripted content in the US, producing more than 100 programs, totaling over 800 hours of content, in partnership with more than 40 networks and platforms. The company consists of six vertical production labels, including ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment and Good Caper Content, with series such as: Emmy-winning Queer Eye (Netflix); Love Island (CBS); Fixer Upper (HGTV); Hell's Kitchen (FOX); The Real Housewives of New Jersey (Bravo); and Pawn Stars, Alone and Forged in Fire (HISTORY), among many others.

LINK:	https://www.itv.com/presscentre/press-releases/itv-america-sets-overal...
	See more stories from itv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026