ITV America sets overall deal with Nobody's Hero, production label led by prolific unscripted creatives Christopher Potts and Jonty Nash
LOS ANGELES - (June 24, 2020) - ITV America is bringing unscripted entertainment veterans Christopher Potts and Jonty Nash into the fold, inking an overall deal with the dynamic duo's recently established production label Nobody's Hero. ITV America CEO David George made today's announcement.
Former Magical Elves colleagues and the creative minds behind such unscripted triumphs as Nailed It and Sugar Rush for Netflix, as well as the UK's Made in Chelsea, Potts and Nash joined forces in January 2020 to launch Nobody's Hero. In short order, they've set original unscripted projects with multiple streamers, including Netflix and Quibi, among others - as well as with HISTORY and NatGeo Wild.
Under their overall deal with ITV America, Potts and Nash will expand upon their brand of offbeat, highly original reality fare - creating, developing and producing projects alongside the ITV team, with access to the company's scale and infrastructure.
The deal was brokered by ITV America Executive Vice President of Business Development and Strategy Danielle Bibbo and by WME, which reps Nobodys Hero.
Chris and Jontys out of the box approach to IP and format creation in the US, with a particular focus on streaming, is just one of many places were headed with ITV America, said George. We welcome their refreshingly singular style and look forward to helping build Nobodys Hero into a powerhouse label within our portfolio.
Added Potts and Nash:
It's been famously said that, in Hollywood, nobody knows anything.' That includes us, but weve managed to make a few good guesses so far - and this deal with ITV America allows us to continue to do that, alongside a top-class, immensely supportive production and operations team.
Potts and Nash were both previously senior vice president of development at Magical Elves, where their credits included such high-profile hits as the Emmy-nominated Nailed It and Sugar Rush for Netflix, as well as Animal Planet's Cat vs. Dog.
The duo first crossed paths as development executives and producers at UK-based Tiger Aspect. Nash later became a development executive at Fremantle UK and a producer for BBC Worldwide, before moving to Los Angeles and producing live studio entertainment shows, such as ABC's Dancing with the Stars. He joined Magical Elves as vice president of development in 2013, shepherding series including Top Chef Junior for NBC, All in with Cam Newton for Nickelodeon and Cleveland Hustles for CNBC. Prior to launching Nobody's Hero with Potts, Nash was head of development for Mark Wahlberg's Unrealistic Ideas, where he sold series to HBO Max and Discovery, among others.
Meanwhile, following Tiger Aspect, Potts went on to head development at NBC Universal's Monkey Kingdom, where he created a range of formats and series, including Channel 4's BAFTA Award-winning Made in Chelsea (now in its 19th season). He joined Endemol Shine North America in 2015 as vice president of development - creating and shepherding projects including CNBC's Billion Dollar Buyer, MTV's Almost Impossible Game Show and Bravo's Stripped - and in 2016, reunited with Nash at Magical Elves, where he developed series including the celebrity reboot of NatGeo's Brain Games and Netflix's Kevin Hart: Don't F**k This Up.
About ITV America
ITV America, part of ITV Studios, is one of the largest independent producers of unscripted content in the US, producing more than 100 programs, totaling over 800 hours of content, in partnership with more than 40 networks and platforms. The company consists of six vertical production labels, including ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment and Good Caper Content, with series such as: Emmy-winning Queer Eye (Netflix); Love Island (CBS); Fixer Upper (HGTV); Hell's Kitchen (FOX); The Real Housewives of New Jersey (Bravo); and Pawn Stars, Alone and Forged in Fire (HISTORY), among many others.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
ITV America sets overall deal with Nobody's Hero, production label led by prolific unscripted creatives Christopher Potts and Jonty Nash
