
Synergetic offers professional studio for corporate and music clients complete with full Elation rig posted: 22/10/2020
Pennsylvania-based production house takes advantage of a growing demand for a professional setting to create video content or host live virtual events
Production and rental houses across the entertainment technology industry have had to think creatively in order to continue to serve the industry and stay in business. One of the more successful has been Synergetic of Bensalem, Pennsylvania, who has converted a portion of their warehouse to a professional TV studio for live streaming complete with a full Elation Professional lighting system.
President and CEO at Synergetic, Jason Weldon, says that opening the studio has allowed them to pivot from their usual business of supplying entertainment technology gear for live events in the Mid-Atlantic region. We've been able to offer customers the ability to hold a virtual event in a professional setting, he says while acknowledging that the redirection to a live streaming and professional recording space has also been an economic lifesaver. While we're not 100% or anywhere close to it, it has allowed us to stay in business and offer something unique, easy and useful for our customer base.
Last spring, it took the team at Synergetic a month to solve how they were going to make the pivot to a TV studio space and another few weeks to educate and train themselves on the setup. It's a TV studio so it's a different ballgame compared to our usual touring setup, Weldon states. Once it got out and people saw what could be done, our customers got excited. We've been able to give them a nice solution at an affordable price to hold a professional online event and importantly we were able to keep some jobs and pay some bills.
The Synergetic studio setup went through three revisions before Weldon and his team were satisfied with the result. Beginning in mid-April, an initial setup was deemed too small after a few in-house events. Setup number two was larger but not the right dimensions so after tearing it down and rebuilding they finally got a space they were proud to offer their clientele. By Memorial Day, the studio space was ready, just in time to offer customers a nice presentation space for the summer.
The final space is 55 feet wide by 200 long with plenty of room for cameras and control. Weldon describes it as a space that looks good, is professional, sounds and looks great, is mixed well, and at an affordable cost. The extra room we added lengthwise opened it up for putting more people on the stage set and it gives us much better camera angles where we can do sweeping shots and layered looks with depth. The 5,000 square foot studio has everything a client needs: lighting, audio, video, cameras, teleprompters, mics, mixers, staging and more. Synergetic technicians, including lighting design assistance, are also available.
The lighting setup is made up of 12 Artiste Picasso , 6 Artiste DaVinci and 12 Rayzor 760 LED moving heads along with 12 Platinum Beam 5R movers and 14 Seven Batten strip lights to uplight a backdrop drape. We don't need ellipsoidals because the Picassos with framing shutters act as a Leko, and we can control the LED refresh rate so they work well with the cameras. The DaVinci's give us color and graphics possibilities and the Rayzors we use as eye candy, which works great for the bands that come in. The 5Rs create great beam effects. Weldon adds, It's been a workhorse rig and makes the stage look great.
Bands and musical artists hold virtual concerts, create music videos, or even use the studio as a professional rehearsal space, while corporations and non-profits use it as a professional setting to deliver messages and updates, or to raise funds, instead of broadcasting from a modest living room or inadequate home office. Businesses also use it as a backdrop for social media content or as a product launch setting.
The fixtures work well in both environments, corporate and band, Weldon says, and the positioning was thought out with both a corporate and a concert client in mind. For corporate clients the look is clean with not a lot of fixtures in the shot while for musical clients they can move cameras back far enough to see more of the rig. Although clients do have the possibility of adjusting or adding to the rig, Weldon says most have been very happy with the setup the way it is.
With an eye to the future, another motivation for opening the studio was to stay in front of people who can potentially use Synergetic when the industry gets back working again. Whether or not that means the studio will remain open long term, like so many, Weldon says who knows what the future holds. He does anticipate though keeping the studio operational through 2021.
Synergetic
776 Haunted Ln
Bensalem, PA 19020
Tel: (215) 633-1200
info@sslproductions.com
www.sslproductions.com
About Elation Professional
Based in California with facilities in Florida and Mexico City, as well as European offices in The Netherlands, Elation designs and manufactures a comprehensive range of innovative lighting and video products known for its superior performance, excellent efficiency, and outstanding price:value ratio, all backed by a hard-earned reputation for Total Support. Through nearly three decades of intelligent lighting development, our mission has always been simple: to provide best-in-class products and service while offering the best value:performance ratio in the industry, helping show designers and producers achieve their vision. From discharge to LED, intelligent to conventional, Elation products continue to be a part of the industry's most exciting projects across the globe and our list of references is always growing.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...
16/06/2026
Limecraft today announced the availability of Limecraft 2026.4, the fourth of eight planned platform releases this year. The update introduces Team-Based Access...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design
The Alliance for IP Media Solutions (AIMS) today announced t...
16/06/2026
Share your views on Screen Australia and the future of the industry 15 June 2026
Your feedback matters.
Following the instrumental insights provided in 2025,...
15/06/2026
One of the more exciting internal video production divisions within a college at...
15/06/2026
The deal valued at $22 Billion is expected to close in the first half of 2027...
15/06/2026
Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...
15/06/2026
TikTok and Panini have announced a partnership to bring a digital collectible ca...
15/06/2026
Cosm and Monster Energy have announced the debut of the first full-dome immersiv...
15/06/2026
Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...
15/06/2026
FanConnect has announced a partnership with Extreme Networks integrating FanConn...
15/06/2026
Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19
LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...
15/06/2026
Innovative three-band soft synth introduced
UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each op...
15/06/2026
Applications now open for 2026
The Oram Awards have returned for 2026 to celebrate the unusual, unique and unfiltered creative worlds of women and gender-di...
15/06/2026
New intelligent auto-fader plug-in revealed
PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...
15/06/2026
4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS
15 June, 2026
Media releases
Match had a Total TV average audience of 3.035 million, with over ...
15/06/2026
SBS Head of Commissioning John Godfrey to depart after 18 years
15 June, 2026
Media releases
SBS Head of Commissioning John Godfrey will depart the broadca...
15/06/2026
Greater Manchester Police installs Rohde & Schwarz security scanner for custody ...
15/06/2026
Insights from NAGRAVISION's latest industry webinar featuring One Hungary, Liberty Global and Media Press Group
In this blog, Laura Rognoni explores the k...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience
Grass Valley today announced that the Richmond Flying Sq...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
15/06/2026
Techtel Completes Media Production Setup for a major AFL sporting organisation
Sports
15 June Written By Suzanne Costello
(Sydney, Australia 15 June 2026)...
15/06/2026
Monday 15 June 2026
Sky News takes viewers inside Minab in new film investigati...
15/06/2026
Fox Corporation to Acquire Roku, Inc. Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability
...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...