Creativepool Annual 2024: The Most Awards Launched at Sinfonia Smith Square
Brie Clayton September 7, 2024
0 Comments
The creative industry's most anticipated event, the launch of the Creativepool Annual 2024, took place this week at the newly named Sinfonia Smith Square in London. This year's Annual celebrated the very best in creativity, showcasing a shortlist that highlighted the pinnacle of talent from agencies, brands, and individuals worldwide.
A Landmark Year for Creative Excellence
In its 11th year, the Creativepool Annual continued to set the benchmark for creative recognition, highlighting groundbreaking work from both established and emerging names in the industry. This year's Annual was particularly noteworthy, marking the first time in its history that there were two Grand Prix winners, both awarded to Edelman for their exceptional contributions.
In total, 350 winners were recognised this year, making it the largest celebration of creative talent in the event's history. Notably, this included a record-breaking 34 Gold awards, underscoring the high calibre of entries across all categories.
Expanding Horizons: New Categories and Honours
Reflecting the ever-evolving creative landscape, the 2024 Annual introduced four new categories: Art, Artificial Intelligence, Self-Initiated, and Spatial Design. These additions highlighted Creativepool's commitment to embracing emerging fields and innovative practices.
This year also saw the introduction of the inaugural awards for Network of the Year and Design Agency of the Year, with AKQA and SomeOne both securing these prestigious titles in both the Judges' and People's Choice categories.
In a historic first, the Best Agency to Work For award resulted in a two-way tie, with different agencies equally impressing both the judges and the Creativepool community. This unique outcome emphasised the diverse and dynamic nature of today's creative workplaces.
Creativepool Annual 2024 Award Ceremony: An Unmissable Event
The grand reveal of this year's Annual 2024 winners occurred on September 5th, 2024, at the elegant Sinfonia Smith Square, London, UK. The exclusive invite-only event gathered some of the world's most creative companies, brands, and agencies alongside our esteemed panel of judges and industry leaders.
We revealed this year's Annual winners, including those selected by our judges and the People's Choice winner in each category. This year's Creativepool Annual Shortlist was our best yet, reflecting the incredible talent and companies that make up our vibrant community. Once again, the record for People's Choice voting was broken, with tens of thousands of people casting their votes.
Not Your Everyday Award Ceremony
Creativepool is renowned for doing things a little differently, and the Annual launch was no exception. Held at Sinfonia Smith Square, our new venue since last year, the Annual Launch was far from the typical table-driven, four-hour sit-down affair. Instead, attendees had the freedom to move and mingle or relax in the bar downstairs.
With an open bar serving the best in free wine, beers, and champagne, guests were well-lubricated for a night of celebration in style. Canap s and bowl food circulated throughout the night, ensuring everyone was well-fuelled as they connected with peers, shared ideas, and celebrated the achievements of the global creative community.
The Industry's Most Award
Dubbed the Most Award for its innovation and impact, the Creativepool Annual 2024 was more than just a trophy; it was a gateway to global exposure and industry acclaim. As the most distributed creative award, it guaranteed unparalleled visibility, with tens of thousands of copies reaching key decision-makers in agencies and brands worldwide.
The Annual also stood out as the only award offering a dual chance to win through both a traditional jury and a People's Choice vote, ensuring broad-based recognition of creative excellence.
Judging and People's Choice
The judging panels for this year's Annual comprised top-tier creatives and marketers from leading global brands and agencies, including TAG HEUER, Coca-Cola, IMAX, Grey, Media.Monks, VML, and FCB.
The People's Choice vote offered the entire Creativepool community a chance to participate in selecting winners, making the Annual the only award in the creative industry to embrace such a democratic approach.
Commitment to Innovation and Sustainability
In addition to its global reach and dual recognition system, the Creativepool Annual stood out as the industry's only carbon-positive award. A portion of all profits was dedicated to reforestation and woodland protection initiatives, reflecting Creativepool's commitment to environmental responsibility.
Every shortlisted entrant also received constructive feedback from the judging panel, providing invaluable insights into the impact of their work.
September 13, 2024Sculpting Reimagined: Maxon Releases ZBrush for iPadTake the power of ZBrush on the go with reimagined UI, unrivaled
September 12, 2024Blackmagic Design Announces Blackmagic PYXIS Monitor!New cinematic monitoring solution for Blackmagic PYXIS cameras with bright HDR touchscreen, camera
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Creativepool Annual 2024: The Most Awards Launched at Sinfonia Smith Square 
