
Ross Video Makes it Real at NAB Show 2023
Brie Clayton March 28, 2023
0 Comments
Company Unlocks Video Production Innovation through Hyperconverged Platform, LED Displays, XR Graphics and Cloud Innovation
Ross Video announced today that its theme for the 2023 NAB Show, From idea to audience, let's make it real, will highlight the production possibilities unlocked by the range of solutions the company is bringing to this year's show. These product innovations enhance the capabilities and delivery of live video production workflows, spanning hyperconverged solutions, LED displays, XR graphics and cloud technology. Ross will showcase its complete end-to-end workflow solutions for live broadcast, worship, esports, stadium, studio and stage environments at Booth N2201 in Las Vegas, April 16-19, 2023.
Ultrix FR12 Router
Hyperconverged
Ultrix Hyperconverged platform dramatically shrinks the broadcast infrastructure footprint with massive savings in space, cabling and power consumption. The new Ultrix FR12 combines 288 288 12G Routing, Audio Processing, Audio Mixing, MultiViewers, Frame Syncs, Production Switchers and more into a configurable package. Solution Architects will be on hand at the booth and available to discuss applications and aid in putting together Ross technology solutions.
Production Switcher Game Changer
As part of NAB, Ross will demonstrate the latest advancements to its Carbonite and Acuity production switchers, plus something new: a game changing product set to be revealed during the show.
Production Graphics
The full suite of Ross graphics systems and workflows will be on display, offering live hands-on demos alongside new versions of XPression, XPression Tessera, XPression Maps and the Piero 3D Sports Analysis system. For those needing assistance with a new graphics or election package, stadium update, virtual set or DashBoard custom control panel, Ross' Creative Services team Rocket Surgery will be on hand to consult.
Integrated LED Experiences
In 2021 Ross acquired D3LED, adding core LED display technology to its portfolio. Building upon that technology, Ross will launch two new uncompromising families of LED display, processing engines and remote power at the show. Visitors to the booth can view displays in applications for Sports and Live Events, Extended Reality and Digital Signage.
Extended Reality (XR) Production
With LED displays, robotic camera systems, camera tracking and the latest in rendering performance, Ross now has the necessary pieces to complete its XR puzzle. Live demonstrations will showcase the benefits XR can deliver - flexible studio space, reduced set costs, faster production and higher quality output. Visitors to the Ross booth can also preview Voyager 5.1, which harnesses the latest Unreal Game Engine and new Nanite dynamic polygon and Lumen dynamic lighting technologies.
Ross Production Cloud
The Ross Production Cloud (RPC) suite of products provides users with the flexibility and rapid deployment speeds of a full video production solution deployable in public or private clouds. RPC is currently in active customer deployments and will be demonstrated live on the floor at NAB.
Related COW News
March 27, 2023Archiware Announces S3 Object Archive at NAB Show 2023Archiware GmbH, expert in data management software, presents the latest developments of
March 27, 2023New Matchpad Module in Chyron LIVE 1.3 Simplifies and Accelerates Graphics Playout for Live SoccerChyron today announced that version 1.3 of the Chyron LIVE cloud-native live
Production Workflow
From ingest to playout to newsroom automation, Ross will demonstrate how to turn an idea into reality using modern workflow tools.
Jeff Moore EVP CMO Ross
This year will be our biggest footprint ever at NAB, spanning a show floor of 10,000 square feet and our largest ever showcase of new products and complete end-to-end solutions, said Jeff Moore, executive vice president and chief marketing officer at Ross Video. From hyperconverged and cloud innovations to end-to-end LED solutions and XR graphics, our cutting-edge technology continues to shape the future of live production and transform the way content is created and shared around the world.
Ross Video will raise the curtain on NAB 2023 with its now-traditional evening keynote and reception at the Tuscany Suites & Casinos, Saturday, April 15, 5-7pm. Register to watch the Ross Video NAB 2023 virtually here.
To learn more about Ross Video's other significant advancements across numerous product lines featured at NAB 2023, click here.
###
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
PlayBox Neo has taken 24/7 playout for the news outlet Cheddar to the cloud. Powered by PlayBox Neo's own CDN and the full PlayBox Neo Suite media platform,...
03/11/2026
Blendkit for Unreal
Brie Clayton November 3, 2026
0 Comments
Blendkit expands ecosystem with new Unreal Engine integration alongside 8th anniversary l...
03/11/2026
Blackmagic Design Announces New UltraStudio Express HD
Brie Clayton November 3, 2026
0 Comments
New capture and playback solution with 3G-SDI, HDMI an...
03/11/2026
Berklee Artists Return for Performances at Bostons Snowport Holiday Market Presented through a partnership between Snowport, Mohegan Sun, and Berklee, the wee...
03/11/2026
Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
SmallHD announced the launch of the new Focus 504 Monitor, featuring a low-profile form factor, die-cast aluminum construction, professional-grade I/O, and the ...
03/11/2026
Gaffer Webb helped light the pivotal Kill Room scene with Astera QuikSpot...
03/11/2026
IllusionFX 1.1 is Out!
Alex Perea November 2, 2026
0 Comments
More tools, more creative freedom.
Graph editor. Shape your animation curves with preci...
03/11/2026
Rowan University Explores Virtual Production Workflows
Brie Clayton November 2, 2026
0 Comments
Students work across camera tracking, compositing and ...
03/11/2026
How to Hand Over an After Effects Project So the Next Person Can Open It
Ozgur Gorgun November 2, 2026
0 Comments
Most After Effects projects get open...
03/11/2026
Demand for advanced chips is rising. The processes to build them are getting mor...
02/11/2026
The founder/CEO says new app combines JWS content and scoreboard with real-time ...
02/11/2026
The men's and women's Villanova and Notre Dame basketball teams will get...
02/11/2026
CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...
02/11/2026
Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation
The WTA (Women's ...
02/11/2026
UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...
02/11/2026
Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...
02/11/2026
ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...
02/11/2026
X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...
02/11/2026
UK outside broadcast specialist Cloudbass has completed a proof of concept for s...
02/11/2026
Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...
02/11/2026
The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...
02/11/2026
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...
02/11/2026
RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...
02/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
02/11/2026
VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus
The pain of parting is nothing to the joy of meet...
02/11/2026
Latest virtual session musician announced
The latest expansion for Celemony's Tonalic library centres around Arianna Powell, a session guitarist whose p...
02/11/2026
7-14 November 2026
VEMIA's latest vintage gear auction is set to take place between 7-14 November 2026, and will be followed by their Second Chance Sund...
02/11/2026
Combines six processors with LFOs, envelope follower & macros
Pine DSP's latest offering brings together a set of six virtual processors, houses them in...
02/11/2026
Rohde & Schwarz presents a new generation of DC power supplies with five interco...
02/11/2026
Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's network...
02/11/2026
Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handboo...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...