
Ross Video Makes it Real at NAB Show 2023
Brie Clayton March 28, 2023
0 Comments
Company Unlocks Video Production Innovation through Hyperconverged Platform, LED Displays, XR Graphics and Cloud Innovation
Ross Video announced today that its theme for the 2023 NAB Show, From idea to audience, let's make it real, will highlight the production possibilities unlocked by the range of solutions the company is bringing to this year's show. These product innovations enhance the capabilities and delivery of live video production workflows, spanning hyperconverged solutions, LED displays, XR graphics and cloud technology. Ross will showcase its complete end-to-end workflow solutions for live broadcast, worship, esports, stadium, studio and stage environments at Booth N2201 in Las Vegas, April 16-19, 2023.
Ultrix FR12 Router
Hyperconverged
Ultrix Hyperconverged platform dramatically shrinks the broadcast infrastructure footprint with massive savings in space, cabling and power consumption. The new Ultrix FR12 combines 288 288 12G Routing, Audio Processing, Audio Mixing, MultiViewers, Frame Syncs, Production Switchers and more into a configurable package. Solution Architects will be on hand at the booth and available to discuss applications and aid in putting together Ross technology solutions.
Production Switcher Game Changer
As part of NAB, Ross will demonstrate the latest advancements to its Carbonite and Acuity production switchers, plus something new: a game changing product set to be revealed during the show.
Production Graphics
The full suite of Ross graphics systems and workflows will be on display, offering live hands-on demos alongside new versions of XPression, XPression Tessera, XPression Maps and the Piero 3D Sports Analysis system. For those needing assistance with a new graphics or election package, stadium update, virtual set or DashBoard custom control panel, Ross' Creative Services team Rocket Surgery will be on hand to consult.
Integrated LED Experiences
In 2021 Ross acquired D3LED, adding core LED display technology to its portfolio. Building upon that technology, Ross will launch two new uncompromising families of LED display, processing engines and remote power at the show. Visitors to the booth can view displays in applications for Sports and Live Events, Extended Reality and Digital Signage.
Extended Reality (XR) Production
With LED displays, robotic camera systems, camera tracking and the latest in rendering performance, Ross now has the necessary pieces to complete its XR puzzle. Live demonstrations will showcase the benefits XR can deliver - flexible studio space, reduced set costs, faster production and higher quality output. Visitors to the Ross booth can also preview Voyager 5.1, which harnesses the latest Unreal Game Engine and new Nanite dynamic polygon and Lumen dynamic lighting technologies.
Ross Production Cloud
The Ross Production Cloud (RPC) suite of products provides users with the flexibility and rapid deployment speeds of a full video production solution deployable in public or private clouds. RPC is currently in active customer deployments and will be demonstrated live on the floor at NAB.
Related COW News
March 27, 2023Archiware Announces S3 Object Archive at NAB Show 2023Archiware GmbH, expert in data management software, presents the latest developments of
March 27, 2023New Matchpad Module in Chyron LIVE 1.3 Simplifies and Accelerates Graphics Playout for Live SoccerChyron today announced that version 1.3 of the Chyron LIVE cloud-native live
Production Workflow
From ingest to playout to newsroom automation, Ross will demonstrate how to turn an idea into reality using modern workflow tools.
Jeff Moore EVP CMO Ross
This year will be our biggest footprint ever at NAB, spanning a show floor of 10,000 square feet and our largest ever showcase of new products and complete end-to-end solutions, said Jeff Moore, executive vice president and chief marketing officer at Ross Video. From hyperconverged and cloud innovations to end-to-end LED solutions and XR graphics, our cutting-edge technology continues to shape the future of live production and transform the way content is created and shared around the world.
Ross Video will raise the curtain on NAB 2023 with its now-traditional evening keynote and reception at the Tuscany Suites & Casinos, Saturday, April 15, 5-7pm. Register to watch the Ross Video NAB 2023 virtually here.
To learn more about Ross Video's other significant advancements across numerous product lines featured at NAB 2023, click here.
###
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
University of Washington Intercollegiate Athletics has brought its new Sundodger Studios production facility on air, with Grass Valley cameras and production sw...
20/10/2026
Live demos will include upgrades for the X510 bonding router, self-serve management for NetConnect data plans and a technology preview of future developments
...
20/10/2026
Jigsaw24 has appointed Alex Battrick as Pre-Sales Solution Consultant, strengthening its technical expertise as the company expands its offering across live pro...
20/10/2026
COW Jobs: Toronto Freelance Crew Call - Your Story - open, ongoing
Brie Clayton October 19, 2026
0 Comments
Toronto Freelance Crew Call - Your Story (...
20/10/2026
Give your photos a second chance with Open Eyes in Lightroom on mobile
Shambhavi Kadam October 19, 2026
0 Comments
You know the frustration. Everyone ...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
LA JOLLA, CA-The Scripps Research Alumni Network has announced the two divisional winners of its inaugural awards program, created to honor institute alumni for...
20/10/2026
2026 UNTAPPED Development Lab participants announced 20 October 2026
Top (L-R): Becki Bouchier, Carly Brand, Leslie Hornung. Bottom (L-R): Joseph Meldrum, Elle...
20/10/2026
Boston Conservatory Center Stage Presents Romantic Musical Comedy She Loves Me Conservatory musical theater students will perform the charming production, set...
20/10/2026
Rachel McFarlanes American Dialogue Premieres at Carnegie Hall The alum composer and violinists commissioned work is part of Sphinx Virtuosis nationwide tour ...
20/10/2026
Presented by Ger Gilroy this new RT podcast kicks off with an exclusive interview with Mayo GAA star Cillian O'Connor
Ger Gilroy hosts Howler Sport, RT &...
19/10/2026
The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...
19/10/2026
Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...
19/10/2026
The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...
19/10/2026
KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...
19/10/2026
Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...
19/10/2026
PSSI Global Services has promoted Tracy Michaels to Vice President of Engineering, a newly created position. Michaels has been a member of PSSI's engineerin...
19/10/2026
Gone are the days of needing a large budget or a full army of technologies to ex...
19/10/2026
New compact interface packs in eight mic pres
MOTU's latest audio interface manages to pack a generous amount of connectivity into compact portable encl...
19/10/2026
Eurorack string range gains three new modules
ADDAC System have just announced the launch of three new modules for their innovative Four Strings Series, a s...
19/10/2026
Drum modules now available as pre-built system
Erica Synths have just introduced a new bundle that brings their praised Eurorack drum modules together into ...
19/10/2026
Pick your favourite gear from 2026
The annual SOS Awards are now underway, and as always, we're asking readers to help us choose the best pro-audio rele...
19/10/2026
Live volleyball propels Polsat to the number one position for the first time in 2026
Warsaw, Poland, 19.10.26 - Nielsen, a global leader in audience measuremen...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/10/2026
LA JOLLA, CA-Artificial intelligence has already demonstrated great promise in m...
19/10/2026
Building on nearly five decades of experience, Hiltron Communications is one of Europes longest established specialists in the design, integration and maintenan...
19/10/2026
Sobatech Group Takes Its Production Model Remote with Blackmagic Design
Brie Clayton October 18, 2026
0 Comments
Multi output production supports loca...
19/10/2026
In the cavernous hall of Kraftwerk, a former power station in Berlin, German Chancellor Friedrich Merz and NVIDIA founder and CEO Jensen Huang sat down to discu...
19/10/2026
The Barcelona Supercomputing Center (BSC)'s AI Factory Accelerator Programme...
19/10/2026
Slow internet leaves millions apologising for their connectionMonday 19 October 2026
Brits are saying sorry, my Wi-Fi is playing up almost twice a week
Brit...
19/10/2026
The future of quantum technologies will depend not only on scientific breakthroughs, but on whether nations, sectors and communities are given a meaningful voic...
19/10/2026
At a creative industry event that took place today in Berlin - hosted in collabo...
18/10/2026
Pliant Technologies Showcases New CrewCom Flex at NAB New York 2026
Brie Clayton October 18, 2026
0 Comments
Pliant Technologies is highlighting its n...
18/10/2026
October 18 2026, 21:30 (PDT) Dolby Cinema Expands Its India Footprint with Kera...
17/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executi...
17/10/2026
By Ramona Flume
Speaking out against injustice rarely comes without a price. Th...
17/10/2026
Two new kit options introduced
Roland's entry-level V-Drum series has just been refreshed, gaining two new kit options that promise the best balance of ...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...