AI In The Workplace: Perspectives From Media Professionals
Melanie Ciotti June 10, 2024
0 Comments
As artificial intelligence (AI) becomes increasingly integrated into the workplace, professionals across every industry are navigating the opportunities and challenges presented by this transformative technology.
Media production, with its emphasis on creativity and innovation, is no exception. Creative teams in video production, photography, and content creation are at the forefront of embracing AI-driven technologies. In fact, it's hard to attend any industry event these days without the theme of AI taking center stage.
But, how do employees really feel about this AI revolution? Is AI a net positive for professionals in media production, or are the skeptics on to something?
To answer these questions, we turn to Workable's AI in Hiring & Work survey, which draws insights from 950 hiring managers in the US and UK across various industries. Let's take a closer look at the findings and apply them to the world of media production.
AI-generated with firefly.adobe.com
How Do Employees Feel About AI In The Workplace? Gone are the days when AI was viewed only as a threat. Today, it's a powerful ally for media professionals and employees worldwide. According to the survey, a staggering 72% of workers feel comfortable using AI technologies, signaling widespread acceptance of AI integration in the workplace across various industries.
Additionally, 71% of professionals report experiencing minimal or no job disruption due to AI. This suggests that many have embraced AI in their daily work routines without the negative side effects touted by naysayers.
In other words, AI is seen as a net positive for a majority of workers. This positive sentiment extends to media production, where creative teams are leveraging AI-driven tools to enhance their craft and stay ahead of the curve-rather than shying away from them in fear of being replaced.
AI-generated with firefly.adobe.com
What Is The Overall Impact Of AI On Team Morale? The integration of AI has had a profound impact on team morale as well. Workable found that over half (52.4%) of professionals surveyed reported a positive influence on morale following AI integration. Furthermore, over 90% of professionals reported either positive or no significant change in their team's morale following the integration of AI. This stability suggests that AI adoption is becoming increasingly normalized in the workplace.
Optimism echoes throughout creative industries, too. Whether it's streamlining editing processes, optimizing content distribution, or automating repetitive tasks, AI is empowering creative teams to work more efficiently and collaboratively than ever before.
AI-generated with firefly.adobe.com
How Do Skeptics Feel About AI In The Workplace? Despite the overwhelmingly positive outlook, some professionals harbor concerns about the widespread adoption of AI.
Only 5.2% of professionals surveyed reported that team morale was negatively affected by AI. Job security, changes to traditional workflows, and the fear of AI replacing human creativity are among the top apprehensions-all valid concerns for AI in media production.
However, it is important to remember that AI is a tool to augment human capabilities, not replace them entirely. In creative industries like video and audio production, AI promises to grant media professionals more time to focus on the art that demands human touch. By embracing AI as a catalyst for innovation and creativity, media professionals can harness AI's potential to drive meaningful change in their field.
AI-generated with firefly.adobe.com
What's The Bottom Line? In conclusion, as professionals navigate the integration of AI into their workflows, they are met with a spectrum of emotions ranging from optimism to skepticism. Despite concerns about job security and role changes, the overarching sentiment is one of acceptance and adaptation, as professionals recognize the transformative potential of AI to drive innovation and efficiency in the workplace.
Specifically in media production, AI can have a significant impact in saving time and conserving resources within a workflow, and enabling creatives to spend more time creating. From generative AI and automated content creation to personalized audience engagement strategies, the possibilities are endless. The key lies in striking a balance between AI-driven automation and human creativity.
Bear in mind that, while AI continues to shape the media production industry with streamlined processes and improved efficiencies, it's human ingenuity that ultimately drives innovation and sets the creative vision in motion.
Learn more about AI integration for media production teams.
June 11, 2024Creating The GentlemenThe 2024 Netflix series, The Gentlemen, was created by Guy Ritchie as
June 11, 2024Meta's The Faceless Lady VR Series Graded with DaVinci Resolve StudioBicoastal post production workflow completed using Blackmagic Cloud. Blackmagic Design today announced that Supervising Colorist
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
AI In The Workplace: Perspectives From Media Professionals 
