
AI In The Workplace: Perspectives From Media Professionals
Melanie Ciotti June 10, 2024
0 Comments
As artificial intelligence (AI) becomes increasingly integrated into the workplace, professionals across every industry are navigating the opportunities and challenges presented by this transformative technology.
Media production, with its emphasis on creativity and innovation, is no exception. Creative teams in video production, photography, and content creation are at the forefront of embracing AI-driven technologies. In fact, it's hard to attend any industry event these days without the theme of AI taking center stage.
But, how do employees really feel about this AI revolution? Is AI a net positive for professionals in media production, or are the skeptics on to something?
To answer these questions, we turn to Workable's AI in Hiring & Work survey, which draws insights from 950 hiring managers in the US and UK across various industries. Let's take a closer look at the findings and apply them to the world of media production.
AI-generated with firefly.adobe.com
How Do Employees Feel About AI In The Workplace? Gone are the days when AI was viewed only as a threat. Today, it's a powerful ally for media professionals and employees worldwide. According to the survey, a staggering 72% of workers feel comfortable using AI technologies, signaling widespread acceptance of AI integration in the workplace across various industries.
Additionally, 71% of professionals report experiencing minimal or no job disruption due to AI. This suggests that many have embraced AI in their daily work routines without the negative side effects touted by naysayers.
In other words, AI is seen as a net positive for a majority of workers. This positive sentiment extends to media production, where creative teams are leveraging AI-driven tools to enhance their craft and stay ahead of the curve-rather than shying away from them in fear of being replaced.
AI-generated with firefly.adobe.com
What Is The Overall Impact Of AI On Team Morale? The integration of AI has had a profound impact on team morale as well. Workable found that over half (52.4%) of professionals surveyed reported a positive influence on morale following AI integration. Furthermore, over 90% of professionals reported either positive or no significant change in their team's morale following the integration of AI. This stability suggests that AI adoption is becoming increasingly normalized in the workplace.
Optimism echoes throughout creative industries, too. Whether it's streamlining editing processes, optimizing content distribution, or automating repetitive tasks, AI is empowering creative teams to work more efficiently and collaboratively than ever before.
AI-generated with firefly.adobe.com
How Do Skeptics Feel About AI In The Workplace? Despite the overwhelmingly positive outlook, some professionals harbor concerns about the widespread adoption of AI.
Only 5.2% of professionals surveyed reported that team morale was negatively affected by AI. Job security, changes to traditional workflows, and the fear of AI replacing human creativity are among the top apprehensions-all valid concerns for AI in media production.
However, it is important to remember that AI is a tool to augment human capabilities, not replace them entirely. In creative industries like video and audio production, AI promises to grant media professionals more time to focus on the art that demands human touch. By embracing AI as a catalyst for innovation and creativity, media professionals can harness AI's potential to drive meaningful change in their field.
AI-generated with firefly.adobe.com
What's The Bottom Line? In conclusion, as professionals navigate the integration of AI into their workflows, they are met with a spectrum of emotions ranging from optimism to skepticism. Despite concerns about job security and role changes, the overarching sentiment is one of acceptance and adaptation, as professionals recognize the transformative potential of AI to drive innovation and efficiency in the workplace.
Specifically in media production, AI can have a significant impact in saving time and conserving resources within a workflow, and enabling creatives to spend more time creating. From generative AI and automated content creation to personalized audience engagement strategies, the possibilities are endless. The key lies in striking a balance between AI-driven automation and human creativity.
Bear in mind that, while AI continues to shape the media production industry with streamlined processes and improved efficiencies, it's human ingenuity that ultimately drives innovation and sets the creative vision in motion.
Learn more about AI integration for media production teams.
June 11, 2024Creating The GentlemenThe 2024 Netflix series, The Gentlemen, was created by Guy Ritchie as
June 11, 2024Meta's The Faceless Lady VR Series Graded with DaVinci Resolve StudioBicoastal post production workflow completed using Blackmagic Cloud. Blackmagic Design today announced that Supervising Colorist
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/04/2026
A flexible monitoring platform designed to simplify ST 2110 operations, consolidate vendor tools, and support modern live production environments. See it at NAB...
30/04/2026
Sundance-premiering Run Amok is an expressive, unconventional take on today's teen experience, replete with musical numbers. When cinematographer Shachar ...
30/04/2026
JACKSONVILLE, AL, APRIL 29, 2026 Jacksonville State University, known as Jax State and a proud NCAA Division I member of Conference USA, has transformed its a...
30/04/2026
Transforming viewer and content data into real-time intelligence to deliver relevant streaming experiences at scale
ThinkAnalytics, the global leader in AI-pow...
30/04/2026
Sports Production, Delivery is Big Biz at NAB
Andy Marken April 29, 2026
0 Comments
Hero image source: NAB
One of the neat things about trade shows i...
30/04/2026
Scripps Research ranks third in 2026 Cure Innovation Index
April 29, 2026
LA JOLLA, CA Scripps Research ranked third in the inaugural 2026 Cure Innovation In...
29/04/2026
It was a delicate job in a 150-year-old venue laden with traditions. Begun at th...
29/04/2026
In annual event, the league gives startup companies the opportunity to prove the...
29/04/2026
Panel discussions, networking, and a facility tour will take place in the renova...
29/04/2026
(L-R) Derek Drescher, Coss Marte, and Syretta Wright have each other's backs. (Micheal Hurcomb/Shutterstock for Sundance Film Festival)
By Veronika Lee Cla...
29/04/2026
Combines EQ and harmonic distortion
Techivation's latest release is a simple EQ designed to offer quick control over a source's overall tonal balanc...
29/04/2026
Two new MPE controllers announced
Expressive E caused quite a stir when they released the Osmose, making the sort of expression that was once reserved for p...
29/04/2026
New modules & enhanced machine-learning
The latest version of iZotope's flagship restoration suite is now available, and now offers over 50 tools design...
29/04/2026
Surgeon Dr Jasmina Kevric wins 2026 Les Murray Award
29 April, 2026
Media releases
Australia for UNHCR and SBS are proud to announce that Dr Jasmina Kevric...
29/04/2026
Some people stumble into their passion. Julissa Padilla walked straight into a film vault. For her, entertainment was never just about the movies themselves. It...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...
29/04/2026
nxtedition is bringing its range of consolidated production tools to MPTS 2026, with new developments spanning transcription, editing, graphics and AI-assisted ...
29/04/2026
Quortex Switch to boost the streaming experience for Telxius customers, reaching millions of viewers worldwide
Synamedia and Telxius, the leading global connec...
29/04/2026
freispace, the leading ERP-as-a-Service platform for media and entertainment production, and Projective, a leading provider of post-production collaboration tec...
29/04/2026
DHD reports strong interest in its broadcast audio product range, exhibited at the April 19th-22nd NAB Show in Las Vegas. The event attracted a claimed 58,000 a...
29/04/2026
Student Spotlight: Alan Catz The Argentine film and game composer talks about working on League of Legends, receiving Berklee's BMI Award, and the lifelon...
29/04/2026
Jay Jennings Builds the Worlds You Hear on Screen The supervising sound designer behind A Minecraft Movie, The Meg, Letters from Iwo Jima, and dozens of other...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Voting opens at 4pm today
RT 's Today show have announced the eight finalists for their TV Home Cook competition. Amateur cooks from Cork, Dublin, Galway ...
29/04/2026
29 Apr 2026
VEON and Kyivstar Fulfill Commitment to Invest USD 1 Billion in Ukr...
29/04/2026
Rhod Gilbert, Harriet Kemsley, Kae Kurd, Sara Pascoe and Vicki Pattison to take part in brand new series on free streaming service U
London, 29th April 2026: F...
29/04/2026
Wednesday 29 April 2026
Katie Price: Nothing to Hide, a Sky Original documentar...
29/04/2026
Re-examining the case of Ellie Williams and the wider story of grooming in the town of BarrowWednesday 29 April 2026
Sky announces upcoming documentary series ...
29/04/2026
Wednesday 29 April 2026
Jennifer Garner to lead an all-star cast in new Sky Exc...
29/04/2026
Back to All News
SUPERNOVA: GENESIS Reached a Peak Audience of More Than 6.5 Mi...
29/04/2026
Students and staff from Hills Road Sixth Form College in Cambridge ran a 4.5km course around the roads of Cambridge as part of their annual programme of sustain...
29/04/2026
The Dawn Chorus airs Sunday 3 May from midnight to 7am on RT Radio 1 and RT ly...
29/04/2026
Jin-Quan Yu elected to the National Academy of Sciences Yu is recognized for his pioneering work in synthetic organic chemistry.
April 28, 2026
LA JOLLA, CA S...
28/04/2026
The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast
Last week's...