Sony Digital Rapids Pixel Power calrec Sony

Digital Nirvana - Russell Wise, NAB 2019 Interview


Russell Wise, Senior Vice President, Sales & Marketing at Digital Nirvana, in this interview to Larry Jordan of Digital Production Buzz from their booth on the NABShow 2019 exhibit floor, describes how Digital Nirvana provides compliance, management solutions, and services for their audience including networks, TV stations, and governments across the United States and outside.

Larry Jordan: Hi. This is Larry Jordan, the host of the Digital Production Buzz. The following interview was recorded live on the exhibit floor of the 2019 NAB Show in Las Vegas. For all of our NAB interviews, visit Thinking of cool stuff though, I want to introduce you to a company called Digital Nirvana. Russell Wise is the Senior Vice President for Sales and Marketing of Digital Nirvana. Russell thanks for joining us today.

Russell Wise: Hey, pleasure to be here Larry.

Larry Jordan: Give me a description of what Digital Nirvana does.

Russell Wise: A lot of different things. Think of us as a compliance logger and monitor, we're looking at video, metadata, in a sense we're a big DVR that records everything from the output of a TV station, satellite receiver, we're collecting all that information video and metadata so people can review it for compliance reasons.

Larry Jordan: Compliance reason means what?

Russell Wise: Good. First and foremost is FCC compliance. Was there any objectionable video in that or closed captions present? There's loudness regulation around loudness or regulations in that area. So just to make sure that you've broadcasted your content in compliance with government regulations. People also have internal standards and compliance issues. So, if CBS is going to put out an advertisement, it's got to meet their internal standards for what they would put out. For example, graphics and the branding that might occur and that broadcast have to be there.

Larry Jordan: But stations and networks watch their stuff all the time anyway. They're not going to put an ad on air that somebody hasn't looked at. Why do they need you?

Russell Wise: Sometimes if somebody is called into question, they'll get a phone call and say, closed captioning did not run with their programming. And they've got to defend themselves; even back to the FCC, so videos are the perfect affidavit or defense to show that you did. And you are correct, they always QC those ads coming in, but when they go out, sometimes it's not as perfect as they like it to, including, dropping that ad. It's gone, and at that point, they'll get a call from Procter and Gamble and say, hey, what happened to my ad? If you run, they can say here it is, I can invoice you now and you can pay. So, it's a proof of performance issue right?

Larry Jordan: As opposed yes, so justification or legal defense, so it serves all of that stuff; cover your posterior.

Russell Wise: Yes, exactly. It's a good form of insurance, is what we're selling here.

Larry Jordan: So, who would be people that purchase your services? Is it just the networks?

Russell Wise: Not just networks, it's TV stations and of course, they are transmitting, a lot of that content goes into OTT. So, they'll have to look at that level of monitoring. To a lesser degree, governments think of some TV stations in Malaysia is really is a government broadcast and so they had to keep close tabs on what was said; for that reason.

Larry Jordan: Are most of your clients inside the US or outside?

Russell Wise: I would say 60%, 70% inside, but across the globe, it's a common problem for different reasons. They all have government regulations to comply with and sometimes there's censorship issues in other countries.

Larry Jordan: So I'm a TV station, I decide to buy your services. What am I buying? Am I buying a box, or software, or a cloud or what?

Russell Wise: It could be all of the above. For example, it can be on-prem where we are recording locally. We have instances in the cloud and sometimes hybrid models. It just depends on economics and what really makes sense. In addition to that, we have a set of services; we call these web-based micro-services that we're now applying to that product line, which is where it gets interesting for me at least, because it's sort of artificial intelligence applications on this particular product.

Larry Jordan: Well, I was just thinking, if you've got all these hundreds of hours of material, how will you find something?

Russell Wise: The traditional methods, you can search by time and date. Closed captioning is indexing, search by closed captioning, but that's where it gets interesting is now with video recognition technologies, we have an application where you can search that database for faces, objects, scene change, even start to program and then look for objectionable content; things that you shouldn't say and find that. For example, if you're doing a sports recording and I want to see how many times a product placement occurred, and then I can go back to my advertiser and say yeah, seven times there it is, and they'll get your invoice again.

Larry Jordan: Get me paid again.

Russell Wise: Yes, get me paid.

Larry Jordan: So, NAB is about new and new technology. What have you got for us that's new in the last period of time.

Russell Wise: I think it's this cloud-based set of services that I alluded to. In that bundle, there are a couple of things. There is a module that's closed caption generation via speech-to-text. So, instead of transcribing by a human, it's getting there's almost been a tipping point where that technology is affordable and very accurate, right, and it just keeps

Larry Jordan: Don't push me on very accurate. I'll take accurate, but I won't take very accurate.
See more stories from digitalnirvana

North America Stories


Master the Modes: TimeWarp on HERO7 Black

Tools Of The Trade May 22, 2019 Time lapses are cool, but have you ever seen time be warped into a magic-carpet-ride experience? This is what TimeWarp on H...


Kevin Hart Presents: Hart of the City' on Comedy Central June 14

Kevin Hart in key art for "Kevin Hart Presents: Hart of the City" Credit: Jason Frank Rothenberg Kevin Hart Presents: Hart of the City returns to Comedy Centr...


Weatherman Champion Returns to WABC-TV in New York

Sam Champion is returning to WABC-TV in New York. Sam Champion Credit: ABC/Ida Mae Astute Champion will work on the morning and noon editions of Eyewitness N...


Berklee Popular Music Institute Artists to Perform at Summer Festivals

Berklee Popular Music Institute (BPMI) is sending six student and alumni artists from the college to perform at popular music festivals in the U.S. and Canada t...



Netflix has greenlit a new kids animated series, Dino Girl Gauko, from creator and showrunner Akira Shigino, who has served as a director on a number of popular...



Netflix today announced it will produce a live action family movie, Hello, Unive...


5G coming to Warner Bros. for AT&T SHAPE this Summer

5G to become permanent fixture at Warner Bros. in the coming year May 22, 2019 AT&T plans to bring its largest collection to-date of 5G experiences and demon...



NELVANA APPOINTS BRANDON LANE AS DEVELOPMENT PRODUCER For additional media materials visit the Corus Media Centre To share this release socially use: http://...


Bidi Transceiver Is it for you?

BiDi Transmission BiDi or bidirectional transmission relies on transceivers that have two different wavelengths in order to accommodate transmission in both di...


Grass Valley Cameras Help Presteigne Broadcast Hire Meet Growing Demands for 4K UHD, HDR and IP

Grass Valley Cameras Help Presteigne Broadcast Hire Meet Growing Demands for 4K ...


2019 Radio Show Launches New Tech-Focused Program

2019 Radio Show Launches New Tech-Focused Program -- Tech Tuesday' to offer full day of sessions and exclusive vendor access -- WASHINGTON, D.C. - The 2019...


Premier League Extends PLP Deal With IMG

Premier League extends PLP deal with IMG By Will Strauss, Editor Monday, May 20, 2019 - 13:01 Print This Story The Premier League has come to a new agreem...


Mobile TV Group's New 45FLEX Is First End-to-End Native-IP Mobile Unit

Mobile TV Group's New 45FLEX Is First End-to-End Native-IP Mobile Unit The truck and visitor unit will serve as pathways to 4K and HDR productions By Jason...


2019 Sports Emmys: Fox Sports' David Neal Recaps All-Encompassing Coverage of the 2018 FIFA World Cup

2019 Sports Emmys: Fox Sports' David Neal Recaps All-Encompassing Coverage o...


2019 Sports Emmys: Turner Sports' Morgan Dewan on Social Success With Inside the NBA

2019 Sports Emmys: Turner Sports' Morgan Dewan on Social Success With Inside...


CBS Studios International and Russia's Amedia TV Announce Major New Content Licensing Agreement

May 22 2019 Amedia TV Gains the Exclusive Rights to THE TWILIGHT ZONE and othe...


ABC to Air Live All in the Family' and The Jeffersons' May 22

ABC will recreate the sitcoms All in the Family and The Jeffersons live May 22. The 90-minute special, entitled Live in Front of a Studio Audience: Norman Lear&...


Primetime Ratings: NBC Wins With Voluble Voice'

NBC won the prime ratings race Tuesday, riding The Voice to a 0.9 in viewers 18-49, per the Nielsen overnights, and a 4 share. In second was CBS at 0.8/4. NBC ...


Jumbuck Embraces Immersive Audio With Help From White Mark

Acoustic design consultancy White Mark Ltd has helped Jumbuck embrace the very latest in immersive audio formats by transforming its main studio into a facility...


ACCESS and BreezoMeter empower car OEMs to positively impact in-journey health

ACCESS CO.,LTD today announced that it has partnered with BreezoMeter, a provider of location-based global air quality and pollen data. Their complete air pollu...


Cinegy to showcase Cinegize and Cinegy Air PRO 8K at BroadcastAsia 2019

Cinegy, a global leader in video compression technology and broadcast software solutions, will feature Cinegize, which uses Cinegy s Daniel2 GPU encoding techno...


DigiBox at Media Production Show 2019

DigiBox, one of the leading UK distributors of market-leading technologies for the broadcast, video, and pro-AV industries will exhibit on Stand 314 at Media Pr...


GB Labs to showcase Mosaic asset organization software and CORE.4 OS at BroadcastAsia 2019

Magna (Booth 4M2-01) and Techtel (Booth 4K3-05), BroadcastAsia Singapore, 18-20 ...



LiveU's location Stand 6D2-01 LiveU's HEVC technology has revolutionized live news, sports, and event coverage, creating the new standard for video q...


Cobalt Digital Offers 4K Solutions at BroadcastAsia 2019

To address the growing need for 4K solutions for live production and master control operations, Cobalt Digital will demonstrate several of its 4K products desig...


Indipro Tools Showcases Latest Power Solutions at Cine Gear 2019

Indipro Tools, manufacturers of premium power solutions for digital and professional video applications, features several new power solutions and accessories at...


HM Productions Broadcasts the 2019 Corbeau Seats Rally Live With AVIWEST Solutions

AVIWEST, a global provider of video contribution systems, today announced that H...


Broadpeak ANGA COM 2019

Broadpeak ANGA COM 2019 Show Exhibitor Preview, June 4-6, Cologne, Germany, Hall 7, Stand B52 For cable operators, consumer demand for multi-screen video conti...


Embrionix Supplies CBC Radio-Canada With 25GE IP Monitoring and Conversion Solutions

Embrionix announced today that its new 25GE monitoring and conversion solutions ...


IP Showcase to Make Australia Debut at Media + Entertainment Tech Expo 2019 in Sydney

The Australia Section of the Society of Motion Picture and Television Engineers ...



RT News, Ireland s leading public-service television network, has unveiled a br...


CBC Supports DPS Foundation with Three-Year Grant

CBC hosted a breakfast for the Durham Public Schools Foundation on Tuesday, May 14, 2019. ATC's Michael Goodmon (4th from right) took part in the event. Ca...


Primetime Ratings: NBC, ABC in Virtual Tie

NBC and ABC were in a virtual tie atop the Monday prime ratings, NBC with a 1.0 in viewers 18-49, per the Nielsen overnights, and a 5 share, while ABC tallied a...


Season Five of Black Mirror' on Netflix June 5

Netflix will have season five of anthology drama Black Mirror June 5. There are three episodes in the new season, and Miley Cyrus stars in one. Charlie Brooker ...


Viewership Insights: A Final Farewell to Game of Thrones'

An incredible era of television came to an end Sunday night with the series finale of Game of Thrones on HBO. In the wake of millions of fans bidding farewell t...


Syndication Ratings: Judge Judy' Takes Advantage of Jeopardy!s Holzhauer Break to Reclaim Lead

Without superstar player James Holzhauer, CBS Television Distribution's Jeop...


Ellen DeGeneres Renewed Through 2021-22 Season

Warner Bros.' Ellen DeGeneres will continue through the 2021-22 season, DeGeneres announced to the studio audience Wednesday while her talk show was being t...


Cobalt Digital Offers 4K Solutions at BroadcastAsia 2019

Cobalt Digital Offers 4K Solutions at BroadcastAsia 2019 May 21, 2019 Cobalt Digital Offers 4K Solutions at BroadcastAsia 2019 CHAMPAIGN, Ill. - May 21, 20...



A sweet and innocent girl, Nirma and her seasoned accomplice, con-man - Artist are all set to trick and persuade you into dropping all your plans and sitting ba...


Ra's al Ghul, aka the Demon's Head, Returns in Six-Issue DC Miniseries

Neal Adams to Write & Draw Batman's Arch-Nemesis During DC's Year of the Villain May 15, 2019 Ra's al Ghul, leader of the League of Assassins, gr...



May 16, 2019 Burbank, CA - A mysterious villain puppeteering Gotham's most dangerous forces leads the Dark Knight into uncharted waters in Batman: Hush, ...


Limited Drama Series YEARS AND YEARS Debuts June 24 on HBO

Limited Drama Series YEARS AND YEARS Debuts June 24 on HBO May 16, 2019 The six-part limited drama series YEARS AND YEARS debuts MONDAY, JUNE 24 (9:00-10:00 ...



May 16, 2019 This August, Warren Ellis unites with artist Ramon Villalobos for an action-packed new era of WILDCATS. Following his genre-breaking work reintro...


Turner Sports' 2019 PGA Championship Thursday Coverage Delivers All-Time Records for PGA Digital Platforms, & PGA Championship App Establish Best-Ever Single ...