Amagi CLOUDPORTXpress Offers Self-Service Cloud-Based Linear Channel Creation

Amagi CLOUDPORTXpress Offers Self-Service Cloud-Based Linear Channel Creation By Ken Kerschbaumer, Editorial Director

Thursday, March 4, 2021 - 12:18 pm

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Amagi has launched Amagi CLOUDPORTXpress, a self-service cloud playout platform to create 24 7 linear OTT channels. The company says CLOUDPORTXpress is ideal for new-age content owners who are looking to create 24 7 linear channels and distribute them to streaming TV and Free Ad Supported TV (FAST) platforms. At launch, users can subscribe to CLOUDPORTXpress on AWS Marketplace, a curated digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).

Amagi's CLOUDPORTXpress rides on AWS and allows for 24 7 linear channels to be launched quickly.

The streaming TV market has witnessed a blistering growth in the last 18 months, and continues to accelerate. Globally, many streaming TV platforms have come up providing audiences with flexible content viewing options, while attracting advertisers to shift their budgets to Connected TV, says Srinivasan Ka, co-founder at Amagi. This growth has encouraged content owners and studios to monetize their content library through linear channel creation and distribution. We see a huge opportunity to reaffirm our technology leadership in this segment by simplifying and accelerating cloud adoption.

By subscribing to Amagi CLOUDPORTXpress, content owners can upload their video library to AWS Cloud, create programming schedules, add graphics and create a 24 7 linear channel anywhere - all through a simple Web browser. The channel feed can then be further distributed to OTT platforms as per distribution arrangements, for example to FAST TV, Owned and Operated (O&O) apps, and virtual Multichannel Video Programming Distribution (vMVPD) platforms.

CLOUDPORTXpress gives unmatched flexibility and control for content owners to spin up new channels, test audience preferences, expand their distribution footprint, and pace their growth as per demand, says Srinivasan. It helps content owners to optimize resources - financial, infrastructure, and personnel, and offers a cost-effective path to reach new audiences.

Customers can benefit from Amagi's deep technical integration with leading FAST TV platforms such as Samsung TV Plus, Pluto TV, Xumo, The Roku Channel, Plex, STIRR, Tivo, Redbox, Sling and VIZIO among others. Using its flagship platform, CLOUDPORT, Amagi delivered over 200 streaming channels to nearly 1,000 distribution end points across more than 30 platforms last year. CLOUDPORTXpress draws its versatility and simplicity from Amagi's rich experience and technology leadership in cloud and OTT.

Overall, Amagi manages more than 400 channels, with deliveries in more than 40 countries. The company has a state-of-the-art cloud broadcast operations center that can support over 1000 live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its cloud broadcast solutions, visit www.amagi.com.

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