Sony Pixel Power calrec Sony

Smart Chunking: What is it and what does it mean for video encoding?

16/03/2023

Bitmovins Markus Hafellner talks to TVBEurope about the companys update to its VoD Encoding solution, and how it will create better visual quality for viewers

By Jenny Priestley

Published: March 16, 2023

Bitmovin's Markus Hafellner talks to TVBEurope about the company's update to its VoD Encoding solution, and how it will create better visual quality for viewers

target=_blank title=Share on LinkedIn class=share-linkedin>

Earlier this month, Bitmovin announced the introduction of Smart Chunking into its VoD Encoder, which it describes as an evolution of the split and stitch algorithm.

The original algorithm was created in response to problems with how long it takes to encode a file on a single machine. Split and stitch allows the encoding job to be split into multiple parallel encodings or segments, accelerating the entire process.

However, split and stitch can also lead to potential quality drops when using fixed GOPs and segments, degrading the overall visual quality for viewers, Bitmovin's senior product manager, Markus Hafellner tells TVBEurope.

Smart Chunking optimises chunk lengths and bitrate distribution, which positively impacts the visual quality throughout the whole asset and achieves this faster than before.

The introduction of Smart Chunking means that video streaming companies will be able to deliver their streams in the best possible quality, adds Hafellner.

The split and stitch algorithm was a significant advancement in video encoding because it made it possible to horizontally scale the compute intense workload, he continues. However, we saw an opportunity to build on it and further improve the visual quality of video content, and we have the data to back this up.

Currently, video quality is measured with VMAF, an objective quality metric created by Netflix, and it's one of the most widely used metrics in the video streaming industry to benchmark video quality. We used VMAF when benchmarking the image quality of a highly complex video asset processed with the standard split and stitch approach compared to Smart Chunking, explains Hafellner.

The results showed the lowest quality 1 per cent frames increased by 6 VMAF points (6 VMAF is exactly the noticeable difference for the human eye). There was also an impressive 22 VMAF points increase in the lowest quality 0.1 per cent frames, and the worst frame saw an increase of an astonishing 60 VMAF points.

For audiences, this means that the visual quality of their favourite content will look even better than before. Hafellner adds that Bitmovin's data shows a noticeable increase in visual quality that's perceptible to the human eye when Smart Chunking is used compared to the legacy split and stitch algorithm.

The technology has been developed for VoD services, but Bitmovin hasn't ruled out applying to live content. However, the shown quality gains would affect latency which then becomes a limiting factor for the optimisations, he adds.

Smart Chunking is paving the way for us to develop Per-Shot Encoding and make it available to our customers. Per-Shot Encoding aligns segment boundaries and thus I-frames with shot boundaries, which reduces the bitrate while maintaining the same visual quality.
LINK: https://www.tvbeurope.com/media-management/smart-chunking-what-is-it-a...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/11/2026

FCC Releases More Details on Nationwide EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Pro Tools Adds New AI-Powered Extension for Separating Audio Into Individual Elements

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Sage Issues Mandatory Security Update for ENDECS

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

CNN Reports Record Setting Viewership Numbers for Midterms Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Democratic Senator Sends Warning to FCC Chairman Carr

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Maxon Expands Creative Possibilities with New Touch and S...

Maxon Expands Creative Possibilities with New Touch and Spatial Experiences in Cinema 4D and ZBrush for Apple Products New capabilities let artists interact wi...

06/11/2026

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame The Grammy-winning emcee joins an iconic roster of inductees in an event that features s...

06/11/2026

NBC News Wins Midterm Elections Ratings Race

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

LG Ad Solutions Names Abhijit Pol SVP, Product and Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Gravity Media's OB Rethink Delivers for Gravel Cycling Championship

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

VITEC to Retire Datapath Brand

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

NEP Americas Adds IP-Based Flypack Kits to Production Lineup

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company Brie Clayton November 5, 2026 0 Comments Purchase any FSI monitor between now and...

06/11/2026

COW Jobs: Faith-Based UGC Video Creator - Remote

COW Jobs: Faith-Based UGC Video Creator - Remote Brie Clayton November 5, 2026 0 Comments Faith-Based UGC Video Creator (Remote, Part-Time) November...

06/11/2026

Exploring Water with Science Week on RT

Discover a week of themed programming and content across RT 's services Documentaries | Kids | Podcasts | Ireland's city of the future | More Includes...

06/11/2026

How NVIDIA Open Source Tools Are Helping Researchers Build Next-Generation 6G Networks

A year ago, NVIDIA open sourced its Aerial wireless software, joining Sionna and...

05/11/2026

SVG Students To Watch: Hunter Tempel, Marquette University

The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...

05/11/2026

Sky Sports to Show Exclusive Live Coverage of WTGL and Two More Years of TGL

Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...

05/11/2026

CP Communications Rigs Gravity Media SMARThead Robotic Cameras Over TCS New York City Marathon Start

CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...

05/11/2026

Gravity Media Runs Remote Production of UCI Gravel World Championships From Melbourne

Gravity Media developed a remote production solution for Beyond Productions'...

05/11/2026

Canon Releases Firmware Update for Cinema EOS Cameras, Launches Camera Control Center

Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...

05/11/2026

Canon Marks 15 Years of the Cinema EOS System

Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...

05/11/2026

Canon Announces Cinema EOS Lens Kits and EOS C50 Videographer Kit

Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026. The lens kits pair the ...

05/11/2026

2026 Sports Broadcasting Hall of Fame: Dick Stockton, a Play-by-Play Announcer With a Journalistic Bent

Dick Stockton's broadcasting career was marked by longevity, versatility, an...

05/11/2026

Registration Open to Attend UFL 2027 Draft in St. Louis on Nov. 18

The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...

05/11/2026

Allen & Heath announce the Qu-3 & Qu-3D

Most compact Qu-series consoles to date Allen & Heath have just revealed two new additions to their Qu digital mixer line-up, the Qu-3 and Qu-3D. The new ar...

05/11/2026

Apple MacBook Pro PROLED XDR: First Impressions

We take a look at the first touchscreen-equipped Mac The new MacBook Pro with PROLED XDR Display brings Touch to the Mac for the first time.Photo: Apple By M...

05/11/2026

SGL Carbon: Business performance in Q3 2026 supports an upward revision of the full-year earnings forecast

SGL Carbon's consolidated sales in the first nine months of 2026 totaled 59...

05/11/2026

Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual stream MIMO at 13 and 15 GHz

Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual strea...

05/11/2026

NBC News Highest Rated for Mid-Terms Election Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

Joseph Hopkins Joins Telestream as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

TV Factory Deepens Commitment to 24i with Exclusive Swiss...

24i, the pioneering data-driven video streaming company, and TV Factory AG today announced a significant expansion and multi-year renewal of their strategic par...

05/11/2026

Telestream Appoints Joseph Hopkins as Chief Revenue Offic...

Telestream, a global leader in media workflow and measurement technologies, has just announced the appointment of Joseph Hopkins as Chief Revenue Officer (CRO)....

05/11/2026

How to Recreate the Classic Movie Star Trek Warp Effect in After Effects

How to Recreate the Classic Movie Star Trek Warp Effect in After Effects Graham Quince November 5, 2026 0 Comments How did the filmakers create the or...

05/11/2026

Towson University Graduate and Marine Corps Veteran Builds a Career with Blackmagic Design

Towson University Graduate and Marine Corps Veteran Builds a Career with Blackma...

05/11/2026

Nomono Brings Speech-Enhancement Pipeline to Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

GatesAir Adds New Capabilities to AirWatch365 Managed Service

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

First LED cinema in Hungary powered by Lightware

Hungary's first LED cinema, in Budapest, combines cutting-edge HeyLED display technology with Lightware's AV solutions to deliver an exceptional cinemat...

05/11/2026

COW Jobs: Film Delivery and Servicing Lead - Mars, PA

COW Jobs: Film Delivery and Servicing Lead - Mars, PA Brie Clayton November 5, 2026 0 Comments Film Delivery and Servicing Lead October 27, 2026COW ...

05/11/2026

RT Combines Calrec Type R, ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

Vera Delivers the Best of Both Worlds: Highest Throughput and Fastest Agents

AI agents do more than generate answers. They search for information, query databases, write and test code and take action. Each of those steps relies on a CP...

05/11/2026

Sky Sports and Sir Gareth Southgates 1071 Media partner to launch new football content

Thursday 5 November 2026 Sky Sports and Sir Gareth Southgate's 1071 Media p...

05/11/2026

Sky launches Black Friday 2026 deals

Offers include Sky Essential TV with Full Fibre 500Mbps for £32 a month, Full Fibre 500Mbps for £26 a month, plus savings on Apple iPad, Samsung Galaxy and Goog...

05/11/2026

Jonathan Pryce, James DArcy, Lena Olin, Camille Cottin, Alun Armstrong, Jessica Raine and Paul Ready join Sky Original The Girl with the Dragon Tattoo

Previously announced David Oyelowo and Viola Prettejohn star as Mikael Blomkvist and Lisbeth Salander in Sky's timely new evolution of Stieg Larsson's g...

05/11/2026

We need to consider safety in the energy transition

It used to be around this time of year that I, like most Australians, started looking forward to summer. Barbecues and beaches are, after all, what we do best. ...

05/11/2026

Join Broadcast Pix at ACM Northeast 2026

Discover Integrated Live Production Solutions and Meet the Broadcast Pix Team at ACM Northeast 2026 Tyngsboro, Mass. - November 5, 2026 - Broadcast Pix is excit...

05/11/2026

Arqiva signs DCC contract to support smart metering services through to 2037

Arqiva signs DCC contract to support smart metering services through to 2037New contract to maintain services as industry transitions to a 4G national solution....

05/11/2026

More listeners tuning in to RT Radio 1 as latest radio figures released

RT is home to the top ten radio programmes in the country 28.3% market share with almost 2 million people listening every week Gains for Kieran Cuddihy's...

05/11/2026

More Performance From Every Byte: How Full-Stack Codesign Solves AI's Memory Challenge

Larger models, longer contexts and agentic applications are increasing GPU memor...