
Bitmovins Markus Hafellner talks to TVBEurope about the companys update to its VoD Encoding solution, and how it will create better visual quality for viewers
By Jenny Priestley
Published: March 16, 2023
Bitmovin's Markus Hafellner talks to TVBEurope about the company's update to its VoD Encoding solution, and how it will create better visual quality for viewers
target=_blank title=Share on LinkedIn class=share-linkedin>
Earlier this month, Bitmovin announced the introduction of Smart Chunking into its VoD Encoder, which it describes as an evolution of the split and stitch algorithm.
The original algorithm was created in response to problems with how long it takes to encode a file on a single machine. Split and stitch allows the encoding job to be split into multiple parallel encodings or segments, accelerating the entire process.
However, split and stitch can also lead to potential quality drops when using fixed GOPs and segments, degrading the overall visual quality for viewers, Bitmovin's senior product manager, Markus Hafellner tells TVBEurope.
Smart Chunking optimises chunk lengths and bitrate distribution, which positively impacts the visual quality throughout the whole asset and achieves this faster than before.
The introduction of Smart Chunking means that video streaming companies will be able to deliver their streams in the best possible quality, adds Hafellner.
The split and stitch algorithm was a significant advancement in video encoding because it made it possible to horizontally scale the compute intense workload, he continues. However, we saw an opportunity to build on it and further improve the visual quality of video content, and we have the data to back this up.
Currently, video quality is measured with VMAF, an objective quality metric created by Netflix, and it's one of the most widely used metrics in the video streaming industry to benchmark video quality. We used VMAF when benchmarking the image quality of a highly complex video asset processed with the standard split and stitch approach compared to Smart Chunking, explains Hafellner.
The results showed the lowest quality 1 per cent frames increased by 6 VMAF points (6 VMAF is exactly the noticeable difference for the human eye). There was also an impressive 22 VMAF points increase in the lowest quality 0.1 per cent frames, and the worst frame saw an increase of an astonishing 60 VMAF points.
For audiences, this means that the visual quality of their favourite content will look even better than before. Hafellner adds that Bitmovin's data shows a noticeable increase in visual quality that's perceptible to the human eye when Smart Chunking is used compared to the legacy split and stitch algorithm.
The technology has been developed for VoD services, but Bitmovin hasn't ruled out applying to live content. However, the shown quality gains would affect latency which then becomes a limiting factor for the optimisations, he adds.
Smart Chunking is paving the way for us to develop Per-Shot Encoding and make it available to our customers. Per-Shot Encoding aligns segment boundaries and thus I-frames with shot boundaries, which reduces the bitrate while maintaining the same visual quality.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/02/2026
Foundry, the leading developer of creative software for the Media and Entertainment industry, today announced the completion of its acquisition of Griptape, a p...
19/02/2026
Capturing the raw energy and emotional intensity of FX's hit series The Bear is no small feat, especially when the set itself is as hectic and unpredictab...
19/02/2026
Cobalt Digital Inc., a leading designer and manufacturer of award-winning video and audio conversion, processing, and distribution solutions, and a founder of o...
19/02/2026
DHD s complete range of digital audio mixers plus the latest-generation RM1 Pro broadcast-from-anywhere unit will be promoted at the upcoming Lokalradioforbunds...
19/02/2026
Operative, the preferred advertising management solution provider for the world's leading media brands, today announced a partnership with GraySwan to bring...
19/02/2026
Witbe today announced the launch of Agentic SDK, a new test automation framework designed to help video service providers build, operate, and scale agentic auto...
19/02/2026
Grass Valley today announced that Network18 Media & Investments Ltd., one of India's largest and most influential media conglomerates, is deploying Grass Va...
19/02/2026
Clear-Com is sponsoring and presenting the USITT Stage Management Award during the United States Institute for Theatre Technology (USITT) Annual Conference & S...
19/02/2026
Paramores Hayley Williams Praises Berklee Ensemble: Make Noise Williams acknowledged the Paramore Ensemble after their show at the Berklee Performance Center ...
19/02/2026
Mapping protein production in brain cells yields new insights for brain disease Scripps Research and UC San Diego scientists used a novel method to show that so...
18/02/2026
Audio quality control (QC) is becoming ever more crucial for Olympic Broadcastin...
18/02/2026
The Olympic Games are not only a showcase of athletic excellence, they are also ...
18/02/2026
Netflix is entering the MMA game with a matchup between two of the biggest names ever to compete on the women's side.
Most Valuable Promotions and Netflix ...
18/02/2026
Grass Valley announces that Network18 Media & Investments Ltd., one of India'...
18/02/2026
Cobalt Digital Inc., a designer and manufacturer of video and audio conversion, ...
18/02/2026
Production is divided between a studio in the mountains and a brand-new studio i...
18/02/2026
At the Winter Games IBC in Milan, NBC Sports and Olympics' director of audio...
18/02/2026
The Women's Alpine events at the Tofane Alpine Skiing Center, about a 10-minute drive from Cortina d'Ampezzo, featured some of the most exciting Olympic...
18/02/2026
At the Broadcast Center, 14 audio-control rooms handle the sound in a complex routing and processing regimen
We are exactly where we want to be, Karl Malone,...
18/02/2026
With 300 hours of curling competition in two weeks, it's a safe bet that even the most curling-hungry fan will be satiated. It also requires a production te...
18/02/2026
Always seen as one of the more crazy Olympic events, Bobsleigh is a sport in which athletes must have nerves of steel and pilots must navigate high-tech sleds...
18/02/2026
A typical Winter Olympics day - or should I say evening - inside the Warner Bros...
18/02/2026
The Netherlands has dominated Milan's ice rinks, scooping six speed skating ...
18/02/2026
At the Broadcast Center in Stamford, three discrete intercom systems combine into a centralized infrastructure
Into the second week of Milan Cortina 2026, eigh...
18/02/2026
AI is reshaping operations, capital is scaling ownership, sports are converging with media and entertainment, and venues are evolving into year-round platforms...
18/02/2026
DNA Inc. specializes in crafting next level digital experiences in the Media, St...
18/02/2026
Conflicts have increased, but so have solutions, driven chiefly by pragmatism and the threat of AI music
The only persons on the Figure Skating ice at the 2026...
18/02/2026
Canadian rightsholder deploys its most complex setup at an Olympics ever with ...
18/02/2026
A crew of 1,685 people and 13 control rooms produce nearly every on-air minute f...
18/02/2026
Following an extraordinary 2025 in which he was named Spotify's Global Top A...
18/02/2026
Despu s de un extraordinario 2025 en el que fue nombrado Top Artista Global de Spotify por cuarta vez, algo sin precedentes (y tras su presentaci n en el halfti...
18/02/2026
SBS brings Australians together to mark Ramadan and Eid with communities nationw...
18/02/2026
The Virginia-class attack submarine USS Texas (SSN 775) underway....
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...