Ericon to demonstrate Living Life in the Networked Society at 04 International CES

President & CEO Hans Vestberg to join the FutureCast Global Innovation of Mobile keynote panel

Press briefing with Ericsson and Volvo Cars on January 7, 2.30 pm for the world-premiere of Volvo Cars Sensus Connect

Ericsson exhibiting at Las Vegas Convention Center, Central Hall, Booth #13638

At 2014 International CES, Ericsson (NASDAQ: ERIC) will demonstrate the experience of Living Life in the Networked Society. Visitors to the Ericsson booth will see how different aspects of an everyday connected life are seamlessly stitched together, allowing each of us to share experiences with family, friends and colleagues - no matter where we are and how we are connected.

Ericsson President and CEO Hans Vestberg will participate in the FutureCast Global Innovation of Mobile keynote panel on Tuesday, January 7 at 11:30 am. The session will be moderated by Andrew Keen, host of Keen On from TechCrunch TV.

The keynote panel will explore how mobile technology is driving change in critical areas such as disruptive innovation, smart cities, transportation, healthcare and the workplace. Joining Vestberg on the panel will be John Donovan, Senior Executive Vice President for Technology and Network Operations, AT&T and Dr. Paul E. Jacobs, Chairman and CEO, Qualcomm.

Also, Ericsson and Volvo Cars will host a media event to debut the world-premiere of Volvo Cars Sensus Connect, built on Ericssons Connected Vehicle Cloud. Sensus Connect is Volvos onboard experience combining connected services, infotainment, navigation and audio. Sensus Connect also offers the worlds first car to infrastructure communication feature Park & Pay and the US launch of Volvo on Call one of the most comprehensive and global telematics solutions allowing the car to be connected.

The press briefing will be held in the Ericsson booth at the Las Vegas Convention Center (Central Hall, Booth #13638) on Tuesday, January 7 at 2:30 pm.

Ericsson speakers will join in executive panels throughout CES including:

Senior Vice President and Head of Business Unit Support Solution Per Borgklint at the Fierce Wireless Executive Breakfast: Who Will Pay for the Connected Car? (Encore Hotel, Beethoven 2, Tuesday, January 7, 2014, 7:30 - 8:30 am,)

Chief Marketing Officer Arun Bhikshesvaran will speak during the CES session WiFi to NFC: Whats Next for Wireless Technology (Las Vegas Convention Center, North Hall N261, Tuesday, January 7, 2014, 11 am - 12 pm).

Highlights of the Ericsson booth will include demonstrations on:

World-premiere of the Volvo Sensus connect on a full-size Volvo XC60, built on Ericssons Connected Vehicle Cloud

The Connected Paper which determines a unique identity from printed electronics and uses the human body as the wire to transfer it into services in a smartphone attached to the network

Toll Free Data, powered by Ericssons Multi Service Proxy (MSP) solution, allows cost to be off-set by (for example) content suppliers This will allow a broader reach for mobile and ultimately provide richer experience for more users

Ericsson will display in-suite ordering functionality enabled by a joint Ziosk and Ericsson solution, which allows food, beverages, and merchandise to be purchased from and delivered to luxury arena suites

Summary of Ericsson activities at CES:

FutureCast Global Innovation of Mobile keynote panel

Las Vegas Convention Center, North Hall N255

Tuesday, January 7, 2014, 11:30am - 12:20pm

Speakers:

Hans Vestberg, President & CEO, Ericsson

John Donovan, Senior Executive President, AT&T Technology and Network Operations

Dr. Paul E. Jacobs, Chairman & CEO, Qualcomm

Ericsson and Volvo Cars Press Briefing

Las Vegas Convention Center, Central Hall Booth #13638

Tuesday, January 7, 2014, 2.30pm

Speakers:

Per Borgklint, Senior Vice President Ericsson and Head of Business Unit Support Solutions

Klas Bendrik, Vice President & Group CIO, Volvo Car Group

Fierce Wireless Executive Breakfast: Who Will Pay for the Connected Car?

Encore Hotel, Beethoven 2

Tuesday, January 7, 2014, 7:30 - 8:30am

Ericsson speaker: Per Borgklint, Senior Vice President Ericsson and Head of Business Unit Support Solutions

CES Session: WiFi to NFC: Whats Next for Wireless Technology

Las Vegas Convention Center, North Hall N261

Tuesday, January 7, 2014, 11am - 12pm

Ericsson speaker: Arun Bhikshesvaran, Chief Marketing Officer, Ericsson

Broadband Unlimited Conference

Las Vegas Convention Center, North Hall, N256

Monday, January 6, 2014, 11 - 11:30am

Ericsson speaker for keynote address: Vish Nandlall, CTO, Head of Strategy and Marketing, Ericsson North America

Visit Ericsson at 2014 International CES

Las Vegas Convention Center

Central Hall, Booth #13638

Tuesday to Friday, January 7-10, 2014

Interviews with Ericsson

For interviews with executives and specialists during the event (Jan 7-10), please contact Ericsson Corporate Communications at Media Relations.

Ericsson Experience Zones

At CES, Ericsson will display five key experience zones attendees to journey through, allowing them to experience Living Life in the Networked Society.

Mobile Life

Visitors to the Mobile Life zone will explore the connected vehicle, telematics and a personalized package delivery based on location and authentication. The street area will showcase small cell solutions for an urban environment, LTE Broadcast, VoLTE-based communications and interactive billboard advertising.

Working Life

Just as mobility changed the idea that a phone number was a place, the Working Life zone will show how users experience their new work place as the office, home, caf or even a park bench. Productivity is no longer a desk in an office, but is now any connected place. Solutions in this zone will include WebRTC collaboration, cloud tools, VoLTE-based communication capabilities, M2M management systems and in-building CPE and managed network so

LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2014/01/1752568...
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