Sony Pixel Power calrec Sony

Dorna, Audio Technica Sound Ready for Another MotoGP in the Spanish Sun

11/05/2022

Live from Jerez: Dorna and Audio Technica sounding ready for another MotoGP in the Spanish sun By Michael Burns

Friday, April 29, 2022 - 09:47

Print This Story

Audio Technica Europe's CEO Robert Morgan-Males and MotoGP Project Manager Rodrigo Thomaz on the track at Jerez

It is a hot weekend in Jerez de la Frontera and the action is about to get hotter as the Spanish Grand Prix takes place in the sunshine of Andalusia.

The Circuito de Jerez - Angel Nieto was built in 1986 and has been a fixture on the MotoGP calendar since its first Grand Prix a year later. Capturing the action as ever is Dorna Sports, the exclusive commercial and television rights holder and organiser of the championship properly known as the FIM World Championship Grand Prix since 1991.

Back to normality

It's the first season to get back to anything like normality for the championship, which has travelled straight from Portim o in Portugal down to Jerez for round six of the 2022 season. It is also back to normal for Audio Technica, the official Microphone Services Solution Provider to MotoGP, which has just signed a second consecutive three-year relationship with Dorna.

Dorna is at the pinnacle of sports innovation. They will actually take a prototype live there and then, so we're getting instant feedback

This deal covers all the microphones and headphones in use across the MotoGP environment, not just for trackside sound, but also covering press conference rooms, interviews and ENG, as well as the microphones inside the broadcast truck.

More than 300 channels come into the audio control room (ACR), to be managed live on each race for the international feed by a team headed up by Pep Mendoza, the sound manager for MotoGP. The whole audio set up goes on a global tour with the rest of the MotoGP circus', travelling for nine months of the year covering around 22 back-to-back races.

The venerable city of Jerez is passionate about the sport taking place on its doorstep

Trusting partnership

The Spanish firm and the 60-year-old Japanese audio company have a unique relationship, which goes beyond a simple client-supplier setup. Dorna, known for its innovation in sports broadcasting, is constantly looking to enhance the immersive experience of the race, so Audio Technica is used to heavy (and novel,) demands being made on its transducder technology. For its part, Audio Technica gets to road-test concepts and prototypes in one of the most demanding environments in sports broadcasting.

Speaking to SVG Europe in the paddock at Circuito de Jerez, Audio-Technica Europe's CEO Robert Morgan-Males and MotoGP project manager, Rodrigo Thomaz were keenly anticipating how the race would put the company's microphones and headphones through their paces.

We have had experience in sports broadcasting for many years in terms of a microphone transducer technology with the world's largest sporting event since 1996, said Morgan-Males. But getting close to a regular event with Moto GP you're in a much different environment, because you're constantly on the move, the circus goes on for the whole year, and you're a team.

By being at the races we are able to work much more experimentally, continues Morgan-Males. The conversation has been really easy. They talk to us about problems, and we come up with solutions.

Morgan-Males says Dorna is open to taking prototypes into the MotoGP environment. Dorna is at the pinnacle of sports innovation. They will actually take a prototype live there and then, so we're getting instant feedback, he says. Also, being the exclusive microphone solutions provider helps us across the broadcast industry as a whole, as people know the premium quality that's coming out of Moto GP.

It's all self-contained, says Thomaz. So it's the best test environment that we could possibly have. We are here as a partner, and we can also take advantage of this partnership to road test our microphones. Our developers see how robust the microphones need to be for this brutal environment.

This is a safe place for Audio Technica, he continues. It's a safe place for Dorna as well. There is a massive trust relationship between our two companies; they allow us to bring new technology to test, and we are able to be open with them, show what we're planning in terms of application for these mics. We love to test drive them with Dorna.

Thomaz works alongside Mendoza, and Sergi Sendra i Vives, head of global technology at Dorna Sports. I'm here as a project manager to interface and glue this together, says Thomaz. Pep is a super capable, experienced sound engineer. He knows what he needs to achieve. My role is to allow him to achieve that, to come up with solutions and give him the right inspiration [from the Audio Technica range]. He might be looking for a product that he doesn't know exists. We have huge catalogue that can dig from, but we are also working with some products that we are modifying specifically for MotoGP.

One such product, which has undergone extensive testing over the past three MotoGP seasons is Audio-Technica's 8.0 Microphone Concept. Also known as the BP3600, this ultimately is forming part of the central sound source for a remote production workflow to be located in Dorna Sports' facility in Barcelona, which includes a custom-built 7.1.4 / 5.1.4 dedicated audio control room to mix immersive audio received from the track in real time.

We've used the BP3600 microphones at major winter and summer sporting events in the past four years, says Thomaz. However, MotoGP had a 3D-printed prototype two years prior to that. So they were beta testing it for us and helping us understand the microphone beforehand in a more brutal environment.

The paddock and track at Circuito de Jerez - Angel Nieto

Looking
LINK: https://www.svgeurope.org/blog/headlines/live-from-jerez-de-la-fronter...
See more stories from svg

More from Sports Video Group

24/04/2026

Churchill Downs Inc. Acquires Preakness Stakes for $85 Million

Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...

24/04/2026

Inter Miami CF Opens Miami Freedom Park with 26 LED Displays From Daktronics, DCL

Daktronics has partnered with DCL (Design Communications, Ltd.) to design, manuf...

24/04/2026

NAB 2026: Chyron Launches PRIME Translate for Multi-Language Live Production

Chyron has announced PRIME Translate, a workflow solution that produces live content simultaneously in multiple languages within the PRIME platform. The system ...

24/04/2026

Eutelsat Supports Co-op Cable in Launching Expanded DTH Offering Across the Caribbean

Eutelsat has announced a new partnership with Co-op Cable, introducing an expand...

24/04/2026

Pitch Dublin Deploys Panasonic Laser LCD Projectors for Indoor Golf and Hospitality Venue

Pitch Dublin, an indoor golf simulation and hospitality venue on Dawson Street i...

24/04/2026

G&D and VuWall Appoint Mirko Aubel as EVP Sales EMEA/APAC, Eric Hnique as Chief Revenue Officer

G&D and VuWall have announced two senior leadership appointments, effective Apri...

24/04/2026

Victory+ Becomes Exclusive Local Streaming Home for Minnesota Lynx

Victory , the free sports streaming service from A Parent Media Co. Inc. (APMC), has announced a multi-year agreement to become the exclusive local streaming ho...

24/04/2026

SVG Students To Watch: Jason Weitz, University of South Florida

The former business major from Massachusetts has found his home in graphics and bug operation while contributing to live ESPN productions In the live-sports-vi...

24/04/2026

MASN and Spectrum Announce Multiyear Carriage Agreement

The Mid-Atlantic Sports Network (MASN) and Spectrum have announced a multiyear carriage agreement making MASN available to Spectrum customers in areas of southe...

24/04/2026

Case Study: 4Wall Entertainment Powers 2026 NFL Draft on NETGEAR AV Line Network

The NFL Draft is rebuilt from the ground up in a new city every year. The three-day fan festival is expected to draw 500,000 or more attendees, with millions fo...

24/04/2026

Diversified Continues Live Sports Expansion, Supports Mobile TV Group Ops Center Buildout

Diversified has continued expansion of its sports and media capabilities to supp...

24/04/2026

NAB Show 2026 Is In The Books! Our Coverage Continues at SVG's SportsTech@NABShow Blog

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

NAB 2026: Clear-Com Announces Updates to Arcadia Central Station and Eclipse HX with New ARC Architecture

Clear-Com has announced significant updates to its Arcadia Central Station and E...

24/04/2026

NAB Reports 58,000+ Registered Attendees at 2026 NAB Show, Up From 2025 but Down From 2024

NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...

24/04/2026

Ratings Roundup: NHL Sees Best Regular Season Average Since 2013; CBS Sports Secures Most Watched Final Round Masters

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

24/04/2026

Bleacher Reports Live NFL Draft Stream Builds on Record-Breaking Audience With Player-Driven, Interactive Production

B/R NFL Draft Live' refines the digital giant's productions around footb...

24/04/2026

Sportradar Report: The Viewing Experience Is the Product' as Sports Media Enters New Era of Personalization, Data-Driven Storytelling

Study highlights five pillars shaping modern fan engagement as broadcasters reth...

24/04/2026

ESPN/ABC, NFL Network Prepare for Record-Setting NFL Draft Presentation From Pittsburgh

The 2026 event, the first Draft with NFL Network under the ESPN umbrella, will b...

24/04/2026

SVG GameDay, Ep. 12: Detroit Lions' Jessica Shlemon - Motor City Football at Ford Field

In-venue and creative video staffers at the professional and collegiate level ha...

24/04/2026

Van Wagner Brings Warhol-Inspired Pop Art Vision to NFL Draft Videoboard Production

Integral to the Draft production for three almost decades, the company tells the...

22/04/2026

Live From NAB 2026: Solid State Logics Berny Carpenter on Expanding System T With Virtual DSP, Cloud Workflows

Solid State Logic is advancing its System T platform with a stronger focus on IP...

22/04/2026

Live From NAB 2026: Dolbys Giles Baker on the Growth of Dolby OptiView, Immersive Vision and Audio for Live Sports

From immersive audio to live streaming, Dolby Laboratories is focused on the fut...

22/04/2026

Live From NAB 2026: Blackmagic Design's Bob Caniglia on Implementing Cinematic Looks in Live Broadcasts

Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...

22/04/2026

NAB 2026: Eastern Kentucky University deploys campus-wide ST 2110 network with Riedel and Bridge Digital

Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...

22/04/2026

SportsTechBuzz at NAB 2026, Day 4: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

22/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine 12K LF 100G

Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...

22/04/2026

Live From NAB 2026: NEPs Martin Stewart Talks 40 Years, the NEP Platform, and Scaling for FIFA World Cup

Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...

22/04/2026

Live From NAB 2026: NEPs Dan Murphy on NEP Platform, TFC, and the Shift to Software-Defined Workflows

NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...

21/04/2026

Live From NAB 2026: BitFires Colin Bonzey on Growing Spark Platform for Live Cloud-Based Productions

Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...

21/04/2026

Live From NAB 2026: AWSs Jason Dvorkin, Regina Rossi on Driving Innovation With Al-Based Workflows

The topic of artificial intelligence has a stranglehold on the sports-video-prod...

21/04/2026

Live From NAB 2026: T-Mobile for Business' Jason Schnellbacher on Enhancing 5G for Sports Fans, Broadcasters

5G is still a hot topic in live event production, and this workflow continues to...

21/04/2026

Live From NAB 2026: Appears Ed McGivern on Fox Sports Deal, New XM Platform, and VX Software Debut

At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...

21/04/2026

NAB 2026: Studio Network Solutions launches on-premise AI suite for media production workflows

Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...

21/04/2026

NAB 2026: Suite Studios integrates file-streaming technology into Frame.io Drive

Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...

21/04/2026

NAB 2026: Net Insight integrates InSync FrameFormer into Nimbra Edge for media processing

Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...

21/04/2026

NAB 2026: Fox Sports selects Appear X Platform for live production infrastructure

Fox Sports has selected Appear as a technology partner to support the next phase...

21/04/2026

NAB 2026: Diversified appoints Tyler Affolter as Chief Revenue Officer

Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...

21/04/2026

NAB 2026: Layercake integrates Bitmovin into Streamcake platform for end-to-end media orchestration

Layercake has formalised the integration of Bitmovin's video streaming infra...

21/04/2026

NAB 2026: International Judo Federation extends global content distribution partnership with SES

The International Judo Federation (IJF) has extended its distribution partnershi...

21/04/2026

NAB 2026: Glookast integrates Cinnafilm Tachyon plugin to enable GPU-accelerated video processing

Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...

21/04/2026

NAB 2026: Cadena Tres selects Eutelsat for television signal distribution in Mexico

Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...

21/04/2026

NAB 2026: Dolby and TV Azteca deploy Dolby Atmos for free-to-air broadcast

Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...

21/04/2026

Verizon and FOX Entertainment leverage 5G and AI for remote production of Extracted

FOX Entertainment partnered with Verizon to overcome significant production hurd...

21/04/2026

NAB 2026: Osprey Video to showcase expanded IP infrastructure and orchestration at NAB Show 2026

Osprey Video has announced its technology showcase for the NAB Show 2026, highli...

21/04/2026

NAB 2026: Riedel introduces IP-based production updates including multiviewer, commentary control and audio connectivity solutions

Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...

21/04/2026

SportsTechBuzz at NAB 2026, Day 3: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

21/04/2026

NAB 2026: Blackmagic Design Announces URSA Cine Immersive 100G and URSA Cine Live Encoder

Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...

21/04/2026

Live From NAB 2026: Clark Wire & Cables David McCarthy Showcases New Connectivity, Enclosure Solutions for Modern Broadcast Workflows at NAB Show 2026

Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...

20/04/2026

Live From NAB 2026: Sonys Hugo Gaggioni Highlights HDR Advances, Software-Defined Workflows

At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...