Sony Pixel Power calrec Sony

Dorna, Audio Technica Sound Ready for Another MotoGP in the Spanish Sun

11/05/2022

Live from Jerez: Dorna and Audio Technica sounding ready for another MotoGP in the Spanish sun By Michael Burns

Friday, April 29, 2022 - 09:47

Print This Story

Audio Technica Europe's CEO Robert Morgan-Males and MotoGP Project Manager Rodrigo Thomaz on the track at Jerez

It is a hot weekend in Jerez de la Frontera and the action is about to get hotter as the Spanish Grand Prix takes place in the sunshine of Andalusia.

The Circuito de Jerez - Angel Nieto was built in 1986 and has been a fixture on the MotoGP calendar since its first Grand Prix a year later. Capturing the action as ever is Dorna Sports, the exclusive commercial and television rights holder and organiser of the championship properly known as the FIM World Championship Grand Prix since 1991.

Back to normality

It's the first season to get back to anything like normality for the championship, which has travelled straight from Portim o in Portugal down to Jerez for round six of the 2022 season. It is also back to normal for Audio Technica, the official Microphone Services Solution Provider to MotoGP, which has just signed a second consecutive three-year relationship with Dorna.

Dorna is at the pinnacle of sports innovation. They will actually take a prototype live there and then, so we're getting instant feedback

This deal covers all the microphones and headphones in use across the MotoGP environment, not just for trackside sound, but also covering press conference rooms, interviews and ENG, as well as the microphones inside the broadcast truck.

More than 300 channels come into the audio control room (ACR), to be managed live on each race for the international feed by a team headed up by Pep Mendoza, the sound manager for MotoGP. The whole audio set up goes on a global tour with the rest of the MotoGP circus', travelling for nine months of the year covering around 22 back-to-back races.

The venerable city of Jerez is passionate about the sport taking place on its doorstep

Trusting partnership

The Spanish firm and the 60-year-old Japanese audio company have a unique relationship, which goes beyond a simple client-supplier setup. Dorna, known for its innovation in sports broadcasting, is constantly looking to enhance the immersive experience of the race, so Audio Technica is used to heavy (and novel,) demands being made on its transducder technology. For its part, Audio Technica gets to road-test concepts and prototypes in one of the most demanding environments in sports broadcasting.

Speaking to SVG Europe in the paddock at Circuito de Jerez, Audio-Technica Europe's CEO Robert Morgan-Males and MotoGP project manager, Rodrigo Thomaz were keenly anticipating how the race would put the company's microphones and headphones through their paces.

We have had experience in sports broadcasting for many years in terms of a microphone transducer technology with the world's largest sporting event since 1996, said Morgan-Males. But getting close to a regular event with Moto GP you're in a much different environment, because you're constantly on the move, the circus goes on for the whole year, and you're a team.

By being at the races we are able to work much more experimentally, continues Morgan-Males. The conversation has been really easy. They talk to us about problems, and we come up with solutions.

Morgan-Males says Dorna is open to taking prototypes into the MotoGP environment. Dorna is at the pinnacle of sports innovation. They will actually take a prototype live there and then, so we're getting instant feedback, he says. Also, being the exclusive microphone solutions provider helps us across the broadcast industry as a whole, as people know the premium quality that's coming out of Moto GP.

It's all self-contained, says Thomaz. So it's the best test environment that we could possibly have. We are here as a partner, and we can also take advantage of this partnership to road test our microphones. Our developers see how robust the microphones need to be for this brutal environment.

This is a safe place for Audio Technica, he continues. It's a safe place for Dorna as well. There is a massive trust relationship between our two companies; they allow us to bring new technology to test, and we are able to be open with them, show what we're planning in terms of application for these mics. We love to test drive them with Dorna.

Thomaz works alongside Mendoza, and Sergi Sendra i Vives, head of global technology at Dorna Sports. I'm here as a project manager to interface and glue this together, says Thomaz. Pep is a super capable, experienced sound engineer. He knows what he needs to achieve. My role is to allow him to achieve that, to come up with solutions and give him the right inspiration [from the Audio Technica range]. He might be looking for a product that he doesn't know exists. We have huge catalogue that can dig from, but we are also working with some products that we are modifying specifically for MotoGP.

One such product, which has undergone extensive testing over the past three MotoGP seasons is Audio-Technica's 8.0 Microphone Concept. Also known as the BP3600, this ultimately is forming part of the central sound source for a remote production workflow to be located in Dorna Sports' facility in Barcelona, which includes a custom-built 7.1.4 / 5.1.4 dedicated audio control room to mix immersive audio received from the track in real time.

We've used the BP3600 microphones at major winter and summer sporting events in the past four years, says Thomaz. However, MotoGP had a 3D-printed prototype two years prior to that. So they were beta testing it for us and helping us understand the microphone beforehand in a more brutal environment.

The paddock and track at Circuito de Jerez - Angel Nieto

Looking
LINK: https://www.svgeurope.org/blog/headlines/live-from-jerez-de-la-fronter...
See more stories from svg

More from Sports Video Group

02/03/2026

NBC Sports Selected Imaginary Forces to Create Cinematic Main Title Sequence for Primetime In Milan

NBC Sports selected Imaginary Forces to create the main title sequence for the M...

02/03/2026

NFL Launches Draft-Inspired Innovation Challenge to Advance Future of Fan and Event Technology

The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...

02/03/2026

DataMiner SatOps Named Finalist for 2026 Teleport Technology of the Year

The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...

02/03/2026

Ventum Tech Partners with Pixotope to Expand Virtual Production Capabilities Across the GCC

Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...

02/03/2026

Victory+ Launches NWSL Content Hub, Taps Top Creators to Redefine How Fans Connect with League

Victory , a free, ad-supported sports streaming service, announces the launch of...

28/02/2026

FOX Sports Waves Green Flag on 2026 IndyCar Season With Driver's Eye, Heads Up Display, Live Drones

With two features seen in Formula 1 coverage, the broadcaster aims to bring view...

27/02/2026

Scripps Appoints Oliver Gray as Vice President, Network Sports and Client Partnerships

The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...

27/02/2026

Gotham Sports App Now Available for Purchase Through Prime Video

The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...

27/02/2026

ESPN, Horizon League Extend Long-Standing Rights Agreement

ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...

27/02/2026

NETGEAR to Showcase Expanded Broadcast Portfolio at 2026 NAB Show

At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...

27/02/2026

Teatro alla Scala Elevates Backstage Communication with Riedel's Bolero Wireless Intercom System

Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...

27/02/2026

Lyuno Leverages Dante AV for Synchronization of Audio and Video Content

Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...

27/02/2026

Chyron Releases Weather 2.3 with New Data and Automation Features

Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched. The release includes...

27/02/2026

Telestream Advances Production-Ready AI Across its Product Portfolio

Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...

27/02/2026

Horizon Sports & Experiences, TOGETHXR Launch Joint Venture to Power Future of Women's Sports

Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...

27/02/2026

NBC Reunites Bob Costas, Doug Collins and 1990s NBA Legends for Spurs-Sixers on March 3

Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...

27/02/2026

IndyCar Season Opener: A Look into the Productions' Fast-Track IP Transformation

Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...

27/02/2026

SVG GameDay, Ep. 5: Philadelphia Eagles' Alessandra Lane Behind the Birds in South Philly

In-venue and creative video staffers at the professional and collegiate level ha...

27/02/2026

Ratings Roundup: NBC Sports Takes Gold With Milano Cortina 2026 Viewership Hitting All Time Highs

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

27/02/2026

SMX League Partners with Owl AI as Official AI Trailblazer to Revolutionize Action Sports Technology

Owl AI a pioneer in artificial intelligence for professional sports, announces a...

27/02/2026

Formula 1 Re-Ups Broadcast Deals With beIN SPORTS in Asia, ESPN in Latin America/Caribbean,

With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...

27/02/2026

YES Network Spotlights Brooklyn Youth With Kid Reporter' Broadcast Initiative

12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...

27/02/2026

ESPN Explores New POVs With CapCam, EarCam for NBA All-Star Celebrity Game, College Softball

Entire CapCam system - including camera unit, RF transmitter, and battery - is h...

26/02/2026

NHL, Cosm Install C360 10.5K Capture Systems at All 32 Arenas

Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm...

26/02/2026

Advanced Systems Group Promotes Jody Boatwright to Chief Strategy Officer

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...

26/02/2026

TikTok, MLB Expand Multi-Year Global Content Partnership

As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through...

26/02/2026

Chyron Announces 2026 Designer of the Year Competition

Chyron announces its 2026 Designer of the Year Competition to be awarded during a live stream from the 2026 NAB Show in Las Vegas. This year's competition i...

26/02/2026

Appear's X Platform Now SRT Verified for YouTube Live Content Delivery

Appear, which specializes in live production technology, announces that its X Platform has been officially verified by YouTube for Secure Reliable Transport (SR...

26/02/2026

Adder Technology Enters New Era of Strategic Engagement with Launch of Customer Experience Center

Adder Technology, a specialist in connectivity solutions and high performance IP...

26/02/2026

Alcom Elevates Headend Video Service with Harmonic to Drive Growth

Harmonic announces that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with Harmonic's XOS Ad...

26/02/2026

ESPN, Disney+ to Deliver More Banana Ball Games Than Ever as Collaboration Expands in 2026

ESPN, Disney , and the Savannah Bananas announce a 25-game exclusive package in ...

26/02/2026

SailGP Announces Broadcast Extensions with Globo and BandSports in Brazil for 2026 Season

Brazilian broadcaster Globo has returned as the official broadcast partner of th...

26/02/2026

NDI Appoints JRS as Official Distribution Partner for China

NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor,...

26/02/2026

SVG Students To Watch: Noah Boudolf, Clemson University

The Charleston, SC, native has excelled as a live-camera operator on Tigers broadcasts In the live-sports-video industry, the future is bright. Our series SVG ...

26/02/2026

Behind The Mic: ESPN, Tennis Channel Sign New Deals for 2026 Tennis Analysts

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

26/02/2026

SVG in Indy: Beyond the Colts, Lucas Oil Stadium Stays Busy With NFL Scouting Combine, NCAA Men's Final Four

Supported by partners, the in-venue production team keeps videoboard-show qualit...

26/02/2026

SVG New Sponsor Spotlight: CAMB.AI's Akshat Prakash on AI Translation and the Future of Live Sports Localization

CAMB.AI provides AI speech synthesis and translation with a focus on localizatio...

26/02/2026

SVG Sit-Down: AWS's Regina Rossi on the Company's New Vertical-Video-Cropping Tool

AWS Elemental Inference could help sports broadcasters learn to love AI This we...

25/02/2026

Record Global Audiences Announced as Olympic Baton Passes to French Alps 2030

With the Olympic Flag officially handed over to the organisers of the next Winter Games and the baton passed from Milano Cortina 2026 to French Alps 2030, the I...

25/02/2026

BBC Shrinks IBC Footprint as Remote Production Takes Center Stage

From a studio overlooking the Dolomites to workflows routed through Milan and into Salford, the BBC delivered a lean and mean operation for its Winter Games c...

25/02/2026

Making the Warner Bros. Discovery Sports Winter Olympics Production Work, From Monitoring to Transmission to Comms

Warner Bros. Discovery (WBD) Sports is managing a huge network of channels acros...

25/02/2026

How Warner Bros. Discovery Sports Used XR to Bring the Peaks of the Dolomites Into View

From its base in the northern Italian town of Cortina, Warner Bros. Discovery (W...

25/02/2026

New AWS Elemental Inference' Offers AI-Powered, Real-Time Vertical-Video Conversion

In addition to 16:9-to-9:16 intelligent cropping for live video, Inference autom...

25/02/2026

Netflix To Livestream Floyd Mayweather Jr. vs. Manny Pacquiao Rematch on Sept. 19 From Sphere

Longtime rivals Floyd Money Mayweather Jr. (50-0, 27 KOs) and Manny PacMan P...

25/02/2026

Portland Fire, Thorns Announce Landmark Broadcast Partnership with Gray Media's FOX 12 Plus

The WNBA's Portland Fire and NWSL's Portland Thorns announce a groundbre...

25/02/2026

NHL, Cosm Install C360 10.5K Capture Systems at the League's Arenas

Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels The NHL and Cosm...

25/02/2026

SVG Sit-Down: Cosm's Devin Poolman and Evan Wimer on Installing 10.5K C360 Cameras at All 32 NHL Venues

The implementation standardizes an integrated workflow connecting ultra-high-res...

25/02/2026

Hangin' With the Hornets: Enjoy Basketball Goes Behind the Scenes at NBA Charlotte Franchise

Targeting a younger audience, creator-led network's Access Granted series hi...

25/02/2026

Orlando Magic Jump Into ST 2110 With New Production-Control Room at Kia Center

Alpha, the project's systems integrator, assisted in the workflow transformation Tipping off the second half of the 2025-26 home schedule against the Houst...

25/02/2026

OCVIBE and Global Digital Display Firm Daktronics Announce Technology Partnership

OCVIBE, the 100-acre mixed-use development transforming the area surrounding Hon...