Monday 24 March 2025
Screeners are now available for the brand-new four-part Sky Original series, Joe Lycett's United States of Birmingham, which launches April on Sky Max and streaming service NOW.
It's no secret that the nation's Mummy, Joe Lycett, adores Birmingham.
In his self-appointed role as the second city's ambassador and, with the blessing of the actual Lord Mayor of Birmingham, everyone's favourite comedy activist is on a mission to put Birmingham firmly back on the map - in fact, all over the map. To do that, Joe is heading to North America, home to no fewer than eighteen Birminghams - stretching from Canada's Saskatchewan province, down the East Coast, through the Midwest and into the Deep South.
Joe will explore their history, their collective Brummie cultural commonalities and form official Friendship Agreements with as many Birminghams as he can. At the climax of the series, Joe will invite some of his new Brummie chums back to his own Birmingham for what will undoubtedly become an annual global event - the International Day of Birmingham.
Watch here
Joe Lycetts United States of Birmingham is a co-production between North One and My Options Were Limited. Steve Gowans is the Executive Producer, and Nicola Silk is the Series Producer and Director. The series was commissioned by Phil Edgar Jones, Executive Director of Unscripted Originals at Sky for Cecile Frot-Coutaz, CEO of Sky Studios & Chief Content Officer for Sky. Barbara Lee is the Commissioning Editor.
For more information, contact Molly Wyatt molly.wyatt@sky.uk / Lucy Butterfield lucy.butterfield@sky.uk
Download the Press Pack
About SkySky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for innovation. We offer the world's smartest TV, Sky Glass; our plug and play streaming puck, Sky Stream; the best aggregation platform, Sky Q; and streaming services NOW and WOW.
We provide connectivity you can count on in mobile, fast, secure, reliable residential and business broadband, as well as smart home protection through Sky Protect.
We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts. Our new state-of-the-art film and TV studio Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create up to 2,000 jobs.
We are a diverse and inclusive employer that has a positive impact on society and the communities that we work and live in. Sky plays a major role in the UK's cultural economy and, in 2022 alone, supported a contribution of £20 billion to UK GDP, broadcast 70,000 hours of elite sports coverage and invested over £130 million to provide news to consumers free of charge.
About Streaming Service NOWNOW is the home of brilliant entertainment and broadband. Join in for the latest movies, critically acclaimed shows and biggest live sports.
With a Cinema Membership, access the latest blockbusters and unmissable collections with over 1000 movies on demand. With an Entertainment Membership, enjoy award-winning dramas and the best of HBO - plus Sky Originals and epic kids TV. With a Sports Membership, stream all 12 Sky Sports channels and every Sky Sports+ stream, and catch live action from the Premier League, EFL, Formula 1, England & ICC Cricket, ATP & WTA Tennis, Golf majors, Premier League Darts, NFL, and so much more.
Plus, members can also enjoy a premium experience with the Ultra Boost* add-on, which features stunning Ultra High Definition (UHD) High Dynamic Range (HDR), immersive surround sound, and ad-free** viewing on up to 3 devices at once. Or members have the option to enjoy an upgraded experience with Boost - ad-free** streaming in VOD, Full HD and Surround Sound on up to two devices at once.
For ultrafast broadband, members can enjoy NOW Full Fibre 300, NOW Full Fibre 100, NOW Full Fibre 75 and NOW Superfast membership, all powered by Skys award-winning broadband network.
*Ultra Boost features are available on selected content and devices only. See here for full details.
**Ad-free excludes live channels and trailers promoting NOW content.
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Monday 24 March 2025
