Signiant Brings Real-Time Camera Raw-to-Cloud Innovation...

Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live demonstration of real-time media transfers directly from a Blackmagic URSA Cine 12K camera during active recording.

The demo will highlight how the Signiant Platform's growing file support enables footage, including high-resolution camera RAW files and metadata, to be transferred immediately and securely to both on-set storage and a cloud endpoint of choice while the camera is still rolling. This capability reflects the platform's storage-agnostic flexibility, giving media teams the freedom to work with any infrastructure, anywhere in the world.

Once in the cloud, content is instantly accessible via Signiant Media Engine, where media professionals can view full-resolution 4K, 8K, 9K, or 12K RAW files using proxyless playback directly in a standard web browser. No transcoding, downloads, or specialised desktop tools are required.

Signiant Media Engine also provides powerful metadata search, allowing users to quickly locate assets using technical, camera, and custom metadata. With customisable Action Buttons, users can then take immediate action such as sending, downloading, or triggering integrated workflows. This helps accelerate post-production and streamline creative collaboration.

Signiant's Camera-Raw-to-Any-Cloud solution supports the full content lifecycle and empowers media organisations to work more intelligently, efficiently, and faster whether they are on location, in the edit suite, or collaborating across regions.

We're excited to bring this innovation to MPTS, giving UK and European media professionals a hands-on look at how Signiant is redefining camera-to-cloud workflows, said Taylor Riese, Signiant Managing Director, EMEA. With growing file support, high-speed transfers, metadata intelligence, and vendor-neutral architecture, this solution delivers the speed, flexibility, and accessibility that today's productions demand.

Visit Signiant at Booth M69 to see how real-time cloud workflows are helping content creators eliminate bottlenecks, gain instant access to high-resolution media, and accelerate production from set to screen.

www.signiant.com

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