Ro Video launches XPreion Brand-it: Automated channel branding at s built for demanding multi-channel environments

Ross Video launches XPression Brand-it: Automated channel branding that's built for demanding multi-channel environments Wednesday, March 26, 2014 [Iroquois, Ontario, Canada] - Today, Ross Video introduced XPression Brand-it, a highly automated, rules-based branding workflow server built specifically to met the needs of demanding multi-channel environments. Created in cooperation with VDS, an industry leader in automation and content-design tools for the broadcast, cable television, Internet and post-production markets, Brand-it has tight integration with automation and traffic systems, and provides maximum look ahead' into playlists.

With so many broadcast and digital channels out there, the need for branding has never been greater. It's no longer enough to just put up a logo bug. Viewers expect dynamic 3D animation, promo clips, audio events, video squeezes and more, says Brian Olson, Director of Graphics Marketing Product Management for Ross Video. With Brand-it, you don't have to create every possible variation of a branding graphic. All you need is a single template that's filled with variable data and created on-the-fly. This not only simplifies and automates branding, but also reduces graphics creation, cataloging, storage and management.

Brand-it can see all of a scheduled playlist, and extract clip IDs, durations and scheduled start times regardless of any schedule changes made up until airtime. This metadata is used to apply rules and populate Brand-it graphic templates with program start times and look-ups into traffic data for air-friendly' show names.

Brand-it also eliminates the need for multiple, complicated secondary automation events. This simplifies the playlist from the operator's perspective and overcomes many traffic system limitations. Time offsets from the start of a video clip, from the end of a video clip, and anywhere in between can be used to trigger branding events, and enable highly complex graphics, transitions and automated promos.

Brand-it, which is scalable to any number of channels, uses Ross Video's XPression BlueBox engine to create viewer-grabbing, real-time 3D graphics. The XPression Project Server provides centralized graphics creation and automated media delivery. User-rights management and automated alerts via email or SMS ensure quality operations 24/7.

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross' award winning product line includes Vision, Vision Octane, Vision Tritium, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm Video Servers; OverDrive Automated Production Control Systems; DashBoard Facility Control and Monitoring; Inception Media Management Systems; XPression Real-Time Motion Graphic Systems; NK Series Routing Systems and Ross Robotics. Ross Mobile Productions is a premium full service mobile sports production company, aligned to meet the needs to produce economical Internet and Broadcast content. Ross products are installed in over 100 countries around the world, and are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

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Ross Video Media Contact:

Sara Bell

Media Relations Co-ordinator

t. (613) 652-3020

f. (613) 652-4425

e. sbell@rossvideo.com

Ross Video Media Contact - EMEA:

Stuart G. Russell

Marketing Manager, EMEA

t. 44 7827 019494

f. 1 613-652-4425

e. srussell@rossvideo.com

Ross Video Media Contact - Asia Pacific:

Vivian Yu

Marketing & Operations Manager, Asia Pacific

t. 65 9827 3531

f. 1 613-652-4425

e. vyu@rossvideo.com

LINK:	http://www.rossvideo.com/about-ross/press-releases/library/xpression/r...
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