7 April, 2016 - 07:42
The gap left by Thapelo Mokoena, the South African actor and television personality who has been the face of Hunter's cider for nine years, is an opportunity for another energetic young man to kick-start his career in the world of entertainment and refreshment.
The face of Hunter's since 2008, Mokoena plans to hand over the refreshment' torch and is currently searching nationwide for fresh and natural young talent to replace him.
Using a digital and radio campaign called #BeTheChina, he is urging young males to post a short video highlighting why they should get the job on all social media channels, and tagging @HuntersCider along with #BeTheChina.
Entries close on April 22. Finalists will star in their own screen test and will be interviewed by an expert panel of the brand's creative team, TV director and marketers and entertainers led by Mokoena in an Idols' format competition. The campaign featuring the new face of Hunter's will launch in July 2016.
The relevant urls are https://youtu.be/-e6XaBb_GvI (call for entries) and http://hunters.co.za/feed/be-the-china (submit an audition tape).
Quite simply, this is the most refreshing job on earth, explained Mokoena. Hunter's will need the successful china for TV ads, radio ads, prints ads, parties, events and travel. He'll work with some of SAs hottest creative talent and receive a very refreshing pay cheque.
If you're a young guy over the age of 25, 100% real, a natural on camera and ready to take on a world of refreshment and have the look, the acting skills and charm to be the #1 china, you'll also probably know what it takes to be the face of one of the worlds leading cider brands.
So, you've got nothing to lose by applying for the job. Trust me; I know just how real a ride it is, he said.
A Distell brand, Hunter's is the largest cider in Africa and the second largest cider in the world. Available in 36 countries, its payoff line has been used since 1988 and Hunter's still Refreshes like nothing on Earth'.
The natural and chilled Mokoena, who is also well-known as the presenter in the first season of the South African version of Fear Factor, helped launch its Global Cooling' campaign nine years ago.
Hunter's does things differently to all other brands. We are selling nothing but real, natural cider. And with real, natural cider comes real, authentic communication. This means brand owner, Distell, needs real, genuine people to be the face of the brand, explained Global Marketing Manager, Maijaliina Hansen.
Real cider equals real people. As Hunter's brand ambassador, Thapelo was a natural fit. The face' of Hunter's since 2008 when he helped launch Hunter's Global Cooling' campaign, he embodied Hunter's brand values with his disarming honesty, easy confidence, and real and genuine behaviours.
We'll miss him, that's for sure, but we all recognise that it's time for change. We're just so excited he's driving the search to find the new face' of Hunter's. If anyone knows how to walk, talk and think like a Hunter's china, Thapelo does.
And what better way of finding a real face for the campaign than by opening up the search to all the talented real people in South Africa? she quipped.
Enter at https://youtu.be/-e6XaBb_GvI (call for entries) and http://hunters.co.za/feed/be-the-china (submit an audition tape).
Actors and Performance
Africa South Africa
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7 April, 2016 - 07:42 
