Introducing the new FUJINON UA24X7.8BERD

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Introducing the new FUJINON UA24X7.8BERD --

Wed, 06 Sep 2017 10:59

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Expanding the Fujinon 4K lens line-up to 8 models catering to the various needs of 4K video, the UA24X7 makes it possible to shoot ultra high-definition, realistic video for live sport broadcasting and press coverage

FUJIFILM Corporation announced the release of the new FUJINON UA24x7.8BERD, (UA24x7.8) achieving the worlds smallest (total length approx. 220.5mm) and lightest (approx. 1.98kg)*1 broadcast lens supporting 4K. The lens is scheduled for release in January 2018. Despite having a compact body, the UA24x7.8 features a 24x high magnification zoom, covering a focal length from the wide angle of 7.8mm to 187mm. This portable zoom lens exhibits both high mobility as well as operability. This lens allows you to shoot high-definition, realistic videos for situations such as live sport broadcasting and press coverage.

The addition of this product expands Fujifilms 4K broadcast lens line-up to 8 models in total, catering to the various needs for 4K video production. The UA24x7.8 will be exhibited at IBC2017, the International Broadcasting Convention to be held in Amsterdam in September, along with the full range of Fujinon Ultra HD 4K broadcast lenses, the range of high-end PL-Mount cinema lenses, and the new MK Series of Cine lenses aimed at independent and emerging film-makers.

4K video is spreading rapidly in countries such as Japan, Europe, and North America, for situations such as live sport broadcasting, press coverage, and studio shooting. In addition, with the rapid expansion of OTT*2, 4K video can now be enjoyed even on PCs and tablet devices, increasing opportunities for filming 4K video in a wide range of scenes. In recent years, with the introduction of the compact and lightweight 4K camcorder camera, the need for compact and lightweight lenses continues to increase more and more while productions utilizing the high mobility of such equipment spread.

Looking at the popularization of 4K video, Fujifilm became a pioneer in the global industry with the release of a 4K compatible broadcasting lens in 2015. Furthermore, Fujifilm also began the sales of two compact and lightweight portable zoom lenses for broadcasting in June of this year. Fujifilm continues to contribute to the market expansion of 4K broadcasting by expanding their lens line-up.

The new UA24x7.8 is a 4K compatible portable zoom lens that achieves the worlds smallest and lightest specs for its type. With a total length of approx. 220.5mm and a total weight of approx. 1.98kg, it reduces the burden when filming with a camera on ones shoulder and shows its power when combined with a 4K camcorder. It features a 24x high magnification zoom covering a focal length from 7.8mm to 187mm making it is capable of capturing a wide variety of different scenes. This lens is capable of shooting realistic videos with a focus on the subject, and is perfectly suited for live sport broadcasting or press coverage productions which require high mobility.

In addition, by thoroughly reducing chromatic aberrations, which are a common occurrence in telephoto zooms, it is also possible to shoot utilizing HDR (High Dynamic Range). It is possible to reproduce rich tones even when shooting scenes with intense contrast, such as stadiums at dusk.

FUJINON lenses by Fujifilm are known for high quality eloquent images, and have been used in various production sites including movies, TV commercials and live sports broadcasts around the world. Fujifilm will continue to tap into its optical, high precision forming and assembling technologies that have been nurtured over many years in the indutry, to further expand and enhance its 4K lens line-up, thereby addressing the diversifying needs of production sites.

*1 For lenses compatible with 4K cameras for broadcast use with a 2/3- inch sensor. According to Fujifilm research. Based on public information as of September 6, 2017.

*2 Abbreviation for Over the Top. Refers to businesses or services that distribute content such as dramas or movies over the internet, outside of traditional communications carriers.

1. Product name, release date and price

Product name: Broadcast zoom lens FUJINON UA24x7.8BERD

Release date: Scheduled for release in January 2018

2. Product features

(1) The worlds smallest and lightest 4K-compatible lens for broadcasting, demonstrating high mobility

Utilizes Fujifilms unique optical, high precision forming and assembling technologies to optimize lens configuration, achieving the worlds smallest and lightest lens in its class with a total length of approx. 220.5mm and total weight of approx. 1.98kg.

Reduces the burden of the shoulder carrying style used when filming with a camera on ones shoulder, this lens shows its power when combined with a 4K camcorder. The lens allows for comfortable shooting during live sport broadcasting or on-location with various productions.

(2) Featuring a 24x high magnification zoom, achieving high operability

Despite having a compact and lightweight body, the lens features a 24x high magnification zoom, covering a focal length from the wide angle of 7.8mm to 187mm. This allows the lens to capture a wide variety of different scenes, exhibiting high operability. Thanks to its achievement of high magnification zoom and a compact body at the same time, the lens is capable of shooting realistic videos with a focus on the subject, for live sport broadcasting or press coverage which requires high mobility.

(3) Advanced optical performance with 4K compatibility across the zoom range

Fujifilms proprietary HT-EBC (High Transmittance Electron Beam Coating) multi- layer coating is applied for a high level of transmittance and color reproducibility. Also, the latest optical design technology has been used to prevent resolution degradation around

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