TV3 wowed viewers with its captivating election broadcast which included accurate and sophisticated graphics, a virtual mapping which allowed the spectators to see the data and talents at the different Catalan Town Hall locations simultaneously, and more. All this was possible thanks to Orads state of the art virtual studio, augmented reality and tracking solutions.
It wasn t about using a static image and adding graphics to it, explains Paul Subir , technical director of election shows. The challenge was to give life and movement to the real image, and that the device could achieve the different movements from television, such as travelling, without causing any loss of axis or interference when adding images and data.
Images of the facades of the four Town Halls of the 4 main Catalan capitals were recorded in advance. These recordings were done using two cameras, so that two different points of view at different times of the day were offered. Once the real image and live presenters were inserted and data was added, the spectators were presented real time data on the buildings themselves with the presenters. Data was displayed from the four main Catalan Town Halls, projecting the image of possible winning mayors and colouring them with winning party s colours, showing number of councillors, participation or percentage counted. In addition, the two presenters displayed the results with interactive virtual maps where each of the 947 regions was coloured with the winning party s colour.
The election broadcast featured a sensorized camera relying on Orads Xync infrared free tracking for the short takes, map s details and augmented reality elements, and a Jimmy Jib crane with Stypegrip system. The sensorized crane allowed large movements around augmented reality graphics, as well as taking different perspectives of the virtual set that helped to achieve the feeling of expansiveness and a better understanding of the graphics presented.
Virtual graphics system, including both the graphic set and augmented reality, were provided by Orad. During the elections night special show, two large sets were used, both located in different buildings and separated by a few hundred meters.
Despite the different geographic locations, the spectators had the feeling that the four presenters were sharing the same physical space.
Another advantage that this technology offered was the ability to join two separate spaces and turn them into a single space for the viewer, said Subir .
The larger of the sets featured 8 cameras, two of them over travelling and telescopic column, and another one over a 9 meter Jimmy Jib crane. This crane featured the Stypegrip system, a system capable of offering cranes with tracking or sensorization and, therefore, allowing working with augmented reality in real spaces.
In local elections, it becomes necessary to control a large amount of data. The big leap of the program was achieved, in the first place, with journalist headlines and real time visuals through computer programming. This means a revolution in data management and screen display, according to Bramon, director of elections shows.
Please go to: https://www.youtube.com/watch?v=6WoLX5J7jHQ to see a clip from the elections show
TV3, Televisi de Catalunya
TV3 - Televisi de Catalunya is the public television broadcaster of Catalonia, based in Barcelona. Since 1983, TV3 has built up a reputation as a state-of-the-art company and trend-setter in audiovisual production, technology and design. Its high-quality programming has made it an undisputable favorite among viewers. Over the years, the network has won widespread international recognition for the quality of its programs. Televisi de Catalunya currently has five channels and a staff of nearly 2,000. http://www.tv3.cat.
About Orad
Orad Hi-Tec Systems, now part of Avid, is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orads compelling solutions streamline production workflow, enhance viewer experience, and improve production value. More information is available http://www.orad.tv/.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
TV3 wowed viewers with its captivating election broadcast which included accurate and sophisticated graphics, a virtual mapping which allowed the spectators to see the data and talents at the different Catalan Town Hall locations simultaneously, and more. All this was possible thanks to Orads state of the art virtual studio, augmented reality and tracking solutions.
