
TV3 wowed viewers with its captivating election broadcast which included accurate and sophisticated graphics, a virtual mapping which allowed the spectators to see the data and talents at the different Catalan Town Hall locations simultaneously, and more. All this was possible thanks to Orads state of the art virtual studio, augmented reality and tracking solutions.
It wasn t about using a static image and adding graphics to it, explains Paul Subir , technical director of election shows. The challenge was to give life and movement to the real image, and that the device could achieve the different movements from television, such as travelling, without causing any loss of axis or interference when adding images and data.
Images of the facades of the four Town Halls of the 4 main Catalan capitals were recorded in advance. These recordings were done using two cameras, so that two different points of view at different times of the day were offered. Once the real image and live presenters were inserted and data was added, the spectators were presented real time data on the buildings themselves with the presenters. Data was displayed from the four main Catalan Town Halls, projecting the image of possible winning mayors and colouring them with winning party s colours, showing number of councillors, participation or percentage counted. In addition, the two presenters displayed the results with interactive virtual maps where each of the 947 regions was coloured with the winning party s colour.
The election broadcast featured a sensorized camera relying on Orads Xync infrared free tracking for the short takes, map s details and augmented reality elements, and a Jimmy Jib crane with Stypegrip system. The sensorized crane allowed large movements around augmented reality graphics, as well as taking different perspectives of the virtual set that helped to achieve the feeling of expansiveness and a better understanding of the graphics presented.
Virtual graphics system, including both the graphic set and augmented reality, were provided by Orad. During the elections night special show, two large sets were used, both located in different buildings and separated by a few hundred meters.
Despite the different geographic locations, the spectators had the feeling that the four presenters were sharing the same physical space.
Another advantage that this technology offered was the ability to join two separate spaces and turn them into a single space for the viewer, said Subir .
The larger of the sets featured 8 cameras, two of them over travelling and telescopic column, and another one over a 9 meter Jimmy Jib crane. This crane featured the Stypegrip system, a system capable of offering cranes with tracking or sensorization and, therefore, allowing working with augmented reality in real spaces.
In local elections, it becomes necessary to control a large amount of data. The big leap of the program was achieved, in the first place, with journalist headlines and real time visuals through computer programming. This means a revolution in data management and screen display, according to Bramon, director of elections shows.
Please go to: https://www.youtube.com/watch?v=6WoLX5J7jHQ to see a clip from the elections show
TV3, Televisi de Catalunya
TV3 - Televisi de Catalunya is the public television broadcaster of Catalonia, based in Barcelona. Since 1983, TV3 has built up a reputation as a state-of-the-art company and trend-setter in audiovisual production, technology and design. Its high-quality programming has made it an undisputable favorite among viewers. Over the years, the network has won widespread international recognition for the quality of its programs. Televisi de Catalunya currently has five channels and a staff of nearly 2,000. http://www.tv3.cat.
About Orad
Orad Hi-Tec Systems, now part of Avid, is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orads compelling solutions streamline production workflow, enhance viewer experience, and improve production value. More information is available http://www.orad.tv/.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
20/04/2026
At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...
20/04/2026
At the 2026 NAB Show, Canon is doubling down on its commitment to live sports pr...
20/04/2026
Fujifilm is sharpening its focus on core broadcast production with a new wave of...
20/04/2026
This upcoming summer in North America is going to be a busy one. The 2026 FIFA M...
20/04/2026
Glookast (Booth W1661) announced a series of product updates at NAB Show 2026, c...
20/04/2026
Matrox Video and Amagi announced a collaboration to integrate the Matrox ORIGIN ...
20/04/2026
Riedel Communications (Booth C4908) announced that the Asociaci n del F tbol Arg...
20/04/2026
Ikegami (Booth C3819) announced the VFE-P07D monocular OLED viewfinder at NAB Sh...
20/04/2026
International Association of MediaTech (IAMT), formerly known as IABM, announced...
20/04/2026
Harmonic (Booth W2831) announced that DIRECTV is updating its US direct-to-home (DTH) video platform using Harmonic's VOS Media Software.
The deployment is...
20/04/2026
Wasabi Technologies announced that it has acquired the Lyve Cloud business from Seagate Technology. As part of the agreement, Seagate received equity in Wasabi ...
20/04/2026
EVS (Booth N1841) has launched Choreon, a robotics controller for media producti...
20/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
20/04/2026
Skyline Communications announced the availability of its DataMiner xOps platform...
20/04/2026
Studio Network Solutions (Booth N1129) introduced a set of new products at NAB S...
20/04/2026
Dell Technologies is showcasing its Dell AI Data Platform with NVIDIA at NAB Sho...
20/04/2026
Blackmagic Design has announced Fairlight Live, a software-based live audio mixer with SMPTE 2110 support and spatial audio mixing. A public beta is available n...
20/04/2026
At the 2026 NAB Show in Las Vegas, Imagine Communications VP of Sales, Sports an...
20/04/2026
At the 2026 NAB Show in Las Vegas, LiveU Senior Director of Sales, Sports Philli...
20/04/2026
A song that perfectly captures a moment is magic. But when you uncover the story behind it, who made it, what inspired it, and the meaning woven into the lyrics...
20/04/2026
Ultra-compact 32-bit recorder set for launch
Deity Microphones will soon be launching a new 32-bit six-track recorder that's been designed with producti...
20/04/2026
Uncoming lightweight shotgun mic announced
Production-sound experts Lectrosonics have recently announced the upcoming launch of a new lightweight shotgun mi...
20/04/2026
New 20-minute documentary explores iconic preamp
In 2025, Focusrite commissioned a new short-form documentary with filmmaker Chris Mayes-Wright - the direct...
20/04/2026
Turn quick sketches into real drum grooves
Sampleson have been experimenting with assitive production tools recently, and their latest creation aims to make...
20/04/2026
Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration...
20/04/2026
L3Harris delivers integrated communications, navigation and C4ISR capabilities that empower the U.S. Coast Guard to protect Americas maritime interests and resp...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
CueScript and Lighting Design Group Expand Customer Opportunities
Through New Partnership
Find both companies at 2026 NAB Show in CueScript Booth # C 4720
...
20/04/2026
[Sydney, NSW, 20 April 2026] - Layercake, the company behind the intelligent media orchestration platform Streamcake, today announced the formalisation of its i...
20/04/2026
Deployment spans FOX Sports' REMI infrastructure, IP production for a major global soccer event, and its Jewel Events production systems
Appear, a global l...
20/04/2026
Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update
Brie Clayton April 20, 2026
0 Comments
New update adds camera control and monitoring ...
20/04/2026
Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D
Brie Clayton April 20, 2026
0 Comments
Cinema 4D brings professional 3D workfl...
20/04/2026
Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...
20/04/2026
Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026
Screen Australia Head of Market & Audience Rakel Tansley
Talking to...