Sony Pixel Power calrec Sony

TV3's E-15 Elections wowed with Orad's cutting edge technology and powerful graphics

15/06/2017

TV3 wowed viewers with its captivating election broadcast which included accurate and sophisticated graphics, a virtual mapping which allowed the spectators to see the data and talents at the different Catalan Town Hall locations simultaneously, and more. All this was possible thanks to Orads state of the art virtual studio, augmented reality and tracking solutions.

It wasn t about using a static image and adding graphics to it, explains Paul Subir , technical director of election shows. The challenge was to give life and movement to the real image, and that the device could achieve the different movements from television, such as travelling, without causing any loss of axis or interference when adding images and data.

Images of the facades of the four Town Halls of the 4 main Catalan capitals were recorded in advance. These recordings were done using two cameras, so that two different points of view at different times of the day were offered. Once the real image and live presenters were inserted and data was added, the spectators were presented real time data on the buildings themselves with the presenters. Data was displayed from the four main Catalan Town Halls, projecting the image of possible winning mayors and colouring them with winning party s colours, showing number of councillors, participation or percentage counted. In addition, the two presenters displayed the results with interactive virtual maps where each of the 947 regions was coloured with the winning party s colour.

The election broadcast featured a sensorized camera relying on Orads Xync infrared free tracking for the short takes, map s details and augmented reality elements, and a Jimmy Jib crane with Stypegrip system. The sensorized crane allowed large movements around augmented reality graphics, as well as taking different perspectives of the virtual set that helped to achieve the feeling of expansiveness and a better understanding of the graphics presented.

Virtual graphics system, including both the graphic set and augmented reality, were provided by Orad. During the elections night special show, two large sets were used, both located in different buildings and separated by a few hundred meters.

Despite the different geographic locations, the spectators had the feeling that the four presenters were sharing the same physical space.

Another advantage that this technology offered was the ability to join two separate spaces and turn them into a single space for the viewer, said Subir .

The larger of the sets featured 8 cameras, two of them over travelling and telescopic column, and another one over a 9 meter Jimmy Jib crane. This crane featured the Stypegrip system, a system capable of offering cranes with tracking or sensorization and, therefore, allowing working with augmented reality in real spaces.

In local elections, it becomes necessary to control a large amount of data. The big leap of the program was achieved, in the first place, with journalist headlines and real time visuals through computer programming. This means a revolution in data management and screen display, according to Bramon, director of elections shows.

Please go to: https://www.youtube.com/watch?v=6WoLX5J7jHQ to see a clip from the elections show

TV3, Televisi de Catalunya

TV3 - Televisi de Catalunya is the public television broadcaster of Catalonia, based in Barcelona. Since 1983, TV3 has built up a reputation as a state-of-the-art company and trend-setter in audiovisual production, technology and design. Its high-quality programming has made it an undisputable favorite among viewers. Over the years, the network has won widespread international recognition for the quality of its programs. Televisi de Catalunya currently has five channels and a staff of nearly 2,000. http://www.tv3.cat.

About Orad

Orad Hi-Tec Systems, now part of Avid, is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orads compelling solutions streamline production workflow, enhance viewer experience, and improve production value. More information is available http://www.orad.tv/.
LINK: http://www.orad.tv/news/press-releases/item/491-tv3's-“e-15”-elect...
See more stories from orad

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Neutrik To Showcase opticalCON ADVANCED Connectors At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

SMPTE Details 2026 NAB Show Educational Sessions

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Ben Bradshaw Joins PSSI as Director, Product and Network Development

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Peter Thordarson Joins ASG as Technical Account Executive

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

Survey: Voters Trust TV News Over AI, Social and Search

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

2026 NAB Show Exhibitor Insight: Amazon Web Services (AWS)

Share Copy link Facebook X Linkedin Bluesky Email...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...

18/03/2026

Maxon Marks Its Official Entry Into the AEC Market With I...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...

18/03/2026

Digital Alert Systems NAB Preview 2026

Digital Alert Systems Preview 2026 NAB Show April 19 - 22 Booth C3452 At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...

18/03/2026

Setplex Transforms Video Streaming with AI and Super Aggr...

Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...

18/03/2026

SES Announces Extension of Tender Offer

THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...

18/03/2026

COW Jobs: Seeking DP for Low Budget Dramedy - Chicago

COW Jobs: Seeking DP for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Director of Photography for Low Budget Dramedy Fe...

18/03/2026

COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago

COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Gaffer for Low Budget Dramedy Feature Film- I...

18/03/2026

COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago

COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Location/Sound for Low Budget Dramed...

18/03/2026

COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago

COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago Brie Clayton March 17, 2026 0 Comments Seeking Child Wrangler for Low Budget Dramedy Fe...

18/03/2026

Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware, Virtual and Hybrid Audio Lineup Yet

Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...

18/03/2026

Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio

Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio Brie Clayton March 17, 2026 0 Comments DaVinci Resolve Studio handle...

18/03/2026

Boston Conservatory Presents Celebrated Musical Satire Urinetown

Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...

18/03/2026

Charlie Puth Joins Switched On Pop at Berklee NYC

Charlie Puth Joins Switched On Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...

17/03/2026

NASA+ Prepares To Live Stream Historic Artemis II Mission, Bringing Deep-Space Exploration to Global Audiences

NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...

17/03/2026

BBright's TTML & SMPTE ST 2110-43: One Single Stream For the Whole World

The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...

17/03/2026

Op-Ed: How Generative AI Is Transforming Live Sports Streaming Optimization

Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...

17/03/2026

Dell Case Study: Powering the Future of Sports Media One Experience at a Time at UT Austin

Texas Athletics sought to modernize its media production, enhance fan experience...

17/03/2026

NAB 2026: Ikegami to Showcase Latest Generation TV Production Cameras, Controllers and Monitors

Ikegami USA will demonstrate the latest additions to its wide range of broadcast...

17/03/2026

TNA Wrestling and iHeartMedia Announce Major Multi-Platform Collaboration

TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...

17/03/2026

The Miami Dolphins and Dell Boost Fan Experience, Safety, and Efficiency at Hard Rock Stadium

The goal was to transform Hard Rock Stadium into a global leader in sports and e...

17/03/2026

Spectrum Launches Multiview for NCAA Basketball Tournaments

Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...

17/03/2026

Pac-12 Inks Integrity/Data Deals With Genius Sports, IC360

Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....

17/03/2026

Rede Massa Chooses Net Insight to Enable State-Wide Centralized Operations

Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...

17/03/2026

F1 The Movie' Wins the Academy Award for Best Sound

Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions At Sunday night's Ac...

17/03/2026

SVG New Sponsor Spotlight: Oracle's Mark Ramberg on the Future of Live Broadcast in the Cloud with OCI

Live broadcast has always been one of the most demanding environments in media a...

17/03/2026

DIRECTV Adds Multiview and Sports Central Features Ahead of NCAA Tournament

DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...

17/03/2026

Deltatre and ATP Media Announce Multi-Year Broadcast Graphics/Data Partnership

Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...

17/03/2026

Detroit Pistons, Scripps Sports To Air Five Games Free Over the Air on TV-20 Detroit

The Detroit Pistons have announced a third consecutive season partnering with Sc...

17/03/2026

How Fresh Finds Africa Propelled Rapper Zaylevelten to a Breakout Year

Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...

17/03/2026

Spotify Sparked Viral Moments at G27: genie fest, Driving the Discovery of Thai Rock

Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...

17/03/2026

Black Rooster Audio release VWB-1X

Vintage-inspired channel strip joins line-up Black Rooster Audio's latest plug-in provides an all-in-one mixing tool inspired by classic analogue consol...

17/03/2026

Accentize unveil dxSplit

Level and EQ voice, reverb and noise independently The latest plug-in to join Accentize's collection is said to take a new approach to dialogue processi...

17/03/2026

RF Spectrum Threat: OFCOM Survey

UHF radio mic & IEM bandwidth at risk Once again, the UHF bandwidth that is currently allocated to RF audio gear is at risk of being reassigned to high-spee...

17/03/2026

SGL Carbon hosts Bavaria's first pilot training course for prospective plant fire department squad leaders

Last Friday, the first Plant Fire Department Training Week in Bavaria successf...

17/03/2026

New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve to be understood'

New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...

17/03/2026

NAB Appoints Two New Members to Television Board of Directors

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

PMVG's TechConnect Goes Virtual for 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/03/2026

Miris unlocks high-fidelity 3D asset streaming at scale

3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...