African content is king at DISCOP Johannesburg 06

--

African content is king at DISCOP Johannesburg 2016 --

Mon, 07 Nov 2016 10:03

--

DISCOP Johannesburg wrapped up on Friday 4 November after three days of intense deal-making between hundreds of production companies, distributors and media platforms from across Africa and beyond.

With a more streamlined and business-oriented approach, the market saw a major increase in African representation with African content producers taking centre stage throughout the event.

Feedback from many of the organizations attending this year s event all pointed to an increased interest in African content. International distributors, perhaps for the first time, are experiencing major competition from African content producers and suppliers. With twice as many exhibitors from Sub-Saharan Africa as last year, African content on offer was not just more abundant, but also of higher quality.

This content is now in high demand from broadcasters, Pay-Tv operators, Telco s and mobile and online content aggregators: 218 content distribution platforms from 39 African countries from Africa attended DISCOP Johannesburg, predominantly seeking locally generated content.

This trend is in-line with other regional trends over the past few decades, as Basic Lead CEO and DISCOP organisation director Patrick Zuchowicki explains, Across Central and Eastern Europe, where we started our first DISCOP markets 25 years ago, there was also a marked increase towards locally or regionally produced content. Whilst international content was not fully replaced, better production values in locally produced content spurred an increase in interest in homegrown content that still exists today. Africa is now at the start of that same trend that will see more and better produced African content taking its place on screens across Africa and beyond. Our international content producers were certainly feeling the heat this year from the increase in both the quantity and quality of African content on offer.

Whilst registration was up for this year s DISCOP Johannesburg, the event team was mindful to ensure a high quality mix of serious producers and distributors and this year s event had a much more business-focused feel, as many delegates will attest.

267 independent production companies were in attendance hailing from Africa - an increase from 193 last year - to take part in a rich program of talks, workshops and pitching sessions offered alongside the 3-day market.

The total number of companies participating in this year s event was 742, an increase from last year s 637 and the organizers are optimistic about the continued growth of the annual DISCOP Johannesburg and DISCOP Abidjan events. The USA was welcomed as this years Guest Country as part of ongoing effort to assist and encourage American independent producers and platforms to build stronger ties with South Africa.

As part of a concerted effort to promote film content produced in Africa, DISCOP Johannesburg partnered up with the inaugural edition of the Johannesburg Film Festival, which ran from 28 October to 4 November.

Next year s DISCOP Johannesburg will take place from 25 to 27 October in order not to conflict with the American Film Market anymore. DISCOP Abidjan will take place from 30 May to 1 June.

For more information visit the DISCOP website.

Related Articles

StarSat and AFOREVO join forces to elevate local contentSA PayTV operator StarSat and online African entertainment video content AFOREVO, have joined forces...

Read more...

IPO at DISCOP AfricaThe independent Producers Organisation through the support of DISCOP, Joburg Film Festival and Gauteng Film Commission...

Read more...

DISCOP pre-registration up by 15 per centOrganisers of DISCOP Johannesburg announced a 15 per cent year-to-year increase in the number of pre-registered delegates...

Read more...

Zambia s first musical feature film to be unveiled at DISCOPPost-production work is nearing completion on the first African musical film to be produced in Zambia...

Read more...

USA announced as official guest country for DISCOP JHB 2016DISCOP believes that the time is right to honour the United States of America as DISCOP Johannesburg s guest country for 2016...

Read more...



-- --

-- --

-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

LINK:	http://www.screenafrica.com/page/news/festivals/1660857-African-conten...
	See more stories from screenafrica

Most recent headlines